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A good story doesn't cost a thing...so what's your story?
Lets face it just about everyone enjoys a good story, even the potential buyers looking at your property for sale. In Hawaii we call it Talking Story which colloquially means both story telling and social conversation. When it comes to Real Estate Merchandising and Marketing, storytelling or in this case Story-SELLING is more than just anecdotal ice breakers or idle gossip but a highly evolved art of association that casts the potential buyer as the protagonist in the drama that is your property for sale.
with the space and the many generations that have lived there. It is here that the story teller turns wear and tear into nostalgia; an empty room into the birth place of a dynasty; a dank basement into a former speakeasy; and a cool consumer into a burning buyer. The narrative should of course be truthful but it doesn't have to include famous people, major events, or end happily for that matter. It just has to convey emotion in a way that is relatable to the buyer. Granted you will probably want to leave certain information as a discreet disclosure as necessary. It doesn't take a Stephen King to know that horror as a genre may sell movies and books but not necessarily homes, obviously discretion should be used.
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My Favorite Honolulu Neighborhoods: Diamond Head, in the Diamond Head Region
Diamond Head offers a great location, close enough to downtown Honolulu and adjacent Waikiki, as well an easy drive to other areas of east Oahu such as Kahala and Hawaii Kai. Diamond Head is called home by some of Oahu’s wealthiest, including affluent retired and senior corporate executives. The neighborhood offers fine dining, private clubs and luxury homes, many with spectacular ocean and Diamond Head views. A quiet neighborhood, the weather is especially desirable to some as it does not rain as much in this area.
The Gold Coast, next to Waikiki Beach and across from Kapiolani Park, offers some of Oahu’s finest ocean front condos, while the slopes of the crater offer single family homes, many with panoramic views.
View Homes can command top prices in this neighborhood with ocean view and ocean front homes being in the top premium price range and neighborhood selection for those looking for nothing but the best.
View Current Homes for Sale in the Diamond Head Neighborood of Honolulu
View Other Neighborhoods in the Diamond Head Region of Honolulu
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Want to Own a Honolulu Vacation Rental Property? The Diamond Head Beach Hotel is a Perfect Choice!
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Diamond Head Beach Hotel |
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Description: This former hotel was converted to condominiums in 2001. This leasehold condominium building is one of the taller ones in the Diamond Head area with 15 floors and 62 units. Layouts include studio and one bedroom/one bath and units. Amenities do not include a swimming pool, however there is a small grassy area near the beach with deck chars and Oceanside views plus all that the adjacent Kapiolani Park has to offer.
Land Tenure: Leasehold, lease expires 2032. Security: Locked door requiring pass key; entry is through the hotel lobby; security guard on premises. Parking: Not deeded. Pets: Small dogs and cats are permitted. Supermarkets: Food Pantry - 2370 Kuhio Avenue, Foodland - 2919 Kapiolani Boulevard, Times Supermarket - 1173 21st Avenue. Regional Mall: Kahala Mall - 4211 Waialae Avenue. Comments: Marc Resorts runs the Hotel; popular with investor owners, since units can be rented on a daily basis. |
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Tropic Seas Condos on Diamond Head's Gold Coast
Our friends at www.HonoluluMagazine.com recentluy wrote a fascinating article, "History, Architecture and Ocean Views on Honolulu's Gold Coast".
The article describe the Tropic Seas Condos, located right on the beach on the Gold Coast of Diamond Head and discusses the history of the building, it's architecture and some interesting story telling.
Read the entire story: "History, Architecture and Ocean Views on Honolulu's Gold Coast".
View Current Listings in Tropic Seas Condos, Diamond Head, Honolulu.
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When merchandising a property for sale, especially high end residences, fabric can play a very important role in establishing a sense of opulence and grandeur; allowing buyers to picture themselves at home in your Real Estate for sale. The tactile and visual elements of upholstery found in sofas, chairs, wall coverings, and drapery can transform a ho-hum interior space into an elegant, warm, and inviting womb that buyers are loath to leave. Surprisingly fabric selection is probably the most difficult element to master when it comes to interior decor, this is largely do to the staggering selection of fabrics available in today's marketplace. Having too many options to choose from usually compromises the confidence level of consumers as they scour the seemingly infinite selection of swatches and product samples. The end result is usually a very safe and predictable choice that underwhelms potential buyers and looks like it was designed by Ebenezer SNOOZE, both cheap and boring!
So where does one begin to grapple with the enormity of picking THE perfect fabric for your upholstery project? The best place to start is to familiarize oneself with the traditional fabrics that have come to embody "high style" and meticulous taste. In this post I have compiled a list of Old School design fabrics that define Old World elegance, attention to detail, and luxury. These upholstery fabrics are used in traditional, transitional, eclectic and contemporary design styles. Finding contemporary versions of these classic materials can save you big bucks while maintaining the classic style cues high-end buyers are expecting. If your gung-ho for the "pricey" versions expect to pay over $200 a yard. Turn Key multi-million dollar residences will demand such materials so be prepared to spend a considerable amount on fabrics.
Being meticulous when it comes to upholstery selection takes an eye for color, pattern, and texture. Mastering the fabric selection process takes some practice and the best place to start familiarizing oneself with the process is to understand what fabrics are available in today's market; how they were made in the past; and how technology has made them more affordable in the present. It is also important to distinguish between actual fabrics and designer styles, which can be confusing. TheFrench for many years dominated the cloth trade, establishing classic design styles and luxurious textile standards that define the world of fabric today. Below is a selection of some of the most popular upholstery fabrics found in the French tradition.

Matelassé: (mat-la-say)
Means hand “quilted,” or “padded”. The fabric design is meant to mimic the style of hand-stitched quilts endemic to Provence, in Southern France. Matelassé fabric can be either hand-stitched to create the decorative features of the fabric, or woven on a Jaquard loom for theappearance of quilting. Matelassé is designed to feel thick and substantial like a padded quilt but actually has no padding added.

Damasks: (dah-mask)
Are found in a variety of textile's often utilized in wallpaper, drapes, and upholstery. Classic Damask is traditionally made from silk, however in modern times the term is now used to describe bold cut out patterning irregardless of the style of weaving or material used. Damask is easily recognized as abackground of silky fabric against which a raised, often matte, design appears. The Damask Style can be found in all sorts of accessories and non fabric items and is very popular in contemporary trends, such as Hollywood regency. This Damask has a stylized Acanthus motif.

Jacquard: (jah-card)
Refers to fabrics woven on a mechanical loom invented by Joseph Marie Jacquard in the early 19th century. Designed to streamline and accelerate the production process for manufacturing complex textiles like Matelassé, Damask, and Brocades. The loom is an ancestor of the modern day computer as it’s technology utilized punch cards with patterned holes, each row of which corresponds to one row of the design. Multiple rows of holes are punched on each card and the many cards that compose the design of the textile are strung together in order. Jacquard is a type of fabric and not a style.

Crewel: (cru-elle)
Is a style of embroidery that is characterized by lightly stenciled patterns on fabric that are then embroidered over. Multitudes ofstitches are then used to create elaborate patterning that in the past took a staggering amount of man-hours to accomplish. Today modern technology has virtually eliminated the time consumption and consequently the cost associated with the fabric.

Toile: (Twall)
Is commonly known as muslin in the United States and is a fabric made from linen and canvas. and refers to the cloth itself. It is usually mistaken for the term Toile de Jouy, which is commonly abbreviated as "toile" resulting in the confusion. This toile refers to a style of decorative patterning consisting of a background of white or off-white on which a pattern, generally of a pastoral print, is evenly repeated through out the fabric. Traditionally the print pattern consists of a single color, usually black, green, gray, or red, however, modern toiles come in a variety of colors and subjects.

Brocade: (bro-kaid)
This richly textured fabric is made from lustrous silks and often employs gold and silver threads. Brocade embellished details are designed to appear as embroidered additions to the fabric, giving it a substantial appearance of bas relief, characterized by it’s weight and thickness.
Finding the Right Fabric to Make it Fabulous! An upholstery and fabric field guide...
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