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What the best Realtors really do....

Gary & Melynda  Wolter CRS (Relocation 319-350-7901): Real Estate Agent in Cedar Rapids, IA

BEST REALTORS – What THEY DO DIFFERENT!


What exactly are the best Realtors in the country doing differently right now?

The most succesful agents are leveraging their website and social media as a way to “educate” and not “advertise”. Luring clients with valuable insight about their local real estate market is more crucial than ever. You are at a time in real estate where everyone and their brother is asking you “how’s the market”, good news is they REALLY want to know. Saying “it’s great” when we all know it’s scary makes you a salesperson and what consumers want is a consultant. Self promotion and endless personal advertising does not contain the information that todays internet savvy consumers are looking for. As you browse the web daily, are you looking for salespeople or are you looking for information about products and services?

When a "Stranger" Calls, Do You Answer?

Karen Feltman, Relocation Specialist: Real Estate Agent in Cedar Rapids, IA

The age old question of whether to answer the phone when you don't know who it is. Whether it is blocked purposely, unknown as in a telemarketer, or from an area code that you don't know, how do you determine whether or not to answer the call?

man answering a cell phone

Wait....let's add another factor to the decision....what if you are sitting in the office with a customer or client in front of you.

Do you have exceptions to the rule?

Do you only answer if it is someone that you know?

What if you are expecting a call back on a counter offer or offer?

Do you give your customer or client the backstory and apologize in advance?

Seems to be a hot topic....whether to excuse yourself and ALWAYS answer the phone or the NEVER answer the phone when you are with a client. Or somewhere in between where there are acceptable reasons to answer the phone provided that you have gained permission from the customer or client in front of you.

Is is common courtesy to set these expectations when you first meet a client? Let's face it, the phone rings and never stops some days. Clients that are in front of you have a reasonable expectation that they should receive your undivided attention. Wouldn't you expect the same of them? What if your client was distracted and texting the entire homebuyer consultation? Would you feel like you were wasting your time? Would you feel like they listened to anything that you just told them?

On the other hand, what if this customer or client has had frustrating experiences with a previous agent or broker that never seemed to give them that needed attention? Is it a case by case basis, or a business practice?

To answer or not answer.....that is the question of the day.

There are those people that will tell me that the reason that they stay in business is BECAUSE they answer the phone when no one else does. Okay, I can see the point. But how about the client that is sitting in front of you? If you are wanting to build a business of referrals, do you think that this client will refer you to others at the end of the transaction? Have you asked them what their preferences are as far as their time and your communication strategies? If they have been told that you will always answer your phone, you need to show them that when you are with them.

The opposite is true if you tell them that their time is important to you and you will give them your undivided attention. You need to demonstrate exactly that or you will not get referrals from those clients either.

So which is better? Answer the "stranger's" call or your full attention to the client in front of you? Two birds in a bush, one in the hand? To me, I think that building a reputation that people can trust is more important that how you decide to run your phone.

Do what you say you will do and there will be happy clients referring you more business than you can ever handle.

Do the opposite of what you promise and prepare for unhappy clients and ALWAYS needing to answer the "stranger" call to get your next possible client!

Keep smiling!

Karen

I am Making a Change this Year and I Want YOU to be the First to Know!

Karen Feltman, Relocation Specialist: Real Estate Agent in Cedar Rapids, IA

Dear clients and fellow REALTORS,

I have decided that I want more from myself...and my business in 2012. So back to school I go! I am going to take the initiative to take the broker classes and obtain a broker's license. I have no excuse, all the courses that I need can be taken in the first half of the year and all are held within 20 minutes of my office. Yes, it will take a 3 day commitment once a month for the next three months, but it is worth it to me.

stack of books

Let me tell you why it is worth it to you:

I will be more knowledgeable about the way that brokerages are managed and maintained. In the security of being an associate, I have no risk and I have been oblivious to the everyday workings of running an office.

If I decide to be an instructor or an office branch broker someday, I have 8 years of salesperson experience to back me up. There are already many agents that look to me for answers to contract language and contingencies already, so this is the next logical step.

Since I am renewing my salesperson license this year, it makes sense for this to be the year that I become a broker associate. I may never decide to open my own office, but I may want to leave the door open for managing an office....someday.

As for my clients, I will have even more knowledge regarding the law surrounding their real estate transaction. You can never have too much knowledge, and I am always learning.

So please be patient with me in the coming months. For those of you that know me well, I am always accessible. But three days out of each of the next three months, I will not be able to take your call and answer your questions immediately. My voicemail will reflect those days and times when they are upon us, and rest assured that I will respond to you as soon as I possibly can. I appreciate your support and look forward to serving my clients in a new way this year. Just don't be surprised that you don't see me hanging out at the office too much. Not that I do anyway! :)

2012 will be the best year ever!

Keep smiling!

Karen

Cedar Rapids Real Estate" *NEW-How to sell your house for the most money...period!

Gary & Melynda  Wolter CRS (Relocation 319-350-7901): Real Estate Agent in Cedar Rapids, IA

Profit occurs when preparation and experience meet opportunity.

If you are thinking of selling your house soon, keep in mind that we put your house on over 50 websites! We give you maximum internet exposure!

Discount Brokers attract Discount Buyers

If an agent is ready to discount their fee from the start...how well will they be at negotiating when it's YOUR MONEY?

ForSale03.jpg

Here are the top 10 questions you should ask your potential Realtor before listing a house with them: (OUR ANSWERS ARE WRITTEN)

1. How many years have you been a FULL TIME agent? (Over 10 YEARS)

2. How many homes in my price range have you sold over the past year? (65 TRANSACTIONS LAST YEAR AND OVER 250 TOTAL)

3. What is your average for days on the market before you get an accepted offer? (30-40 DAYS)

4. What percentage of the asking price have you averaged this year? (99%)

5. Do you truly have a team working with you? (Melynda, Gary and Jeanne Mathews, plus office manager)

6. Why do you work for your brokerage? (We have more marketing options than the other top brokerages, TV, magazines, top statewide internet site, etc.)

7. How many percentage of your listings actually get sold? (We sell 90% of our listings. Some sell at 70%)

8. How many buyers are you working with right now that may be interested in my house? (We normally have 10 buyers on average looking at any given time.)

9. How long have you been living in this area? Do you know very many buyers/sellers? (We have lived here almost our entire lives and went to high school here. Gary has 1300 friends on Facebook!)

10. THE NUMBER 1 QUESTION TO ASK A REALTOR....How DO YOU RANK FOR INTERNET MARKETING? (WE ARE RANKED #1 FOR BLOGGING AND EXPOSURE, INCLUDING NUMBER OF PHOTOS, DETAILED DESCRIPTIONS, ETC.

When you’ve decided to sell, we will be your advocate, your guide, and your fierce negotiator. We will work hard to make yours a great sale.

We look forward to it.

Gary & Melynda Wolter CRS,CREN, MSP

Iowa Realty, Iowa's Largest! www.GaryWolter.com (see all Cedar Rapids real estate)

Licensed in Iowa since 2001

Cedar Rapids real estate homes for sale

Cedar Rapids Real Estate: Why sell your house now?

Gary & Melynda  Wolter CRS (Relocation 319-350-7901): Real Estate Agent in Cedar Rapids, IA

Another great animated story about Cedar Rapids Real Estate! Call the Wolter Team today and start packing!