There is a great book that every business person should read by Bill Collins entitled Good to Great. Bill Collins talks about many factors that make one company stand out in their industry above their competitors. Bill suggests that there are three circles that intersect to let you know what your niche needs to be. It seems that your purpose can be discovered when you look at three questions...
What are you passionate about?
What drives your economic engine?
What can you be the best in the world at?
At Vision Quest Virtual Tours, we made the decision that we would focus our business where our passions are. Our goal is to do most what we do best and for us that translated into shooting virtual tours for healthcare, hospitality and education. For Vision Quest Virtual Tours, the answer to the first of those question came very easily. A study of our backgrounds gave us an easy and obvious answer to the first question.
Greg's passion has been photography since he was a little boy. His mom always has her camera handy for every family get together so Greg started at a young age carrying his camera everywhere he went. For him, there was no question what his career would be and so he got a degree in Commercial Photography. While in college, he managed his uncle's cabin rental company in the North Georgia mountains. He also knew that he wanted to be self employed so at the age of 22, he bought a photography studio that was closing one of their three locations. This photography studio was wildly successful and they became well known in the North Georgia area as the Go-To studio for portraits and weddings. While Greg loved photography, he grew tired of being tied to one location and knew that he wanted a change that would allow him to use his photography but have more freedom and diversity than was possible from a brick and mortar studio.
Paige has had a more winding and varied career path to say the least. The daughter of an Air Force pilot, she had a love for travel from an early age. She spent six years after college as a flight attendant but when a back injury forced her to take early retirement from the airline, she was at a career crossroads with a chance to do something she really loved. The things that Paige has always been passionate about are helping people and working with children. And so the career path took a turn and she began working at a therapeutic wilderness program. Living in the woods with a bunch of juvenile offenders was an opportunity she loved but after two years, she began working at a group home as the Campus Life Coordinator responsible for fund raising and activity planning for girls who were sexually and physically abused. Working full time and studying for her Master's of Social Work was exhausting. While looking for a job 3/4 into her Master's program, the career path took another unexpected turn. A friend needed help starting a financial services company and Paige began a ten year detour into the financial services industry where she excelled in marketing, sales training and recruiting. When the financial services industry began to nosedive, the career path took yet another turn and she returned to the behavioral health field working as Assistant Director of Admissions at a therapeutic boarding school.
While Paige's career path was MUCH more winding than Greg's, every experience of our backgrounds came together to bring us where we are today. This is part one of a multi part blog series about how to find your Niche.
Paige Mitts
404-863-9769
Vision Quest Virtual Tours is a Quincy Illinois Virtual Tour company that is a nationwide provider of high definition interactive 360 degree virtual tours for Education, Healthcare and Hospitality. We offer a high quality service at an affordable price. Call or visit or website for more details.






