About Montgomery County, IN

Quick Response (QR) Codes | Smart Phone Marketing

How to squeeze every dollar for your marketing using QR codes with your conventional advertising.

If you have been reading any national magazine lately, you have come across those funny looking squiggly square things. These are Quick Response codes, also known as QR codes. QR codes are all the rage in Asia, and are the coming thing in marketing in Europe. America seems to be a late adopter of this amazing technology, and quite frankly, it has to do with the quality of our cell phones. Our phones are not as good as the Japanese. Simple fact.

For the small business owner, QR codes are a Godsend. Most storefront businesses, the ones that rely on daily foot traffic for their business survival, have never really had a good way to quantify their customer base. Simply stated, the store owners know many of the customers by name or by sight, but have no real way to contact their entire customer base on a Thursday morning to let them know that there is a three-hour sale starting at noon. However, with QR codes, the store owner can capture customer contact information by having the customers scan the store’s QR Code… get redirected to a landing page and opt-in to the store’s email list. This can be done fairly easily using traditional “exclusive membership” incentives.

Once the customer has “opted” into the email list, the store owner can now begin to build a meaningful relationship with that customer and, in doing so, can increase customer retention like never before. If the store owner will refrain from pounding on the customers with daily emails, and only sends occasional, relevant beneficial emails, goodwill is created between the owner and the customer. Customer retention is achieved, and profits are increased. Simple fact.

If you are reading this now and wondering how QR codes and mobile marketing can benefit your business, you should give me a call. I feel very confident that QR Codes and Mobile Marketing will create a tremendous boost to your sales and bottom line profitability. We are offering a 30 day money back guarantee and a 30% discount to the first 20 clients to sign up for January. This offer won’t last so call today. 765.894.1310

Here is a QR code for our potential client. It is a link to a mobile squeeze page we designed for them to expand their customer base and can be used for many other types of promotions.

If you are paying for print advertising you should be including these now. Otherwise you’re throwing money away.

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Let us know how you did. Hopefully this has helped and you will be secure in knowing that help is just a phone call away.

Tips to help you avoid common advertiser mistakes | Mobile Ads

There are a lot of variables for an advertiser to consider when setting up and later evaluating the success of their mobile ad campaign. We’ve previously published best practices and optimization tips for all advertisers and tips specifically for iPhone advertisers, however we know that managing an effective campaign is an art and a science. As such we wanted to share a few of the mistakes we’ve seen advertisers make to help you avoid these common pitfalls.

* Not including branding or a call to action in ad copy. Users who know who you are and what they will need to do once they click on your ad are much more likely to click and then convert into customers.

* Not changing ad text frequently. Just like you’re more likely to skip through a commercial that you’ve already seen, users are more likely to ignore your ad if the copy is stale. We recommend closely monitoring reporting and testing changes to your ad text if you see click-through-rates decline.

* Too few ads. We have found that advertisers who have multiple ads running see higher click-through-rates than those with fewer ads. We recommend starting with a minimum of three to five ads (more is better!) to increase your visibility and allow you to experiment with ad performance levers (e.g., targeting parameters, ad copy, etc). Monitor the results each ad is driving, adjust your bids to favor those higher performing ads, and tweak your lower performing ads based upon what you’ve learned.

* Not carefully selecting targeting. Advertisers who do not select targeting with their goals in mind may not drive the results they need from their campaign. To ensure that your ads are shown to the right users, we need you to tell us a little bit about who you’re hoping to reach as you create your ad. For example, is it important that you reach only users in a certain geographic region? Or only users on a specific device? Or are you trying to reach as many users as possible for the lowest price possible? Be sure to carefully consider the targeting options available when creating your ads and select those most appropriate for your campaign objectives. Keep in mind that broader targeting selections will result in more traffic and more specific selections will result in less volume but higher qualified traffic.

* Not optimizing ads. Not optimizing your ads during a campaign may mean missed opportunities for maximized performance. Even the best ad may see varied performance over time as competition for desired inventory increases, ad copy grows stale, etc. We recommend actively monitoring ad performance. This will allow you to determine which ads are performing best, highlight changes in your ads’ performance and identify opportunities to optimize performance by testing levers such as ad text, targeting or bid amount. As you evaluate different ad text, targeting and bid amounts, you can easily track effectiveness of each by adding a unique ID onto the URL of your landing page for each ad. For example, if the URL for your landing page is http://www.yoursite.com/advertise you can add a unique ID in order to identify traffic from a specific ad such as http://www.yoursite.com/advertise?ad1

* Landing pages aren’t optimized for mobile. Sending traffic to your regular website will lead to a less than optimal experience for mobile visitors. To maximize conversions, you should ensure that your ads are sending mobile traffic, even from the iPhone, to a landing page created and optimized specifically for mobile. Make sure that your ads and landing page are consistent to reduce user confusion and decrease bounce rates. Finally ensure that the placement of your call to action, product, or service being promoted is easy to locate on the landing page. You may even consider including your call to action multiple times (e.g., both above and below the fold).

Don’t let this list of common mistakes give you pause; advertising with Mobile is easy and can be a very cost effective way to drive traffic to your mobile site and acquire new users. Taking into consideration the suggestions offered above will help you make your campaigns even more successful.