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I’m all about cross-promotion! As a result, I have a new cross-promotion project called "Stager of the Week." Each week, I'll showcase a Professional Stager so that you can "meet" them. Stagers are an excellent way to not only help a property look its absolute best, but to get that property sold as quickly and for the highest price possible.
This week's featured Professional Stager is Michelle Molinari of Feature This…Interior Decor and Virtual Staging in Abbeville, Louisiana. Here’s my interview with Michelle:
How did you initially get into staging? What is your most effective marketing strategy to get realtors or sellers to use your services? What is one fun thing about yourself that most people don't know?? Are you involved in any social media marketing other than Active Rain (Twitter, Facebook, MySpace, RealTown, etc.)? If so, how do we connect with you? What is your favorite computer application? What is your favorite food? What one piece of advice would you give someone who is hesitant to utilize the services of a professional stager? If you could be a made up super hero, what would you be called and what would your super powers be?
What one piece of advice would you give someone who wants to become a professional stager? Thanks for taking some time to get to know Michelle Molinari. Now, go learn more about Michelle and the entire team at Feature This…Interior Decor and Virtual Staging!
I grew up in the Design field. My mother graduated from The Interior Design Guild in California when I was very young. My earliest memories are literally of being in an upholstery shop, stroking fabric samples. I was painting custom artwork for her clientele at the age of 14. I started to work with her as a young adult, and now, we are partners in our staging business, Feature This... Interior Decor and Virtual Staging.
We just show them our portfolio. Seeing is believing - that's what staging is all about and we have a stunning portfolio if I do say so myself. And, we are priced affordably. We believe staging benefits everyone, but especially those who have the most to lose. We like the tough assignments, when the house is seriously in need of a better public image.
I love to karaoke.
I wish I had more time to get into some of the other social medias, but we tend to stay pretty busy. We do blog on www.energizedseller.com. It's a great resource for the motivated homeowner who really needs to get informed and ask questions about today's real estate practices.
Right now I am madly in love with WEBEX. We have several team members over a large area, I love having conducting meetings with them with my cat on my lap.
Hands down, Cozy Shack's Rice Pudding! Second runner-up - Thai Food!
If your time is a valuable commodity, hiring a stager is the only way to go. Our sourcing abilities are our greatest asset. We not only know what to do with a budget, but how to get it done.
Well, we were actually talking about that this week, beleive it or not. Ok, not in the superhero capacity exactly, but we do call my mother and partner, Carol, the Fairy Godmother of Decor. She's just a get-it-done type of person, and it amazes me how quickly she can affect change. It's like, you walk out of a room, and when you come back in, she's done something miraculous to it!
Don't go it alone! Marketing, , consulting, designing, sourcing, execution, and de-staging all take VAST amounts of time and resources, just to stage even one listing. Having committed and talented partners is the only way to stage for a living and "have a life" at the same time.
Michelle Molinari
Feature This…Interior Decor and Virtual Staging
Company Website
E-mail Me
Want to be an upcoming featured Stager of the Week? Just e-mail me! Use a Stager! What are you waiting for?
~Renae - Market 4 Real!_________________________________________________________________________________________________
Need help with consistently marketing to your leads and your listings? Don't put it off! Contact us today for assistance and get started on the road to turning your leads into clients and your listings into SOLD properties!
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What an incredible day yesterday was! I just have to share it. This story may be long but it is worth the read.
We took on a new project last week, a large-scale redesign in the interest of future equity for the client, a young man in his early twenties.
I met this man two years ago, at a local nightspot. He asked me to dance, and after about a minute of chitchat, we realized we were related distantly on my grandmother's side.
A few short weeks after that, he was in a car accident. It was very, very bad, and no one expected his recovery. Some doubted his very survival. He was sent to a hospital in New Orleans, due to the massive head and body trauma he experienced. Lots of prayers were said by our small, rural community, and we would hear updates every few months.
Still in a coma.
In a semi-coma.
Said a word today.
Squeezed a hand today.
Last week I saw him for the second time in my life. He's out of the hospital now, living with his parents, wearing a brace, still learning to walk and talk, and getting on with the business of life.
We were contacted by his family to redesign the house he bought for himself, that he had been working on renovating right before the accident. His family wanted us to assist in completing his plans for the house, using his money still in savings, in anticipation for the day when the doctors say he can live unassisted.
This young man can answer yes or no, but cannot truly communicate in the capacity that our regular clients can. He gets frustrated. He knows what is going on for the most part, but he cannot really contribute his two cents. And here come these ladies who are going to be making big decisions and reinventing many aspects of his house over the course of the next six months, making areas more accessible, safe, functional, and beautiful.
Since the accident, change is a challenge for him that he struggles with every day. He is not wheelchair-bound, but movement is a very difficult and a slow process for him even still, and decisions about the layout are important. On the financial side, the investment he made in this home is crucial, as he is disabled now. This house is his main asset. Building up the equity is crucial.
We worked up some plans for him, and we created each room virtually, as it will appear when we are through renovating and decorating. Yesterday, we presented our plan as a slideshow. I personally was very nervous about whether or not he would like at all what we had in store for his house.
As the slideshow morphed each room in his house, he said "WHOA!" and pointed to some of the specific things we changed in each room and we could describe each item or reconfiguration of space. His face lit up with pleasure, and when he asked if he liked it, he nodded vigorously and said "Oh Yeah!"

It was very emotional for me personally, and I was never, ever so grateful for the time I have invested the past two years learning to Virtually Stage. I don't know how else he, or his family, or even WE could have made our way through this redesign without it with confidence of his approval. Seeing these images will help him internalize the changes we will be making to the interior and exterior and begin to the process to accept them, which is a huge challenge. We now know he likes the colors. We know he likes the furniture and layout. He understands we will change many aspects of his house, and he has approved those changes.
It was the best day for "Feature This... Real Estate Staging and Interior Decor" that we have ever had.
~Michelle
Certified Professional Stager, Feature This... Real Estate Staging, www.FeatureThisDotDotDot.com
Lead Virtual Designer, www.CurbAppealForDummies.com
President, Acadiana Real Estate Staging Association, www.AcadianaRESA.com
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Thank you for your interest in the communities of Arnaudville, Breaux Bridge, Broussard, Cankton, Carencro, Church Point, Grand Coteau, Lafayette, Maurice, Milton, Opelousas, Scott, Sunset and Youngsville. Please visit www.SandyThibodeaux.com for more information regarding the communities, and all available homes.
Please feel free to call or email me Sandy@SandyThibodeaux.com for all your real estate needs.
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STANLEY THE STAGER WAS HERE!
It was so exciting for the "Feature This..." Real Estate Staging Team to finally get to meet Stanley this December 2008. He actually slept under our roof, and we had to pinch ourselves to make sure we weren't dreaming. He is just as handsome in person as he is on film. We had the honor to show him all around Cajun Country. And he is so down to earth for such a famous person!

Stanley was a fountain of knowledge on most every job we tackled the week he was here. He helped us with a number of different projects, including some kitchen tile work, painting and installing crown moulding, shopping at Walmart,, Home Depot, Lowes, Bed Bath and Beyond, Hobby Lobby, and back to Home Depot three more times in one week. He decorated a Christmas tree for one of our clients all by himself while Carol and I ate Christmas Cookies and drank eggnog. He wasn't even mad that we didn't help him much.
He came up with some FABULOUS ideas, including a great way to use sheet metal for inexpensive retro-style drawer-pull back-plates on another job we had going on, and showed us exactly how to create & install them. He also taught use how to use spray adhesive to get the dresser drawers to practically line themselves with gray flannel fabric!

He ate everything we put in front of him, including frogs legs, crawfish etouffee (a-too-fay), turtle sauce piquant, and a kind of rice and pork dish served in a pork intestine, called Boudain (boo-dahn). He especially enjoyed it when we put a local specialty, Steen's Cane Syrup, on it, just the way the old Cajuns eat it.
He liked it so much, we had to take him to the factory so he could find out what the heck was in it. That Stanley will eat just about anything, we found. He even put on a little weight while he was here. He said he could use a little junk in his trunk!

One of the days of his visit, he and I went shopping for art, and I showed him one of my favorite places in the quaint town of Breaux Bridge... the photography studio and gallery of Sonny Monteleone. He was very impressed and moved by Sonny's work.
On our last day with Stanley, he gave me some pointers on a tile installation we had scheduled. He calculated the materials, and supervised our work.
He's certainly no stranger to the tools of the trade, and his experience in the field makes him a top-notch creative and economical solution-finder.
We had such a great time stomping all over Cajun Country, staging and sightseeing. Stanley has a very funny sense of humor. He pretended to propose to me at the big church in Abbeville, and again in front of the Abbeville Courthouse. Oh, if he only knew how badly I wished he wasn't joking around! He is soooo cute and fun to be around.


He had to leave us to go see Michelle Minch in Pasadena, California. But before he left, he gave me an autographed picture of himself. I took Matthew Finlanson's picture out of the frame by my bedside, and now, that spot is reserved for Stanley and only Stanley.
I miss him terribly, and hope he comes back for a visit real soon.

Isn't his jumbo earlobe SEXY ???!!!!!
~Michelle Molinari
Certified Professional Stager, Feature This... Real Estate Staging, www.FeatureThisDotDotDot.com
Lead Virtual Designer, www.CurbAppealForDummies.com
President, Acadiana Real Estate Staging Association, www.AcadianaRESA.com
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Stagers. 
The very term alludes to a performance designed to dazzle.
Bewitching buyers, suckering sellers, a real estate ruse.
Illusion. Hocus Pocus. Deception. Fantasy. Magic. Mirage.
Greedy shysters perform, utilize, and promote "staging." From the staging associations, to the schools, all the way down to the Agents who employ staging tactics. It's one big swindling conspiracy to part ignorant buyers from their money, and line the pockets of sellers with undeserved equity.
It's a disgraceful business, and a blemish on the Real Estate Industry as a whole, and should be vanquished.
OR perhaps...
Fair Market Value is a moving animal, and people who claim to stage properties know the behaviors of this creature. Perhaps a stager can offer solutions to not only enhance the perception of your our your client's equity, but increase the fair market value of the property in question, realizing more of that equity by implementing the suggested solutions.
The only way to find out is to call a skilled stager, and hear what they have to say. Most professionals will offer an initial consultation free of charge, and are more than willing to present the merits of their services to groups.
Speaking one-on-one with a stager will confirm what you believe or change the way you view real estate sales entirely. Either way, you've taken care to avoid the Number One Real Estate Mistake according to HGTV:
Not Considering Hiring A Professional to Stage.
ActiveRain Corp. is not responsible for the accuracy of the site's content (which is written by members of the ActiveRain Real Estate Network) and does not endorse the views of the real estate agents, mortgage brokers, and others listed here.
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