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Franklin, MA

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Remembering The Good Old Days...Using The Methods That Made The Phone Ring

03-13-12
Barbara Todaro "Franklin MA Homes"
Barbara Todaro "Franklin MA Homes": Real Estate Agent in Franklin, MA
  • view my blog
  • Office: (508) 520-9881
  • Mobile: (508) 918-9148
  • Secondary: (508) 520-9881

After reading Richard Weisser’s featured post this morning about the “old days of real estate” it made me think about those “old timers” who are still making money in this business. The old timers are making money and the younger members of our business are complaining that no one is calling!!

Hmmmm….could it be that the old methods of making the phone ring are still working? Could it be that some of the old methods of prospecting for new business will never stop working?

I fully understand the frustration of receiving long faxed paperwork; having to wait for hand delivered contracts; and not having the ability to text the other agent for a quick response to a question. I can fully understand all of that and agree that it’s frustrating.

Do you understand how important it is to learn and practice some of the “old school” methods of marketing? Online marketing is critical today, but not everyone is online. As an example, most of our active adult community transactions are a result of direct mail marketing; invitations to our open house events are from direct mail marketing; and we also advertise in a local homes magazine. Believe it or not, people still read the newspaper and homes magazines.

It’s important to know who your buyers will be and target that market. It can’t always be done with modern online marketing. Most of the "old timers" have business and will probably survive during this critical time. We’ve seen many younger agents fall to the wayside and it’s mainly because they did not know how to make their phones ring. Don’t eliminate the value of old timers and learning some of their old time methods. Big Mistake!!

27 Comments
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The Domino Effect.....Not My Favorite Game

03-13-12
Barbara Todaro "Franklin MA Homes"
Barbara Todaro "Franklin MA Homes": Real Estate Agent in Franklin, MA
  • view my blog
  • Office: (508) 520-9881
  • Mobile: (508) 918-9148
  • Secondary: (508) 520-9881

As the residential resale market continues to improve, new construction pending sales are also improving. Most buyers of new homes have a home to sell, and without that sale they cannot buy.

What we’ve been experiencing are past visitors to our open house events now purchasing our new condos. Their homes are pending, and those homeowners are now able to make that move that has been their goal for over a year!!

Most of these new pending sales are from visitors to our open house events every weekend. They continually return to see if anything has changed and to investigate where we are with our pending sales. The excitement of finally selling that resale home is evident. Buyer agents are also thrilled. For most of the buyer agents, it’s their “first visit” to our new communities, and it’s an easy deal for them. The buyer has already made a decision to buy there.

Purchasing a new home is a domino effect, and when a house is pending, there is another sale to look forward to. Of course, if one falls, they all fall!!! There is nothing more disappointing than the domino effect in real estate.

7 Comments
Blog_tag

If We Could See Body Language Over The Phone....Wouldn't Life Be Simple???

03-12-12
Barbara Todaro "Franklin MA Homes"
Barbara Todaro "Franklin MA Homes": Real Estate Agent in Franklin, MA
  • view my blog
  • Office: (508) 520-9881
  • Mobile: (508) 918-9148
  • Secondary: (508) 520-9881

Have we become too busy or too focused on time management that we’ve eliminated one of the most important elements in creating a transaction and maintaining good representation? I’m talking about “face to face” communication.

In this fast pace, overly competitive business that we have all chosen, conserving time is always a priority. If we can do something faster and still maintain an efficient outcome, we usually choose that path. We create our habits whether they are good or bad, and we sometimes have to suffer because of those habits.

Face to face communication for a listing agent is a high priority task with a seller who is about to sign a listing agreement. Before that signature is dry, the listing agent is communicating by email; or by phone; or by text messaging. Some of the communication works well by using any of those methods, but the most important tasks are achieved best in person.

When an offer is received, do you meet with your client to deliver it, or is that done over the phone? If a price needs to be adjusted, do you take the time to meet to show new comps, or is this a task that can be handled over the phone or by email?

There are important elements missing if there is no face to face communication. You’ll not observe body language, facial expressions, tone of voice if text or email is used and you’re probably not going to be successful in accomplishing your goal.

Our mentality of reaching for the top is a challenge that promotes cutting some corners. Pick and choose wisely when making decisions about time management. Cutting the wrong corner will only result in a loss of income. Isn’t that counterproductive, considering the goal of good time management is to reap greater rewards?

27 Comments
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Palladini Village in Franklin MA-Single Family Homes on Common Land-With Privacy

03-12-12
Barbara Todaro "Franklin MA Homes"
Barbara Todaro "Franklin MA Homes": Real Estate Agent in Franklin, MA
  • view my blog
  • Office: (508) 520-9881
  • Mobile: (508) 918-9148
  • Secondary: (508) 520-9881
Palladini Village in Franklin MA-Detached Condos


Overview
Maps
Photos
Features
Description
Video of Palladini Village Franklin MA
Neighborhood
Market Stats
$409,900
Single Family Home
Main Features
2 Bedrooms
2 Bathrooms
1 Partial Bathroom
1 Unit
Interior: 1,880 sqft
Location
Lot #23 Lawrence Drive
Franklin, MA 02038
USA

To get updates on open home dates and other property events, please click the "Like" button below:
Barbara Todaro

 Barbara Todaro

RE/MAX Executive Realty
(508) 520-9881
btodaro@juno.com
http://www.franklinmahomesales.com



Listed by: The Kuney-Todaro Team of RE/MAX Executive Realty
Our recent listings
Subscribe to our listing feed

Nearby properties for sale


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Meadowbrook Heights in Franklin MA-Approaching the Final Phase-An Active Adult Community

03-12-12
Barbara Todaro "Franklin MA Homes"
Barbara Todaro "Franklin MA Homes": Real Estate Agent in Franklin, MA
  • view my blog
  • Office: (508) 520-9881
  • Mobile: (508) 918-9148
  • Secondary: (508) 520-9881
MEADOWBROOK HEIGHTS IN FRANKLIN MA IS AN ACTIVE ADULT COMMUNITY AND WE ARE APPROACHING THE FINAL PHASE OF THIS SUBDIVISION. VISIT OUR OPEN HOUSE EVENTS EVERY SATURDAY AND SUNDAY AND VIEW THE MODEL HOME. MEADOWBROOK HEIGHTS IS SELLING WELL!!
Meadowbrook Heights Franklin MA-Approaching the Final Phase!!


Overview
Maps
Photos
Features
Description
Open House Every Sunday from 1:0pm to 3:00pm at Meadowbrook Heights Franklin MA-Video
Neighborhood
Market Stats
$339,900
Condominium
Main Features
2 Bedrooms
2 Bathrooms
1 Partial Bathroom
59 Units
Interior: 1,846 sqft
Location
104 Grey Wolf Drive
Franklin, MA 02038
USA

To get updates on open home dates and other property events, please click the "Like" button below:
Barbara Todaro

 Barbara Todaro

RE/MAX Executive Realty
(508) 520-9881
btodaro@juno.com
http://www.franklinmahomesales.com



Listed by: The Kuney-Todaro Team of RE/MAX Executive Realty
Our recent listings
Subscribe to our listing feed

Nearby properties for sale


Powered By RealBird.com



0 Comments