About Franklin's Top Listing Real Estate Office Re/max Executive Realty

After reading Richard Weisser’s featured post this morning about the “old days of real estate” it made me think about those “old timers” who are still making money in this business. The old timers are making money and the younger members of our business are complaining that no one is calling!!

Hmmmm….could it be that the old methods of making the phone ring are still working? Could it be that some of the old methods of prospecting for new business will never stop working?

I fully understand the frustration of receiving long faxed paperwork; having to wait for hand delivered contracts; and not having the ability to text the other agent for a quick response to a question. I can fully understand all of that and agree that it’s frustrating.

Do you understand how important it is to learn and practice some of the “old school” methods of marketing? Online marketing is critical today, but not everyone is online. As an example, most of our active adult community transactions are a result of direct mail marketing; invitations to our open house events are from direct mail marketing; and we also advertise in a local homes magazine. Believe it or not, people still read the newspaper and homes magazines.

It’s important to know who your buyers will be and target that market. It can’t always be done with modern online marketing. Most of the "old timers" have business and will probably survive during this critical time. We’ve seen many younger agents fall to the wayside and it’s mainly because they did not know how to make their phones ring. Don’t eliminate the value of old timers and learning some of their old time methods. Big Mistake!!

As the residential resale market continues to improve, new construction pending sales are also improving. Most buyers of new homes have a home to sell, and without that sale they cannot buy.

What we’ve been experiencing are past visitors to our open house events now purchasing our new condos. Their homes are pending, and those homeowners are now able to make that move that has been their goal for over a year!!

Most of these new pending sales are from visitors to our open house events every weekend. They continually return to see if anything has changed and to investigate where we are with our pending sales. The excitement of finally selling that resale home is evident. Buyer agents are also thrilled. For most of the buyer agents, it’s their “first visit” to our new communities, and it’s an easy deal for them. The buyer has already made a decision to buy there.

Purchasing a new home is a domino effect, and when a house is pending, there is another sale to look forward to. Of course, if one falls, they all fall!!! There is nothing more disappointing than the domino effect in real estate.

Have we become too busy or too focused on time management that we’ve eliminated one of the most important elements in creating a transaction and maintaining good representation? I’m talking about “face to face” communication.

In this fast pace, overly competitive business that we have all chosen, conserving time is always a priority. If we can do something faster and still maintain an efficient outcome, we usually choose that path. We create our habits whether they are good or bad, and we sometimes have to suffer because of those habits.

Face to face communication for a listing agent is a high priority task with a seller who is about to sign a listing agreement. Before that signature is dry, the listing agent is communicating by email; or by phone; or by text messaging. Some of the communication works well by using any of those methods, but the most important tasks are achieved best in person.

When an offer is received, do you meet with your client to deliver it, or is that done over the phone? If a price needs to be adjusted, do you take the time to meet to show new comps, or is this a task that can be handled over the phone or by email?

There are important elements missing if there is no face to face communication. You’ll not observe body language, facial expressions, tone of voice if text or email is used and you’re probably not going to be successful in accomplishing your goal.

Our mentality of reaching for the top is a challenge that promotes cutting some corners. Pick and choose wisely when making decisions about time management. Cutting the wrong corner will only result in a loss of income. Isn’t that counterproductive, considering the goal of good time management is to reap greater rewards?

Top Listing Office In Franklin MA as of 03/12/2012

This chart is a reflection of the top six real estate offices taking Franklin MA listings since January 1, 2012. RE/MAX Executive Realty is the top listing office in Franklin MA with 30 new listings since January 1st. The Kuney-Todaro Team is the top listing team in Franklin MA and Lorraine Kuney is the top listing agent in Franklin MA now and for the past 10 years.

If you are thinking of selling your Franklin MA home, call the Kuney-Todaro Team at 508-520-9881 for a Free Market Analysis.

This representation is based on data proveded by MLS-PINERGY who does not guarantee the accuracy and the data may not reflect all real estate activity.

Closed Condos in Franklin MA From 01/01/2012

This chart is a display of the closed condos in Franklin MA since January 1, 2012. There have been 9 closed condos as of this date. The average sale price is $284,128.

There were 18 closed sides and RE/MAX Executive Realty has 7 of the 18 sides. There are no other offices with more than one closed side of the remaining 11 sides.

If you're thinking of selling your Franklin MA condo in 2012, call The Kuney-Todaro Team of RE/MAX Executive Realty at 508-520-9881 for a Free Market Analysis.

This representation is based on data provided by MLS-PINERGY who does not guarantee the accuracy and the data may not reflect all real estate activity.