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The Vacant Lot
It was a listing of mine, this vacant lot of about 1.5 acres. The area was developing and it was becoming feasible to build on the lot, which was previously in a rural area without sewer systems. The lot did not pass a perc test, but with new development in the area, public water and sewerage systems were becoming available.
The adjacent lots to the right and to the left, which were of a similar size, already had houses, but up to this point these property owners also had the benefit of an open lot being next to them. These were the first people that I approached about purchasing the property. They both declined the offer, afterall, they already had the benefit of the lot without having to purchase it.
So I opened up the marketing to the broad MLS market and beyond.
There was plenty of interest, but also plenty of discouragement from the adjacent neighbors.
Here is some of what happened.
Eventually, the lot sold and the new owners put up a new house. I have not heard any horror stories, so I guess they must have been accepted.
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Always Think Marketing
I know of a family with two children. I remember the father indicating that the younger of his children, his son, was not as smart as his daughter. It was just idle talk, but it was mentioned at a family gathering. In the future from that time, I heard the grandmother of that child mention that she did not know if he was going to be able to do well in college. I asked her why, but she could not give me a good reason. In actuality, there was no good reason. This boy went to a private high ranking academic high school, played sports, and participated in several other extracurricular activites, while maintaining a high B average. In fact, he did go to college and he did very well. But the seed of doubt had been unwittingly planted long ago. On the other hand, I have seen parents who never say anything negative about their children. They do not necessarily constantly brag, for that would be annoying, but they create an aura about a child that would make everyone expect great things from that child.
Are you in the market to sell your house? No. That's okay. Act like you are.
Are there certain houses that you drive past on a regular basis and just admire them even if they are not on the market?
What is it about these houses?
Perhaps it always has beautiful colorful flowers neatly adorning the front yard. It may be that the lawn, bushes, plants, and trees are always neatly manicured. It could be that it has a well thought out color scheme for its siding, shutters, trim, and such. Maybe this house is never in a state of disrepair.
Whatever it is that makes us like this house, we would agree that it is in top showing condition to be on the market for sale.
If we were looking for a house to buy, this would be the type of house that would have us sold at the first impression. We would be excited the moment that we pulled up for a showing appointment.
If an agent told a Buyer about this house, the Buyer may say that they were familiar with that place. There may be a thousand houses in the neighborhood, but the Buyer would know which one you mean. Excitement would be stirring before they even got to the house. They would tell you "I have always loved that house."
The house may be similar in style and size to other homes in the area, but it always stood out, because the owners always kept it in showing condition. It had an aura about it that the other homes did not have.
Do you ever wonder why every once in a while you will see a house that sold for much more than similar homes? The size, style, amenities, age and so on do not give you the answer and so you just wonder. Did they simply pay too much? Or is this that house that has always been the envy of the neighborhood?
It may be easier said than done to keep a house in this type of condition. But think about it. This is the house that stood head and shoulders above the rest. It was no contest that this was the house that you wanted. And, you were willing to pay more for this house because you thought that it deserved it.
Yes, it may take a little extra effort to keep your house like this, but it pays for itself in the long run. Your house will sell faster and for more money. Plus, you will be able to continue living not just in your house, but in your dream house.
So, always think marketing.
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Buy that House: Negotiating Price and Days on Market
I met a potenial Buyer the other day. The type of home that he was seeking was very similar to one that I was going to be listing. I told him about this house, which was going to be coming on the market in about 30 days and for which the Sellers were going to be asking $300,000.
He said that he knew of the house and wanted to put in an offer today.
I told him that the Sellers would be thrilled. I suggested that we go to my office, write up the offer for $330,000, and get it to them today.
He was puzzled. I thought that you said that they were going to be asking $300,000.
That's right. They would be asking $300,000 in 30 days from now. But right now the number of days on market is minus 30 so they are, of course, going to ask for more than the amount for which they would be listing it. They will be asking for an extra $1,000 per day.
Huh? I don't understand.
I asked him if he had seen the house priced at $300,000 but after it had been on the market for 6 months, whether he would offer them full price. He responded that naturally he would offer less if it had been on the market for that long; the Sellers must be desperate by that time.
Well, so you understand why they are asking for more at this time. You must be the desperate one.
He was still not convinced, because he thought that they would be willing to accept $300,000.
Yes, he had a point, but why would that point not apply after 6 months? In either case, they wanted $300,000.
What do you think about using days on market in negotiating a price?
Is too much emphasis put on this statistic? Is their a formula for how to apply DOM to lowering (raising) the price?
Let's take the example above. How much should DOM count towards lowering the price after 6 months? Or, is this the wrong question to be asking?
Would it be reasonable to ask $60,000 less for this period of time on the market? What if the house is overpriced by $75,000? Just accounting for DOM when the house is incorrectly priced, high or low, misses the much more important statistic of value.
If two identical properties are placed on the market for the same price, but one of them is on the market for 6 months prior to the other, then if it is okay to offer much less for the longer DOM house would not that imply that the other house is also worth less? If it did not imply this, then the newer on the market property should ask for a higher price.
Typically, if a property is not selling, it is because the price is too high. If this is the case, then it is not DOM that is the reason for a lower than asking price offer, but rather, the fact that the house is overpriced.
While, it is typically too high a price that allows a property to stay on the market for extended periods of time, this is not always the case. For example, one may have put a house on the market prior to the property being ready. Maybe it needed cosmetic work, which until done, turned off all prospective Buyers, but once completed, made the property very desireable. Or maybe there was insufficient marketing as would be the case with a FSBO, in which case price would not have been the issue.
Days on market should be considered in determining price, but only as one part of an overall evaluation of all factors which are available for determining a reasonable offer.
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Sell That House: Showing Instructions
Yes, it's the all important showing instructions.
Here is how it works. You are given a number to call and after you tell them who you are and when you want to see the property, they give you the instructions for showing the property.
It may go something like this:
If you really want to sell your property, then you can not be ridiculous in your requirements for the potential buyers who want to see it.
Have it ready for market and easy to show. It should be as easy to show and as enticing to buy as the vehicles in a new car show room.
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Sell That House: A Different Perspective
When I wake up in the morning and head to the bathroom to get ready for the day, I generally am looking at myself from a frontal view.
The mirror is in front of me as I brush and floss my teeth, lather and shave my face, and comb my hair. From this view, I think that I am in good shape. Look at those well toned arms, that barrel chest and broad shoulders, and my small waist. Yes, I am looking good.
. . . but then, I catch a glimpse of myself in the mirror from the side. Oh my goodness! Look at that sagging chest and fat pot belly. What happened? Unfortunately, all too many of us do not see these other perspectives and go strutting around as if we are hot stuff while everyone giggles at us.
Does the same thing happen with your house? Are you too close to notice the flaws? How many times have you looked at the house across the street and wished that your neighbor would cut the lawn and trim the bushes and paint the trim and put the trash cans away and get rid of that old junker of a car and clean up the kids toys and . . . If only my neighbor would fix up his house, then maybe somebody would want to buy my house.
Take a walk across the street, not to look more closely at your neighbor's property, but rather, to get a different perspective on your own house. What do you see? Is it a reflection of your neighbor's house?
I was going to start doing some situps, but I just got larger pants. I was going to throw some things away, but I just put them into the garage.
I was going to start doing some pushups, but I only looked at my arms and not my chest. I was going to edge the sidewalks, but I only felt like using the lawn mower.
I was going to get a haircut in style with my receded hairline, but I just kept combing over it. I was going to paint the trim, but I just let the bushes grow a little higher and wider.
I was going to start jogging, but I had too much television to watch. I was going to spruce up my place, but I already have the best home in the neighborhood.
Before you put your house on the market, try to look at it from the Buyer's perspective. If you have trouble being objective, then have someone else look at the house for you.
A good idea would be to contact someone, such as a real estate agent, who has a trained and experienced eye and who can give an objective analysis along with suggestions for improvements for your property.
Be realistic, make the improvements, and watch how quickly your house will sell.
ActiveRain Corp. is not responsible for the accuracy of the site's content (which is written by members of the ActiveRain Real Estate Network) and does not endorse the views of the real estate agents, mortgage brokers, and others listed here.
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