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The selection of the pathway for the job you do today wearing the REALTOR blue and gold "R" hardly resembles the agent or broker's day to day just a few years ago. Used to be snap a couple images of your newest real estate listing. Add a line or two of the features that make it unique, to stand out. Spear a sign of your real estate colors in the front lawn. The market pretty much local.
The change in real estate marketing today is exciting. Or makes the agent, broker, REALTOR terrified and is highly dreaded. Like a parent of my son's hockey team mate who worked for the phone company, and retired recently. He explained that he was analog in an age of digital. And to make the leap so close to the golden parachute of retirement was not in the cards. Or a burning desire in his heart.
Have a 1500 to 1600 word video magazine article to write, to post on their blog. And my topic is the state of
affairs for this valuable real estate marketing tool.
Some editing software discs on another and basically explain why less than five percent of real estate professionals do video.
And how to change that low number.
What would give it a proverbial kick in the pants or to help understand why folks have a fear, are so shy about real estate video production ?
Too many real estate agents, brokers have made purchases of video cameras, bought tripods, thought about green screens.
Dust forming, collecting on those still in the original package, never opened real estate video making devices. That are missing in action, painfully MIA and AWOL just not showing up. Not up and at 'em and out on the real estate marketing battle field.
A few agents, brokers have nibbled around the edges. Dipped their toe in the real estate video making marketing arena. Have a You Tube video channel, maybe a couple quick down and dirty cameo appearances. And that's it. Stalled or thinking "there, I can tell my sellers I do video". Of just me. No properties, no local events that make the community the sticks and bricks are in so special. Just "pick me, a little bit about moi "mirror mirror on the wall" ego gratifying. No edits, no intros, extros, no SEO wiring. Hit and run with little time or thought about who is going to benefit, want to watch this and come back for more?

Today all we do in real estate marketing is for that buyer (and seller) that's in Captain Kirk's arm chair on the bridge of their own private Starship Enterprise.
Boldly wanting to go quickly in to unexplored, unchartered real estate waters. Far from their home town where they need to know everything A to Z about the new zip code.
The one they are being relocated to, thinking of investing or retiring in soon with your help.
With a ticking watch making information gathering priority one. Scanning for real estate videos they want to open up a channel to receive.
Looking to get an open frequency lock on something they need, can use in decision making of the largest purchase of real estate they ever make in a life time.
So, please help me with my video magazine article and explain, throw out there for the group of eyeballs scanning this blog post the reasons why you have not added video to your real estate marketing. And what would help you get off the fence and join forces with this powerful, memorable way to use the eyes and ears of the real estate buyer.
Making real estate videos to sell more property listings. Removing the hurdles of real estate video starts with turning the room lights up fully. Identying, seeing those obstacles one by one. To figure out what's it going to take to get around them.
I'm Maine REALTOR Andrew Mooers, ME Broker
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In the footage I noticed a horse shoe nailed to a tree and thought "oh oh, all the luck is running out." It was upside down. The rusty steel shoe made the video, but the significance of the upside down shoe and need for correction audio remark did not. But one comment on the you tube channel real estate video reminded the luck was running out. Need to correct that. The viewers do observe, comment.
And the number of views indicates someone, lots of folks are eyeballing, listening in. The you tube "odometer" says 639,391. Just one of the channel tallys, on just one of the platforrms. But with you tube you find the updates come in spurts. Not as they roll in real time views. Saved up and push, pull sampled.
And the hopeful real estate home buyer exclaims to her husband, "honey, come look at the walk in closet with built in bureau in this bedroom". Before she enters the room in the home no agent, broker, myself included has ever physically shown her. I thought how did she know that? Sure, our office uses the 25 image sockets on the enhanced REALTOR dot com site, other platforms including our own blue site. But even with this many images, every feature does not always make the performance. Or get an honorable mention in the real estate description copy.
is 25 to 50 "pictures" per second. So the addage "a real estate picture is worth a thousand words" means dig out the calculator, slide rule or add it up in your head. To figure out how many images, photos are action packed in a three minute home video production.
The viewer of your real estate video gets a more thorough physical inspection of the property, the local area with what you shoot, edit, render, upload to more than one platform. Back yard, how close the homes are or are not. The smooth, cold new granite counter top the real estate agent is seen running his or her hand along means the sense of touch just got introduced.
Productions with natural sound from the property, the area. Nothing wasted for the engagement on whatever computer device the real estate buyer wants it delivered on. The best way you know the real estate videos
work is when only the production, that media on line causes the sale. Getting all the credit with a solo effort that has tone, hits the real estate buyer target in the audience out there in the wild blue yonder on the spinning marble called Earth. One New Mexico buyer who paid list price in cash for the Houlton Maine home told me it was the 27 times watching the real estate video.
I'm Maine REALTOR Andrew Mooers, ME Broker
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Wind blowing across the camera or axillary microphone is one distraction.
The chainsaw or lawnmower going full throttle next door or barking dog is another show stopper.
What about the audio music tract when you have some dramatic show piece going full tilt. On the house or local community event tour where the tune is way way better suited for Star Wars or the Ben Hur's chariot scene.
A series of stumbling, bumbling and stammering unprepared agent or broker episodes in the dialogue derails, hurts the real estate video process too.So does a funeral home, elevator rendition of a Jimi Hendrix or Rolling Stone tune for that show and tell of a mild mannered 5-3-1 ranch home.
Still dragging your heels on making real estate video?
Take a deep breath, fire up the red blinking light.
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Marketing full throttle with these these new Maine real estate brochures happens.
So the property listing is not just kept a local secret.
The fresh content real estate blog posts, video platforms, the websites on the area community information help too.
So do social media platforms that we "weed and feed" on a daily basis. And new Maine property listings all work in harmony in our real estate marketing.
But brochures for Maine property listings are some kind of handy for the hit and run office visitor. The not going to give you a name, number, address, email. Just want some free brochures.
Sometimes living locally, often picked up by a future real estate property buyer passing through on vacation. Or used to send down to loved ones, friends that want to move back to the area. For folks considering a safe, affordable retirement investment, or for seasonal vacation use with an affordable, attractive Maine property.
The brochures for Maine property listings also are handy to torpedo with placement in direct mailings to out of state real estate buyers too. Even if someone is on line. With the brochures arriving in the mail staying on the kitchen table, living room coffee table. Looked at over and over. Passed along to folks at work who say "whoa". "Boy, are the prices for these Maine real estate property listings some kind of attractive, low cost. I
would not need a mortgage".
To work hard "broadcasting" the great Maine property deals far from the location the listings are in.
Low crime, low priced Maine real estate properties.
Air dropped like World War Two reverse propaganda pieces.
Smack dab in to high priced, high crime areas that Maine is anything but. I find those high priced city, urban centers as a great spot to plant the new fresh country living Maine property listing brochures.
Too many real estate agents, brokers don't print brochures for Maine property listings at all. Thinking everyone is on line. That no one uses newspapers, direct mail any more. Not so.
Round out your property and area marketing with hard copy brochures for the show and tell promotion.
But warning, don't print them once a year and think there, done. Folks getting a six, nine month or year old flyer or brochure will be some kind of upset, irritated when they learn that property sold eight months ago, or is no longer available.
Out dated, not listed any more property listings are just plain no fun, time wasters for the very busy real estate buyer. Stale, moldy information means that real estate buyer will remember you alright. As the one to don't call, email or follow this agent, broker, REALTOR any more. If you were the real estate buyer, you would feel
the same jerked around way too.
Thinking of selling your Maine real estate and are a property owner? Let's talk. Call, click, email today so we can establish the property's value, begin the far reaching local and outside real estate marketing it needs, deserves. Follow us on You Tube.
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This collection of birds hanging out like it was an Elks Club state hoopla celebration.
On a home in Masardis Maine in Aroostook County.
Asked on local what's the attraction, why this home on Main Street of all the rest?
Asphalt shingles, the birds like to peck peck and get something from the process of chipping away some salt, other nutrient. Of it's a high for their happy hour. Heat from the home not the attraction because empty home.
Just about the time of Legionaires Disease reports coming out of the Center For Disease Control.
And guess what was tied to the illness?
Pigeons.
And luckily the neighbor's bought it, tore it down. The value of the property was not that high with a run down Maine home on it. But NOT buying it would hurt the value of the Mr Roger's nice as punch place next to it. Taking away much more than the purchase price even with the tear down. Added a nice corner lot to the new Houlton Maine home owner's acreage too.
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