You will never have to pay to be listed as a top neighbor. Period. That important detail clarified, let's discuss how we arrive at two "top neighbors" for a given region:
Localism is a bustling collection of hyper-local communities, and the top neighbors should reflect those members who are most active. When ranking users in a given region, several factors are considered. To get your foot in the proverbial door, you need to have posted at least one "Localism" article or photo for the region.
The very best way to quickly rise to #1 is to post high-quality local content. Keeping a steady strem of incoming posts and photos will massively tilt the scales in your favor.
What doesn't count toward the top neighbor ranking? ActiveRain points and community sponsorships. The top neighbor spots will always go to the most active members in a region. We want to create a level playing field that encourages the growth of communities — talent and dedication are required to win the day.
Like most industries, real estate marketing is way way more technical, faster paced today.
Marketing is more complex because technology improved and driven by real estate buyers demanding you the agent, broker, REALTOR step up to the plate. To make those home run deliveries that are rich, full, satisfying, complete. Every time they log on for local community or individual property listing information.
The selection of the pathway for the job you do today wearing the REALTOR blue and gold "R" hardly resembles the agent or broker's day to day just a few years ago. Used to be snap a couple images of your newest real estate listing. Add a line or two of the features that make it unique, to stand out. Spear a sign of your real estate colors in the front lawn. The market pretty much local.
And shoulder to shoulder with the rest in the real estate herd, you worked hard to pull down more than your fair share of the marketing pie.
To win more round trips to real estate closings.
The change in real estate marketing today is exciting. Or makes the agent, broker, REALTOR terrified and is highly dreaded. Like a parent of my son's hockey team mate who worked for the phone company, and retired recently. He explained that he was analog in an age of digital. And to make the leap so close to the golden parachute of retirement was not in the cards. Or a burning desire in his heart.
Have a 1500 to 1600 word video magazine article to write, to post on their blog. And my topic is the state of affairs for this valuable real estate marketing tool.
How to get more real estate agents, brokers, REALTORS to hang a video camera on one utility belt hook.
Some editing software discs on another and basically explain why less than five percent of real estate professionals do video.
Too many real estate agents, brokers have made purchases of video cameras, bought tripods, thought about green screens.
But lots in that real estate video making wannabe group have gone "deer in the headlights".
Dust forming, collecting on those still in the original package, never opened real estate video making devices. That are missing in action, painfully MIA and AWOL just not showing up. Not up and at 'em and out on the real estate marketing battle field.
Not providing the box of property listing video chocolates to show buyers what's inside for a filling, what to expect when you bite in to one.
A few agents, brokers have nibbled around the edges. Dipped their toe in the real estate video making marketing arena. Have a You Tube video channel, maybe a couple quick down and dirty cameo appearances. And that's it. Stalled or thinking "there, I can tell my sellers I do video". Of just me. No properties, no local events that make the community the sticks and bricks are in so special. Just "pick me, a little bit about moi "mirror mirror on the wall" ego gratifying. No edits, no intros, extros, no SEO wiring. Hit and run with little time or thought about who is going to benefit, want to watch this and come back for more?
Today all we do in real estate marketing is for that buyer (and seller) that's in Captain Kirk's arm chair on the bridge of their own private Starship Enterprise.
Boldly wanting to go quickly in to unexplored, unchartered real estate waters. Far from their home town where they need to know everything A to Z about the new zip code.
The one they are being relocated to, thinking of investing or retiring in soon with your help.
With a ticking watch making information gathering priority one. Scanning for real estate videos they want to open up a channel to receive.
Looking to get an open frequency lock on something they need, can use in decision making of the largest purchase of real estate they ever make in a life time.
Whoa, pretty Yoda serious stuff, this real estate video marketing is.
So, please help me with my video magazine article and explain, throw out there for the group of eyeballs scanning this blog post the reasons why you have not added video to your real estate marketing. And what would help you get off the fence and join forces with this powerful, memorable way to use the eyes and ears of the real estate buyer.
Making real estate videos to sell more property listings. Removing the hurdles of real estate video starts with turning the room lights up fully. Identying, seeing those obstacles one by one. To figure out what's it going to take to get around them.
No Cows In The Real Estate Herd Hurt, Maimed In This Farm Field Video.
When your audience is in the room like a class with members hands raised, asking questions it is obvious if there is a connection but with real estate video, you have other indicators.
Like a Maine land real estate video shot Saturday on a 3 hour trek around a 70 acre wood lot in Hammond Maine.
In the footage I noticed a horse shoe nailed to a tree and thought "oh oh, all the luck is running out." It was upside down. The rusty steel shoe made the video, but the significance of the upside down shoe and need for correction audio remark did not. But one comment on the you tube channel real estate video reminded the luck was running out. Need to correct that. The viewers do observe, comment.
And the number of views indicates someone, lots of folks are eyeballing, listening in. The you tube "odometer" says 639,391. Just one of the channel tallys, on just one of the platforrms. But with you tube you find the updates come in spurts. Not as they roll in real time views. Saved up and push, pull sampled.
How you know someone is watching, listening is also apparent when you take a first time home buyer couple in to a new Maine home listing.
And as you climb the stairs to the second floor of the bungalow, the wife is in the hall outside one of the three bedrooms.
And the hopeful real estate home buyer exclaims to her husband, "honey, come look at the walk in closet with built in bureau in this bedroom". Before she enters the room in the home no agent, broker, myself included has ever physically shown her. I thought how did she know that? Sure, our office uses the 25 image sockets on the enhanced REALTOR dot com site, other platforms including our own blue site. But even with this many images, every feature does not always make the performance. Or get an honorable mention in the real estate description copy.
But it was the real estate video getting credit where the feature was pointed out, retained by the buyer.
Video for real estate is 25 to 50 "pictures" per second. So the addage "a real estate picture is worth a thousand words" means dig out the calculator, slide rule or add it up in your head. To figure out how many images, photos are action packed in a three minute home video production.
With real estate videos, the buyer, this lady had been in the home before. Late at night but in the privacy of her own living room in the apartment she wants to break free from.
To own her own place to call home. The use of video in your real estate marketing increases the climb up the search engine index ladder by 53% too. Still need more reasons to quelch the fear of making real estate videos?
The viewer of your real estate video gets a more thorough physical inspection of the property, the local area with what you shoot, edit, render, upload to more than one platform. Back yard, how close the homes are or are not. The smooth, cold new granite counter top the real estate agent is seen running his or her hand along means the sense of touch just got introduced.
If the audio shares that this "smooth, cool" some kind of drop dead gorgeous granite "G" kitchen counter top is wolf whistle stunning.
Details with the tag team of sight and sound now introduces the sense of "touch". Real videos, not a slide show are powerful for the connection, the experience with your real estate buyer. Sellers like them too and expect, want, will get that kind of property listing treatment from you. Or someone else in your market that takes the time, sees the value is producing them.
Productions with natural sound from the property, the area. Nothing wasted for the engagement on whatever computer device the real estate buyer wants it delivered on. The best way you know the real estate videos work is when only the production, that media on line causes the sale. Getting all the credit with a solo effort that has tone, hits the real estate buyer target in the audience out there in the wild blue yonder on the spinning marble called Earth. One New Mexico buyer who paid list price in cash for the Houlton Maine home told me it was the 27 times watching the real estate video.
They had already toured the home, grounds, scoped out the community events of a brand new town before they actually, physically got here and closed on the home.
That's the best proof positive that real estate videos work, are well worth the time, energy and creativity to get them pumping marketing iron on line. To do your heavy lifting in the marketing for listings, promoting your local area. Maine, time to make the call, to click, to visit.
So so, thrown together real estate video can be explained, reinforced by the good sounding natural audio.
But no matter how good the video, if the sound or audio of the real estate production is poor or cuts in and out, you have serious problems.
Wind blowing across the camera or axillary microphone is one distraction.
The chainsaw or lawnmower going full throttle next door or barking dog is another show stopper.
The home owners laughing, moving chairs in the kitchen that causes thumps and bumps both don't help the buyer's concentration.
Or the polish on the overall real estate video production either.
What about the audio music tract when you have some dramatic show piece going full tilt. On the house or local community event tour where the tune is way way better suited for Star Wars or the Ben Hur's chariot scene.
A series of stumbling, bumbling and stammering unprepared agent or broker episodes in the dialogue derails, hurts the real estate video process too.
So does a funeral home, elevator rendition of a Jimi Hendrix or Rolling Stone tune for that show and tell of a mild mannered 5-3-1 ranch home.
The sound on your video is so important, 40% of the real estate property listing production.
With 4000 fresh new Maine real estate brochures just arrived from the printers, sure the heck don't want them in the dark, stored in the office closet.
Marketing full throttle with these these new Maine real estate brochures happens.
So the property listing is not just kept a local secret.
Brochures for ME real estate marketing are one but far from the only tool used to spread the word on new Maine property listings.
The fresh content real estate blog posts, video platforms, the websites on the area community information help too.
So do social media platforms that we "weed and feed" on a daily basis. And new Maine property listings all work in harmony in our real estate marketing.
But brochures for Maine property listings are some kind of handy for the hit and run office visitor. The not going to give you a name, number, address, email. Just want some free brochures.
Here you go with a smile.
No questions asked, answers needed if someone is guarded or worries about calls, intrusions and future regret for volunteering their information early in the real estate buying game.
Sometimes living locally, often picked up by a future real estate property buyer passing through on vacation. Or used to send down to loved ones, friends that want to move back to the area. For folks considering a safe, affordable retirement investment, or for seasonal vacation use with an affordable, attractive Maine property.
The brochures for Maine property listings also are handy to torpedo with placement in direct mailings to out of state real estate buyers too. Even if someone is on line. With the brochures arriving in the mail staying on the kitchen table, living room coffee table. Looked at over and over. Passed along to folks at work who say "whoa". "Boy, are the prices for these Maine real estate property listings some kind of attractive, low cost. I would not need a mortgage".
New brochures for ME real estate property listings also get sent around to many New England tourist information centers.
To work hard "broadcasting" the great Maine property deals far from the location the listings are in.
Low crime, low priced Maine real estate properties.
Air dropped like World War Two reverse propaganda pieces.
Smack dab in to high priced, high crime areas that Maine is anything but. I find those high priced city, urban centers as a great spot to plant the new fresh country living Maine property listing brochures.
Too many real estate agents, brokers don't print brochures for Maine property listings at all. Thinking everyone is on line. That no one uses newspapers, direct mail any more. Not so.
Round out your property and area marketing with hard copy brochures for the show and tell promotion.
But warning, don't print them once a year and think there, done. Folks getting a six, nine month or year old flyer or brochure will be some kind of upset, irritated when they learn that property sold eight months ago, or is no longer available.
Out dated, not listed any more property listings are just plain no fun, time wasters for the very busy real estate buyer. Stale, moldy information means that real estate buyer will remember you alright. As the one to don't call, email or follow this agent, broker, REALTOR any more. If you were the real estate buyer, you would feel the same jerked around way too.
The latest four thousand Maine real estate brochures we direct mail and circulate a slew of other ways.
Wrapped with an area brochure for lots of them to take a postal or carry out ride. To provide a wide selection of all types of ME real estate listings for the buyer ready now. Or the ones not in gear yet but just dreaming about eventually owning a Maine property some day. Maine, wake up, start dreaming in blue and green.
Thinking of selling your Maine real estateand are a property owner? Let's talk. Call, click, email today so we can establish the property's value, begin the far reaching local and outside real estate marketing it needs, deserves. Follow us on You Tube.
No Real Estate Advertising, Marketing | Like Winking At A Girl In The Dark Video
Remember the excitement when standard issue 8 count crayon boxes of colors were the norm?
But suddenly hey, Bobby or Susie show up. Are trolling, profiling, smiling smugly with way bigger boxes than you tucked away.
Weighing down their LL Bean back pack sack. Toting borderline obnoxious 96, 144, 256 colors that you never heard of before shades in an eclipse causing mega sized container.
To craft, create today's lesson for the art class gold star, Big "A".
Stay in the lines.
You are no longer carrying just standard issue hardware as a real estate professional.
The basics for tools to create and make the connection crystal clear with your real estate buyer.
The information you have to deliver on the property listing, local community events. And go easy on the personal branding please. The style, personality you put in to the story telling. The delivery makes a big as Texas difference on the results on the other end of your smoke signal, tin can string marketing reception.
That's why the standard treatment for all your real estate listings is not going to cut it any more. Your real estate buyer that is stuck, killing time with a twenty minute flight delay is ready to link up. You're on stage now... 5,6,7,8. Gimme a beat.
Ready?
Do you have a buffet of property and area information for him to double click, peruse, munch or graze on? To keep his interest and cause a memorable experience that is boy or girl scout helpful?
And choices, your buyer has his or her own special unique way of hooking up with you. Give it too me rich in map search locations. Or with a zillion images from every angle under the sun. Serve me up in blog approach please.
Or does he, she just ease his, her hand down between their legs.
To gently push back the seat and toggle a real estate or local community event video.
To just sit there. Listen, watch, absorb. Connection complete, memorable, deep. All in, all done in three minutes flat video.
AHhhhhh. NASCAR quick and efficient for a total real estate aerobic work out because of the clock is ticking awareness. Better pack in lots of information use all the senses in tag team formation today in real estate marketing. With a shock and awe Army, Navy, Air Force. Marines approach. All in balance, on key, in tune. For every time the real estate buyer can spare a moment or two to ring you up. To tell you to hit me with your best shot.
Limitations with dial up used to mean easy Big Fella (horse snort, whinny) go easy on those huge images, even if optimized for the net. Because they used to cause lights to dim. Brown outs, voltage irregularities wherever the real estate buyer opened the information portal to whatever you started the transmission on line. Not any more should using bigger photos hold you back from dealing them in, "coloring"with them in real estate story telling.
Tapping in, linking up and locking on your real estate frequency signal message.
These days video with audio are not a some day maybe you will, maybe you won't just yet option.
The barn door has been open on that topic for years now. The old gray mare horse has long ago left. Beating feet, off to the house horse race to win, place, show.
Local Community ME Videos... Make A Vacationland Visit Right Now.
And imagery that hogs the entire width of the monitor screen works super slick today. In your face. Some kind of peachy keen for the cat carrying a droid, tablet, personal computer handheld device.
The one with the dinky screen and his, her aging eyeballs scanning the eerie glowing motion, information transfer going on from his palm.
Factor in the low light at the airport, lounge, on the train. Wherever he is on the revolving blue and green revolving marble.
The delivery of the story that you have to tell. About the local area community flavor, the property you list for the world to know about, are you doing the process justice? The time you take to wire up, get the property listing on the showroom floor under the bright lights. Same way you did it back under the revolving mirror disco balls a couple decades back? It's not just complete information but the delivery process effectiveness that gains you the extra points to make sure your real estate closing dance score card is always booked solid, completely full. Don't get comfortable and think you are all set.
Real estate professionals re-invent the dog and pony daily and treat wearing the blue and gold "R" like the true sport that it is. Maine, aren't you here yet? Make the trip as soon as you can with a slew of delivery options. Take your pick. Tap in to Maine photos, Maine local videos, this blog platform post you are typewritter, eat corn on the cob like back and forth reading. Provide the box of chocolates selection that your real estate buyer expects, hungers for and will get from you or someone else in your real estate market.
ActiveRain Corp. is not responsible for the accuracy of the site's content (which is written by members of the ActiveRain Real Estate Network) and does not endorse the views of the real estate agents, mortgage brokers, and others listed here.
affairs for this valuable real estate marketing tool.
Like a Maine land real estate video shot Saturday on a 3 hour trek around a 70 acre wood lot in Hammond Maine.
is 25 to 50 "pictures" per second. So the addage "a real estate picture is worth a thousand words" means dig out the calculator, slide rule or add it up in your head. To figure out how many images, photos are action packed in a three minute home video production.
would not need a mortgage".
the same jerked around way too.
hey, Bobby or Susie show up. Are trolling, profiling, smiling smugly with way bigger boxes than you tucked away.
