Battle Creek, MI

NOW THESE ARE SERIOUS SELLERS!

StageRight (www.stagerightstaging.com) just had a stage and the home owners are the type that we all dream about. The owners were engaged, they made the necessary adjustments to the paint colors and fixtures they needed to make. What a team! The property was pristine clean, the home owner (they have already moved) brought items over that StageRight Home Staging had picked out that could be used in conjunction with some rental items and the end result was amazing.

This was not a small job, nearly every room was painted and wallpaper removed, light fixtures replaced, outdated draperies removed, medicine cabinets replaced and a plate rail and obstructive pantry were removed as well. This is a great property but it has been on the market for over a year and shown many times. The answer was staging and updating and wha-la 1 hour and 45 minutes after the stage was completed it was shown and the potential home buyer wanted to make an offer.

The key to this success story was that the home owner, agent and home staging professionals were a collaborative team. We all worked together for a win, win, win!

At StageRight (www.stagerightstaging.com) we like to make certain that a potential home owner does not have an excuse to not buy a property because there is work to be done. Home staging provides an opportunity for the home owner to maintain their equity and reduce the days on market which reduces the cost of doing business for the agent and StageRight, we get to smile and have fun!

You can visit our before and after gallery at www.stagerightstaging.com. Please email us at stageright@jasnetworks.net with questions regarding our services, we have service levels to fit every need and have various pricing plans.

At StageRight Home Staging we pride ourselves on customer service. We are here to reduce your days-on-market so that you can move forward in your life. Through the proven staging techniques that we implement we hope to play a role in your moving process.

Services: Consultations (verbal and written), staging, organizing, staging to live (not moving but want a change using your own stuff?) and move in decorating. We will assess the interior and exterior of your vacant or occupied home including color, lighting, landscaping, furniture and accessory placement and make suggestions for minor repairs and upgrades. We will, upon request, provide project management for repairs and upgrades.

Carole Morgan ASP, RESA t 269.207.9632

www.stagerightstaging.com

stageright@jasnetworks.net

MAYBE YOU ARE NOT READY TO SELL YOUR PROPERTY

If you are really ready to sell your property, then you have to have that difficult conversation with yourself regarding preparing your property for market. Staged properties sell fasted when compared with un-staged properties, even in a down market. A staged property is viewed as well maintained and shows better than competing properties. Staged properties are typically remembered in a more positive light and look better in print and web media.

Everyone is busy in today's hurry up world. Most perspective home buyers are not inclined to move into a property that they have to fix up or use their imagination. Of course some would, but that percentage is small (only 10% of the population has vision). So why take the risk of appealing to only a small percent of the population by "waiting to see" how buyers respond to your home before you call a home stager (stageright@jasnetworks.net)?

Prepare your house for market. I have said it before, "this is a competition" prepare for that competition. Even the best kept, best decorated properties need some staging (www.stagerightstaging.com). Even the high end properties may have to scale down on their decor and personal touches to garner interest from a wide range of perspective buyers. This is not a personal affront to your decorating skills, this is smart business.

Most buyers (92%) will view homes on the Internet before they view them in person. Do you want to see what they are seeing? Walk through your home with a camera, as you enter each room look through the eye of the camera. What is your eye drawn to? If it is not the size, view, character or amenities of that space then that area needs to be staged.

I (www.stagerightstaging.com) walked through a property just the other day with a client. I asked them to look at their master bedroom at the entry through the camera lens. I asked them what they saw. They were shocked to say, they saw the outdated light fixture and didn't realize how outdated it was. That is because we live in our houses. We are used to our houses. We don't "SEE" our houses through the eye of the potential buyer. This is a great property on a lake, but for marketing it has too much stuff. The stuff is nice stuff, but for showing it's considered clutter. A little reduction in the number of items displayed and some minor rearranging by a home stager (stageright@jasnetworks.net) and this property shows like the showcase property it is. If you are serious about selling your property, the changes and recommendations made by a home stager will inspire you and not offend you.

Let a professional stager (www.stagerightstaging.com) help you make the right choices in preparing your property for market.

At StageRight Home Staging we pride ourselves on customer service. We are here to reduce your days-on-market and maximize your equity return on investment. Through the proven staging techniques that we implement we hope to play a role in your moving process. Visit our photo gallery at www.stagerightstaging.com we look forward to hearing from you at stageright@jasnetworks.net or 269.629.0202.

SERVICES INCLUDE: Consultations verbal or written, staging, staging to live, move in decorating, decorating in a day and coming soon senior relocation services.

TESTIMONIAL: Thank you so much for everything you've done to make our cottage beautiful. Upon meeting you, we both knew that we could trust your judgment and integrity but all that was confirmed when you took on the challenge of remodeling and staging our home. You worked so diligently always keeping in mind our style and our budget. We couldn't have trusted in someone more competent to do such good work more than you.

We want you to know how grateful we are for your hard work and for your great attitude while working to meet a deadline. All the special touches were just really great and everyone who came in commented on how beautiful the cottage looked.

Thank you again for everything. Please know that we will want you to help us with another project in the near future when we begin remodeling our home.

P & C

BATHROOMS-THE POWER OF CLEAN-COST EFFECTIVE SOLUTIONS TO DEEP PRICE REDUCTIONS

If you are preparing your property for sale look at your bathroom. Is it mother-in-law worthy? A professional home stager (www.stagerightstaging.com) is the next best thing to having your mother-in-law assess your property. The bathroom has to shine and sparkle. It has to say "STAY HERE" and "LOOK" around because it is pristine clean, not because it is OMG gross. Even the tiniest detail needs to be looked at. New caulk around the tub, clean grout (by-the-way did you know you can paint grout?), fresh paint on the base boards, a vanity decluttered of old make up, crusty toothpaste tubes (I could go on but you know exactly what I mean) etc. Make an investment in some storage baskets and place your stored, personal items in them. One for hair care, one for make up and the rest for personal items that really no one wants to see. Wipe down those vanity shelves and paint them-trust me it will be glorious. Take a toothbrush (not your personal one) and scrub around all the faucets and the drain, dust the light fixtures, wipe down the drawers and the drawer pulls and cabinet door handles. Buy a new shower curtain or if you have glass doors clean them to look like new with CLR and clean out the shower door tracks. Once you have done all that you are ready to have the professional stager come in and stage the bathroom to look like it belongs in a high end hotel. You don't have to have an executive home to have your bathroom look like it belongs in one and it can be done inexpensively with plants, art and towels arranged just so. A home stager knows how to do that for you.

Neither of the two properties shown here are expensive properties. The same look can be accomplished at any price point with the assistance of a professional home stager. If you visit www.stagerightstaging.com you will see some examples of what home staging can do for your property to differentiate it from other similarly priced properties. You want to be on the prospective buyers short list, you can accomplish that with the assistance of a professional home stager (www.stagerightstaging.com)

At StageRight Home Staging we pride ourselves on customer service. We are here to reduce your days-on-market so that you can move forwrd in your life. Through the proven staging techniques that we implement we hope toplay a role in your moving process. Contact us at stageright@jasnetworks.net or call at 269.207.9632. We look forward to "setting the scene" for YOU!

Carole Morgan ASP, RESA

RESA Professional Stager of the Year Nominee, 2010

Staging is a proactive alternative to deep price reductions. Preparing your property to appeal to all potential buyers in your price range just makes good business sense. There isn't anything else you would sell that you wouldn't do some preparation before selling and so it should be for your largest personal investment. How many price reductions will it take before the objections that potential buyers have made to purchasing your property no longer matter? How many showings with no or low offers does it take before you make a small investment in staging and preparing your property for market. Only 10% of the population has enough vision to see past objections such as taste specific decorating, minor repairs and upgrades. Are you willing to wait for someone in that 10% to view your property and make an offer?

Waiting to consider staging until the property has been on the market awhile is not going to produce the results you are hoping for. The most activity is the first three weeks a property hits the MLS be ready. This is a contest, he who prepares the best wins by selling and moving forward.

Potential home buyers view properties within their price range and above on line. Pictures of the properties they are searching help them decide whether or not to take the time to view the property. But wait, what if you are higher than their price range and your pictures do not show your property in the best light, will the potential home buyer come in and try to give you a low-ball offer-YOU BET.

If you are looking to purchase another home and are actively looking, use your experience to prepare your property for market. Chances are the objections you have regarding the properties you are considering are the same objections potential buyers have regarding your property. Home staging can help you overcome these objections by preparing your property for market.

Home stagingcan be an overwhelming process for home owners who are not familiar with the service. Almost anyone can be competent enough to bring in furniture. StageRight Home Staging www.stagerightstaging.comis better and more complete than that we do the extras, we go beyond expectations. Strategic furniture and accessory placement is key, but making certain that the furnishings complement the style and period of the property is paramount. Paying attention to the details to insure your property stands head and shoulders above the non-staged properties in your price range is what StageRight delivers. Staging will help the home owner free up space, organize storage and broaden the customer interest. Ask yourself, are you a seller or a dweller? What do you want to be?

Please contact StageRight Home Staging (www.stagerightstaging.com) 269.207.9632 or by emailing us at stageright@jasnetworks.net.

My Best,

Carole Morgan ASP, RESA

RESA Professional Stager of the Year, Nominee 2010

WHAT IS THE SELLER THINKING?

If you are about to sell your property, what are you going to do to make it the best of all possible choices that the potential home buyer has? When you have a garage sale what do you do? You prepare everything to bring in the optimum price. You wash, you dust, you arrange, you present, you neatenize YOU ARE SERIOUS! When you get ready to sell furniture, or your car what are the steps you go through? Why would you take a chance on the largest investment you have and not apply those very same principles to selling a home. If you want to be a seller instead of a dweller market all the potential of your property through home staging.

Staging www.stagerightstaging.com is presenting to sell. You should hire a professional stager but at the very least try to stage the property yourself and do it as best you can through objectivity. For example: Those marks on the door casings charting little Johnny's growth progress mean a lot TO YOU, they do not mean anything to anyone else. You need to paint those marks away. If that is difficult for you try this: purchase some long poster board, trace the marks on the door casings onto the poster board. Purchase an inexpensive poster frame and now you have, for all eternity, that growth chart. Does this make you a little sad? Maybe, but will you be more sad if you don't receive any offers on your property?

The most activity on a new listing is in the first 3 weeks after it hits the market. If your property is not staged or showcase ready and has activity but no offers during that time period, go to plan B. No offers means something is holding the potential buyer back from buying your property. Find out what the feedback is. Don't take these comments personally, take action, make some changes. Think about hiring a professional stager www.stagerightstaging.com to give you at the least a consultation.

The most desired approach to preparing your property for sale is through either a staging consultation or actual staging BEFORE it is on the market, but if you didn't do this, DON'T WAIT! Remember, if there was interest in the beginning and there were no offers, something wasn't right. How how do you get those prospects back in the door? You may never get them to come back, but at least going forward you are properly marketing your property through the proven techniques of .

home staging.

At StageRight Home Staging we pride ourselves on customer service. We are here to reduce your days-on-market so that you can move forward in your life. Through the proven staging techniques that we implement we hope to play a role in your moving process. Please visit our photo gallery at www.stagerightstaging.com, contact us at stageright@jasnetworks.net or call us at 269.207.9632. We look forward to setting the scene for you.

Carole Morgan ASP, RESA

RESA Professional Stager of the Year Nominee, 2010