Harper Woods, MI

Swimming anyone--Competitive Swimming that is...
...A new company housed in Harper Woods, MI is moving training into the future of the sport;
...Bruce Burton has spent 4 years in development of AvidaMetrics--athletic telemetry system;
...The system is now reaching the market through the new store AvidaSports, Harper Woods, MI.
...Brother--Glenn Burton is vice president of Finance at the company,.

Bruce Burton's daughter was on a team at Cranbrook Schools in Bloomfield Hills, MI; it was through his observations at the practices, that he realized the coaches needed a 'smarter, more efficient method' for tracking the data from each swimmer.
The time for using only the stop-watch & the list of stats seemed obsolete.



By teaming up with Scott Hodges-former Cranbrook coach; the collaboration has moved training quickly into the technology field.


Basically, through equipping the swimmer with sensors [strapped to them], the coach can utilize a lap-top to track the recorded data which in turn can enable the coach to work with that swimmer on various skills needed in competitive swimming. the swimmer wears ear-buds to enable immediate communication between coach & the swimmer.

To read this full story; see: www.macombdaily.com / Monday Nov. 22, 2010 / Section A / pgs. 1 A & 7 A/ article by: Rita Rose / " High-tech sports training"

If you are a competitive swimmer, live with one, or are a coach--do read this article.

This new business may supply the 'competitive-edge' for which coaches & swimmers search.

The system is not cheap; it has a cost of $15,000 plus annual user fee--may be an hindrance for some schools; with the ingenuity of many parents and athletic groups seen out there--perhaps this would be the reason for fund-raisers.
Don't opt out too quickly--study and see what could be done for your swim sports teams.

Best luck for this Business venture and for all the swimmers that may be serviced by such.