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I wrote a post about agents selling their own homes a few weeks back.
If you missed it here is the link to the post.
http://activerain.com/blogsview/2107897/real-estate-agents-selling-their-own-homes
Some of us that have done this, learned from the experience. I have used many selling experiences to help sellers understand the selling process.
In my humble opinion agents have to be pro-active in the selling process and get the seller active in helping sell their own home. If you do not obtain seller involvement, the only thing that happens, you work twice as hard without the reward of selling the home or a commission.
A few steps are necessary to help you sell.
If you are going to sell your own home take your own advice! Step back and see your home or property like buyers would see it. Check out the competition...make viewing appointments for competitive properties.
I take sellers through competitive properties. Yes it takes some time. Yes it is a pain...and yes it helps me establish a realistic sell price. And YES I get more sales because of this selling step. I have listings 60 to 80 miles from where I live. I don't know every neighborhood but my software does. I don't know every street but my software does.
Do I get showings? Yes. Do I get homes sold this far away? Yes. Do I show the homes myself? Yes, if the buyer does not have an agent.
Creating buyer exposure and sales is a method, strategy a way of doing business that creates the sale. Selling you own homeor selling someone else's has to be viewed in the same context without personal emotions entering the selling process.
I didn't say it was easy. You should know the separation of business and emotion isn't easy. That's why people hire you! The only difference...You Hired Yourself!
Take what you learn the selling process of your own home and integrate these steps into selling client properties. Your sales will go up once you understand the real issues sellers face. It is more than dealing with you or me. It is the emotional ups and downs of the selling process. The anticipation the rejection the bewilderment that you council every seller through.
My new listing by the former real estate agent is going well. They are cleaning packing and preparing for the sale. Have I listed the property yet? NO. I want the property ready for sale so I don't waste the most active days a new listing has...the first 30 days.
Happy Selling.
For Personal Service, Call: 616-784-2360 Email: GaryWhite@FlexitRealty.com

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Musical Realtors may be a new term and it doesn't have to do with a Rock Band!
Your have to make a decision when you prepare your home for sale. Will you use a full service real estate company and agent or will you try on your own. After making that decision the anticipation of selling sends your mind into the "what if" scenario.
What if, we sell fast? What will we do?
What if, the offer is to low and we counter and the buyer walks?
What if, the buyer asks for concessions or large repairs?
What if, the buyer wants our appliances?
What if, we don't sell?
These are common concerns and valid issues that must be faced. Let's look at what we can't control first.
Things You can't control:
Things You Can Control:
The bottom line is you control your future, and how your home or property is presented for sale.
You have options some of which you may not have considered. If you hire a full time real estate agent they deal with only selling real estate. If you decide to sell your own home you need to understand the marketing tools you have available to you to reach your selling goal.
Most time sellers are limited to a for sale sign and poor buyer exposure that causes them to fail in their selling process.
Yet full service real estate companies offer agents tools to market homes that you might not have access too. The Multiple Listing Serviceis the main tool real estate agents use to expose homes to buyers. The Internet and website exposure to buyers is the other main tool. Agents may or may not use magazine ads, newspaper ads, virtual tours, brochures or brochure boxes, open houses or any number of other marketing tools because they cost money and lower percentage results. If you are a seller you want every tool available including those that produce lower results because the more buyer exposure generated the faster you will sell. Nobody can argue this fact. The more buyer exposure generated the faster the sale, because selling is a rule of numbers.
So if you have these tools you still may not sell. Most real estate agentswith these tools sell less than 50% of the homes they list. Your other decision is time. If you decide to sell your own home or property, will you have the time to answer phone calls? Will you have the time to schedule showing appointments?
I haven't listed every issue you will face selling nor have I listed every option to help you sell. The point is you have choices and options. Using a full service real estate company can provide you more options.
You have options when selling your home or property. What works best for you is up to you.
For Personal Service, Call: 616-784-2360 Email: GaryWhite@FlexitRealty.com

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