![]() |
|
|
Rently, one of our RTV virtual tour providers sent me an email asking me how to use anchor text in their AR profile and blog.
So what is up with anchor text? Why is it so important?
Anchor text tells robots and search engines what the web page you are linking to is about. It also helps with what is called relevancy. Relevancy, as far as SEO is concerned, is basically a measure of how related content on one web page is to another web page. And it is important. So without getting too complicated, if you have a real estate blog linking to your real estate website, you want to use anchor text to tell search engines to go to your site while at the same time telling them a little about the content of the site. That is how you get indexed properly in Google.
Anchor text is sort of like a little directional road sign on the internet. “Virtual Tours in XYZ city over here” or “Real estate in ABC County over there”.
There are a few more factors involved, like making sure that you are using the anchor text as web page keywords, in the description and in the content of the webpage to which you are linking. That is all part of optimizing your site for search engines. But, I won’t get into that here. RTV Inner-Circle members can check out our SEO guide for more information.
RTV Marketing
RTV offers full service virtual tours world wide
![]() |
|
|
There are no bigger buzz words in real estate today than "Short Sale" and "Foreclosure". Everyone wants to buy one of these two gems because they believe that they are the best deals on the market.
You might be surprised to find that this could not be further from teh truth. Although, there are many great deals out there in these two categories, there are equally as many great deals in the market that are not short sales or foreclosure properties.
If you are interested in pursuing a short sale or foreclosure there are some things that you shoud first take into consideration:
Once you make an offer you wait weeks, sometimes months to get a response. Not having an answer can be stressful.
You have no real idea what you are buying. You won't get any information. You have no history on the house. Is there something hidden about its condition? Even inspections do not reveal everything. You could be buying a money pit.
These home sare customarily sold "As Is" and most lenders do not make any repairs to the homes before they close. Many times there has been significant damage done to the homes by the previous owners that will result in costly repairs.
The closing process can take month.
The lenders do not return the signed documents sometimes for weeks. Meanwhile you don't have an executed contract. Lenders can and sometime do change their mind and refuse your offer after accepting it. There are usually pages of lender addendum's that will accompany an accepted offer and ALL of these documents are in the lender's favor and will usually allow them to accept other offers up to the day of closing. Again, this leaves you not knowing if you really have a deal.
The one thing that we can be sure of when dealing with Short Sales and Foreclosure properties is that they are setting the market value of homes. When Realtors educate their sellers to these facts, motivated sellers will price their homes in accordance with this new information.
The lesson to learn here is that there are many real "Bargains" out there that are well maintained, have an available history, have fair, realistic market prices and motivated, realistic sellers.
Christine Stalsonburg, Realtor
Coldwell Banker Schmidt Realtors
"A Tradition Of Sound Advice"
231-944-0854
![]() |
|
|
So the big question is how many foreclosure homes closed in May 2009 in Traverse City? 26 homes out of 88 were tagged as foreclosure or bank owned in Traverse City for May 2009. That represents about 29%. The better news is right now if you complete a search for foreclosure and bank owned homes in Grand Traverse County, there were only 74 such homes available as of June 12, 2009. That means that there is less than a 3 month supply of foreclosure/bank owned homes on the market today in Traverse City Michigan. With the number of foreclosures starting to perhaps taper off, there could be a chance that prices may begin to climb again in the near future. Please see below the diverse mix of foreclosures in Traverse City Mi:
| MLS # | Ask Price | Status | Address | City | Zip | #BR | #BA | Apx Abv Grd Finished SQFT | Days On Market |
| 1701847 | $31,000 | SLD | 3405 N FOUR MILE RD | Traverse City | 49686 | 3 | 1 | 1540 | 46 |
| 1700256 | $44,900 | SLD | 2514 E M-113 | Kingsley | 49649 | 3 | 1.5 | 1056 | 105 |
| 1699778 | $64,900 | SLD | 10235 US-31 S | Interlochen | 49643 | 2 | 1 | 972 | 130 |
| 1700642 | $70,000 | SLD | 1250 BASS LAKE RD | Traverse City | 49684 | 3 | 2 | 1620 | 101 |
| 1699208 | $74,900 | SLD | 4704 N MANOR WOOD DR | Traverse City | 49684 | 4 | 2 | 864 | 161 |
| 1698455 | $69,900 | SLD | 3628 EMILY LN | Traverse City | 49686 | 2 | 1.5 | 1152 | 171 |
| 1701043 | $77,900 | SLD | 8985 HARVEST LN | Buckley | 49620 | 3 | 1.5 | 1100 | 76 |
| 1701092 | $83,000 | SLD | 1701 WOODWARD AVE | Traverse City | 49686 | 3 | 1.5 | 1000 | 64 |
| 1701696 | $79,900 | SLD | 1589 INNWOOD NORTH | Interlochen | 49643 | 3 | 1 | 810 | 64 |
| 1698458 | $84,900 | SLD | 8613 SUMMIT CITY RD | Kingsley | 49649 | 4 | 1 | 1512 | 172 |
| 1700153 | $99,900 | SLD | 6435 APPLEWOOD LN | Williamsburg | 49690 | 3 | 1.5 | 1700 | 143 |
| 1699873 | $94,900 | SLD | 2081 SPARLING RD | Kingsley | 49649 | 3 | 1 | 1052 | 123 |
| 1699609 | $99,900 | SLD | 4147 HARRAND RD | Kingsley | 49649 | 3 | 2 | 1266 | 161 |
| 1703526 | $97,000 | SLD | 2154 GROUSE DR | Traverse City | 49684 | 3 | 2 | 1176 | 14 |
| 1702077 | $95,000 | SLD | 2096 POTTER RD | Traverse City | 49686 | 2 | 2 | 864 | 48 |
| 1701202 | $99,900 | SLD | 18978 TRAVERSE ST | Traverse City | 49686 | 2 | 2.75 | 1456 | 77 |
| 1698047 | $101,500 | SLD | 7310 FOREST LODGE RD | Traverse City | 49684 | 3 | 2 | 1824 | 209 |
| 1699610 | $114,900 | SLD | 2879 N OLD FARM LN | Traverse City | 49684 | 4 | 2 | 1692 | 145 |
| 1700152 | $124,900 | SLD | 3188 NIMROD RD | Traverse City | 49684 | 4 | 2.5 | 1100 | 118 |
| 1701378 | $127,900 | SLD | 2178 ARTHUR CT | Traverse City | 49684 | 3 | 2 | 1152 | 83 |
| 1701846 | $149,900 | SLD | 2141 BLACK FOREST LN | Traverse City | 49686 | 3 | 1.5 | 1000 | 62 |
| 1692939 | $132,250 | SLD | 7655 HAMPTON CIRCLE | Grawn | 49637 | 4 | 2 | 1999 | 365 |
| 1701520 | $149,900 | SLD | 1278 TERRACE BLUFF DR | Traverse City | 49686 | 2 | 2 | 1212 | 70 |
| 1694131 | $179,900 | SLD | 4566 DEEP WOODS DR | Traverse City | 49684 | 2 | 2 | 1660 | 316 |
| 1699706 | $199,900 | SLD | 6733 MATHISON RD | Traverse City | 49686 | 4 | 3.5 | 2900 | 147 |
| 1693242 | $279,900 | SLD | 377 HOMESTEAD LN | Traverse City | 49686 | 3 | 3.5 | 1879 | 344 |
![]() |
|
|
In a market where competition is fierce, why not take some advice from seasoned veteran and raise the commission. You may be saying to yourself that of course agents want to raise the commission and to some degree that is true but probably for different reasons.
As a listing agent I know that in the first 30 days your property is more likely to get showings and offers than at any other time. I also know that in challenging times money can motivate people (or other agents). What I suggest is offering an incentive.
When you list your property consider a standard rate on the listing side (you don't want to de-motivate the listing agent) and offer a increased rate to the selling agent. For example if you listed a typical property for 6% (this is an example and all commission rates are negotiable) the listing side (Broker and agent) would get 3% and the selling side (agent and broker) would split 3%.
I might suggest you offer 3% to the listing side and 5% to the selling side. If for example your home sold for $200,000 (Gross $184,000) to you and it sold quickly you would be farther ahead then if you were to let it let it sit an do a typical 5% price reduction. An extra 30 days can cost you more in the long run.
Try not to think of it as the brokers making more but try to consider what you will net. Personally I would pay a 10% commission to someone if they could sell my home quickly. As they say time is money. If you have any questions about this method, please feel free to contact me anytime at 231-218-5199.
![]() |
|
|
Over the years I have been asked numerous times what is a buyers agent. Simply put I say this: Imagine walking into a court room and having 2 lawyers sitting at the plaintiffs table and none at yours. Would this make you comfortable?
When buying real estate it is a similar situation. Unless you specifically enter into a written agreement with a licensed professional, that agent represents the Seller (meaning they are not at your table). I won't begin to imply that you can't get a fair deal if you choose not to use a buyers agent but given the choice of using one or not, I would choose to use one.
I have always said that the listing agent is the best qualified person to talk to if you inquire about a property. Why? Simple... they have the most knowledge of the property, they know the seller's motives and they can get you answers the quickest. That said you can still notify the listing agent that you are being represented and they should be fine with that.
In fact agents prefer to know right up front if you are working with a specific agent. It helps them determine how to best help you. So when is the right time to hire a buyers agent? I would say in the very beginning. A Buyers agent has resources not available to the average buyer.
You will typically find a property quicker, negotiate a better price and close more smoothly than if you choose to go it alone. If you are comfortable with the process than you may not need to specifically bring in an agent after the fact but find someone you are comfortable with early in the process.
FREQUENTLY ASKED QUESTIONS ABOUT BUYER AGENCY
Q - Do I need a buyer's agent in order to purchase of a home or property? Absolutely not...if you are comfortable with a purchase or have has previous experience you certainly don't need a buyers agent.
Q - What is the difference between a "traditional" agent and a buyer's agent? The difference is in the buyer being a customer or a client. The 'traditional' agent works with you as a customer. When you are a customer, you are without representation, much like buying a boat, car, or when shopping in general. The agent or salesperson assisting you is employed by and works for the seller and is obligated to get the highest price and best terms for the seller. This agent or subagent should be honest and disclose all material facts about the property, but must work in the sellers best interest at all times. When you become a buyer client, you are fully represented. You actually hire an agent to professionally advise and represent you. Your agent will then work in your best interest to gain the best price and terms for you- using proven techniques to negotiate the lowest price possible. Only a Buyers Agent can legally negotiate on your behalf.
Q - Will I save money using a Buyer's Agent? In some cases, yes you may save money using a buyer's agent. For example if you are uncomfortable negotiating it may be advised to hire a buyer's agent. If the transaction is complex, it certainly would be beneficial to hire a buyer's agent. Generally you will not save money nor will it cost you more to use a buyer's agent. In most cases, this is a free service which requires you to enter some type of Buyers Agency Agreement. Many people simply choose to use one for piece of mind.
Q - I am working with the listing agent, is that agent a Buyer's Agent? Generally, unless you have entered into a Buyer's Agency Agreement with that agent, no that agent represents the seller. Just be aware not to disclose any personal information to that agent that you wouldn't want the Seller to be aware of (in negotiating for instance). All agents whether representing the seller or buyer must be fair and honest with you but are not required to disclose certain information such as the Seller's motives for selling. Each Agents responsibility is spelled out in the Agency disclosure form.
Q - If I am comfortable with the listing agent, should I hire a Buyer's agent? No, not necessarily. As long as you are aware of the fiduciary responsibility of the agent (whether it is to you or the seller) you can use who ever you are most comfortable with.
Q - Are all Buyers Agents the same? Absolutely not... like in any profession, there are those who specialize in the field and those who do not. Also there are certain Realtors who have specific training in Buyer's Agency for example the ABR designation.
Q - When I walk into a real estate brokerage and ask for help, are they working for me?
Generally...No. Numerous consumer surveys have indicated that buyers and sellers of real estate have been confused as to who represents whom in the transaction. Most Buyers mistakenly believe that the real estate agent who is "showing" them houses are working for them. But in fact, unless you actually hire an agent, in writing, to represent you as your Buyers Agent, ALL other agents work for the SELLER.
As a Buyers Agent I can assist you with all your real estate needs so feel free to contact me anytime at 231-218-5199.
ActiveRain Corp. is not responsible for the accuracy of the site's content (which is written by members of the ActiveRain Real Estate Network) and does not endorse the views of the real estate agents, mortgage brokers, and others listed here.
Powered by the ActiveRain Real Estate Network
© 2009 ActiveRain Corp. All Rights Reserved