About Saint Louis' Central West End

Looking to sell a condominium or townhome for sale in the Gaslight Square neighborhood of the Central West End?

PREA Signature Realty just LISTED and SOLD this townhome at 4127 Westminster Place in the Gaslight Square neighborhood of the Central West End in 72 hours for 99% of the list price. So, how did it sell so fast? It was a combination of an aggressive pricing strategy, use of video and social networks to market the property, and use of our database to get the word out.

PRICING STRATEGY: To start the process, we searched the MLS for active listings, pending sales, closed sales and expired listings. We used the closed sales as a guide to the price range. We then used the other active listings to position our sale in the range. Contrary to poplular practice, we didn't simply let the seller set an optimistic price on the hope and belief that someone would fall in love with the property and make an offer. We positioned the price of the listing $4,000 and $13,000 respectively under other properties listed for sale in the same development. Here are some of the facts and figures:

COMPARISON	AVG. SQ. FT.	DOM	AVG. SALE PRICE	AVG. PRICE / SQ.FT.
CONDO SALES-12 MOS. HISTORY-1/4 Mile Radius	1241	159	$179,382	$144
WESTMINSTER TOWNHOMES - 12 MOS. HISTORY	1472	363	$178,000	$121
WESTMINSTER TOWNHOMES - AVAILABLE	1254	52	$189,000	$151
4127 Westminster	1216	3	$179,000	$148

Now, there are two important things to notice here. Pricing the property results in a quick sale - this property sold after 3 days on market. Similarly, it garnered immediate interest from multiple parties based on the value proposition created by pricing the property below the other 2 active listings in the neighborhood. The interest garnered resulted in a substantially shorter number of days on market and a sales price that was above average both in terms of the neighborhood and the specific development.

HARNESSING THE POWER OF THE INTERNET AND SOCIAL NETWORKS: Now, others may disagree. However, we have found that the internet, social networks and e-Blasts get the word out quickly about properties we have listed for sale. So, in this case, we moved quickly to get information about the listing out to the public, prior customers, prospects and members of our sphere of influence. Here is the timeline:

• Listing Agreement was signed on September 21, 2009 at 6 p.m.
• Video presentation was prepared and uploaded to YouTube.com on September 21, 2009 at 10 p.m. and sent out via Twitter, Facebook, LinkedIn and 40 other social networks.
• Blog post was uploaded to ActiveRain.com on September 22, 2009, at 12:30 a.m. and sent out via Twitter, Facebook and LinkedIn.
• E-mail was sent to database of 1700 prospects on September 22, 2009, at 1:00 a.m.
• Property was entered into MLS on September 22, 2009, at 2 a.m.
• Tweetlister posted property on Twitter.com on September 22, 2009 at 4 a.m.

In less than 12 hours, we already had 4 showings scheduled for the property. However, it is interesting where the listing was actually viewed.

• MLS: 8 Public Views / 39 Agent Views
• Point2Agent: 87 Public Views
• Company Website: 25 Views
• Craigslist: Unknown Views
• Backpage: Unknown Views
• YouTube: 49 Views
• ActiveRain: 85 Views
• Twitter: 42 Views
• Tweetlister: 25 Views
• Facebook: 11 Views
• LinkedIn: 42 Views
• E-Blast: 62 Views
• Hot Sheet E-Blast: 43 Views

Putting it in another perspective, here is a source of views by type of medium:

• Websites - 159 Views
• Social Networks - 127 Views
• E-Mails - 105 Views

So, in this case, I can't say the blogging and social networks are the best tools for selling homes. However, I can say that this listing had good and immediate exposure to the public based on the use of our blogs and social networks. 3 of the first 4 showings were generated through Twitter, ActiveRain, and our YouTube channel. Only 1 of the 4 showings was from the MLS. Interestingly, the purchasers first viewed the property on ActiveRain and YouTube before it even appeared in their private MLS portal search.

MESSAGE TO THOSE AGENTS SKEPTICAL OF BLOGGING AND SOCIAL NETWORKS

Now, I am not going to say that blogs and social networks sell homes. Without a good marketing plan, an aggressive pricing strategy and a bit of hardwork, I doubt that a home will sell quickly or at a premium price with or without the use of blogs and social networks. However, I can say that social networking, blogging, YouTube videos and e-blasts each contributed to this sale and are additional tools to be used in marketing a home for sale. In the past year, this is the fourth sale that was driven by or at least received an assist from a post to ActiveRain that was then disseminated via Twitter, LinkedIn, Facebook and other social networking sites.

Interested in selling your townhome or condominium in St. Louis with a brokerage commited to harnessing the power of the internet and social networks to maximize the sales price for your home and minimize the days on market? Contact Ryan Shaughnessy at PREA Signature Realty at 314-971-4381.

Anna Kournikova and the St. Louis Aces

I have always enjoyed professional sporting events. Often, it is the minor leagues that provide the greatest entertainment for me. So, when World Team Tennis and the St. Louis Aces are in town, I always try to see a match or two. It isn't that I am a great fan of professional tennis. I simply enjoy the great family friendly format offered by World Team Tennis. It mixes high energy crowds, rising and fading tennis stars, and family friendly pre-game and half-time events ranging from networking events to tennis instruction to t-shirts tossed to the crowd and more. It is of course exciting competitive tennis - but more importantly it is a fan focused format. At the Dwight Davis Tennis Center in Forest Park, you will see some of the same stars that regularly make appearances at the French Open, Wimbledon and more. But, the crowd is younger and fans are encouraged to cheer and enjoy a cocktail party atmosphere during the matches.

The 2009 Advanta WTT Pro League season ran from July 2-26 in 10 U.S. markets. The lineup of tennis stars playing WTT this season included: Andre Agassi, Venus Williams, Serena Williams, Martina Navratilova, John McEnroe, Kim Clijsters, Maria Sharapova, Michael Chang, and Bob and Mike Bryan. This year's St. Louis Aces again featured Anna Kournikova as the best known tennis player on the team. Although Anna Kournikova was sidelined this season due to an injury, she still made the tour and was again a fan favorite for the St. Louis Aces. Being a fair weather tennis fan, I liked to see an injured athlete honor commitments with children's tennis clinics, media events, and photo opportunities with young fans. Here are some video clips from her visit to St. Louis from www.kournikova.com, the official website of Anna Kournikova:

• Introducing Anna Kournikova and the St Louis Aces
• Media Conference with Anna Kournikova in St. Louis
• Kids Clinic held by Anna Kournikova and the St Louis Aces

So, what did Anna Kournikova think about her visit to St. Louis? Here are her comments about St. Louis from her blog:

My last stop was on to St. Louis. This time I had a chance to spend a little more time in the city... I also had a chance to walk around the city a little and check out some of the area. I really enjoyed being able to get out as I usually don't get the chance to see much of the cities because I am only there for a short period of time. St. Louisis such a great place and has some of the best fans; they really come out to support their teams. There was so much happening around town with the MLB All-Star game but the stands were still packed and full of energy.

It is really a great comment to hear because St. Louis has alot to offer including great walkable neighborhoods such as Lafayette Square, Soulard, Central West End, the Hill, and more as well as a first-class park like Forest Park which includes the Dwight Davis Tennis Center, home to the St. Louis Aces.

For more information on the St. Louis Aces and the Dwight Davis Tennis Center, visit:

• St. Louis Aces
• Dwight Davis Tennis Center

Next year, you could be walking to the Dwight Davis Tennis Center to see Anna Kournikova and the St. Louis Aces' matches.

Interested in living in the walkable neighborhoods near Forest Park such as the Central West End, Forest Park Southeast, DeBaliviere, Dogtown, The Hill or the other historic neighborhoods just a Metro stop away from Forest Park? Contact Ryan Shaughnessy at PREA Signature Realty at 314-971-4381 or visit our website at www.PREASignatureRealty.com.

ST. LOUIS ART FAIRS

Art Fairs in St. Louis combine some of my favorite activities - shopping (or in my case browsing), dining (usually al fresco), and live music.

This past weekend was no exception. The Central West End neighborhood hosted the 15th Annual Art Fair and Taste of the Central West End. The event can best be described as a food, art and music extravaganza featuring samplings from restaurants, live musical entertainment, a wine garden, children's pavilion and artists' displays in the chic Central West End neighborhood.

Even if you missed out, a weekend spent in the Central West End is worth the trip. For more information on the Central West End, visit the Central West End Association's website.

OTHER UPCOMING JURIED ART FAIRS

St. Louis Galleria Art Fair

Date: 6/20/2009 - 6/21/2009
Location: St. Louis Galleria
Time: 10:00 a.m. - 5:00 p.m.
Cost: Free
For more information call: (314) 863-5500
Website: www.artfestival.com

A juried fine art show bringing together a diverse mix of the nation's most talented artists from around the country. All of the artists artwork is original and handmade in America. The artistic media represented include paintings, sculptures, photos, glass, wood, jewelry, collage and ceramics.

16th Annual Saint Louis Art Fair

Date: 9/11/2009 - 9/13/2009
Location: Downtown Clayton, Missouri
Time: 5:00 p.m. - 10:00 p.m. (11); 10:00 a.m. - 10:00 p.m. (12); 11:00 a.m. - 4:00 p.m. (13)
Cost: Free
For more information call: (314) 863-0278
Website: www.saintlouisartfair.com

Named the number one fine art fair in the U.S. by the Art Fair Source Book and the Harris List. Visual artists from across the nation exhibit an unprecedented selection of the highest quality, original works of art. Three stages of entertainment, educational hands-on activities for children, culinary treats from St. Louis' finest restaurants and much more.

17th Annual Historic Shaw Art Fair

Date: 10/3/2009 - 10/4/2009
Location:Shaw neighborhood, between Kingshighway Boulevard and Grand Avenue
Time: 9:00 a.m. - 5:00 p.m. (3); 10:00 a.m. - 5:00 p.m. (4)
Cost: $5.00; children 14 and under are free when accompanied by an adult
Website: www.shawartfair.com

Quality artists from around the country who work in a large variety of media and styles will be displayed on the grassy parkway of the 4100 and 4200 blocks of Flora Place.

Descriptions of the upcoming art fairs are from the St. Louis Convention and Visitors Commission website. To search for other events in St. Louis, click on Explore St. Louis.

Interested in urban living? Art fairs, street festivals and house tours offer a great introduction to the St. Louis' finest neighborhoods by allowing you to walk and explore the neighborhoods.

For more information on purchasing a home in the historic neighborhoods of the City of St. Louis, contact Ryan Shaughnessy at PREA Signature Realty at 314-971-4381 or send an e-mail to Ryan@PREASignatureRealty.com. Or, explore city neighborhoods online by click on: Sold on City Living.