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This video says it ALL…about how our clients feel about us and what they value about our services. I cannot tell you how strongly this speaks to me. I am fortunate to have a business made up of about 99% referral business and I have yet to have a former client or friend (many of whom are one and the same) ask me if I would like a “lead.” They call and ask me if I can help a friend, family member or co-worker of theirs with a real estate question or purchase. The answer is always YES!
Sometimes the transaction is easy – peezy and sometimes it is slow and requires hard, hard work (not because of the client but just because real estate can be that way.) Sometimes it’s a telephone conversation that results in nothing more than a heartfelt “thank you!” Other times it becomes a long, mutually beneficial relationship.
No matter what the result of the interaction, I always know I have helped my client or friend look good by sharing my knowledge at their recommendation. And THAT, my friends, is worth my time and is how I built my business.
* Thanks to Jeff Castner for posting the link to 1000Watt Consulting that got me to this video. I've seen their stuff before but managed to miss this one and am happy to find it now. I'm choosing not to reblog because I wanted to focus on something different than Jeff chose to focus on in his post. Needless to say, the video can speak to us on many levels!
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SarahGray Lamm is a licensed, full time, residential Broker in the Triangle of North Carolina. She specializes in serving the real estate needs of home owners and home buyers in Chapel Hill, Carrboro, SW Durham and Northern Chatham County. With over 60,000 hours of experience in North Carolina real estate, SarahGray is proudly associated with Allen Tate Realtors, the Carolinas largest independent real estate company. With exceptional relationships all over the Carolinas, SarahGray is able to connect you with other professionals in all areas who will make your home buying or selling experience the best you have ever had!
Use of any content from the Agent Outlier Blog without permission of the owner is a violation of federal copyright laws.
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They are BORED with us! Can you imagine! The US housing market is the acknowledged solution to the ENTIRE world’s economic crisis and they are BORED with us! How do I know this, you ask? They bought GM today. Or, more correctly WE bought GM today.

Now, I am not here to talk about whether this is right or wrong. Franky, I don’t know and I don’t care. All my energy goes to caring about one thing and one thing only…REAL ESTATE. Now I know that seems irresponsible to some of you but I’m only one person. I have friends, family and clients that I care about and for whom I MUST protect my time and my energy.
I voted, like I HOPE everyone else did, and my expectation is that those who won election will do what we HIRED them to do and make the right decisions for our country. As for me, I can only do what I am good at and that is REAL ESTATE.
Now before you say I am abdicating my responsibilities as an American or just being naive, let me promise you that I do pay attention to current events and politics. I know what they are doing and from my distant, spectator seat I am disgusted. I want “THEM” to make decisions that will move us forward and, frankly, put my Sep IRA back on track. Being a realist I am fully aware that this is the problem many of us have and the only answer right now is for me to work hard, really hard, to rebuild my retirement. And, don’t get me wrong, I am grateful for A LOT!
So what does GM have to do with this? Everything. The government has moved on…moved on to the next problem on the laundry list of our shared issues. We have gotten all the help we can expect from the government where housing is concerned. They are done with us. They gave us an $8000 tax credit to get first timers (or something like them) into the market. They have held interests rates down artificially for quite awhile …why… because a healthy housing market is fueled from the bottom up. If new folks aren’t coming into the market, nobody can sell to buy up, right?
So what happened last week when it was OBVIOUS that GM would go bankrupt and we would buy them? Hello. Interest rates went up. There is only so much money to spread around and we’ve had our chance. There is no more. Interest rates are going up and we need to work with what we have. I’m cool with that. Really. The great majority of my career has been when interest rates were over 9%...sometimes really over 9%. We have gone from a home affordability index that allowed 50% of folks to get into the housing market to an affordability index that allows 75% of folks to get into the housing market. How bad can that be?
So now, it’s all about me… me helping sellers to understand how they can succeed in this market and me, helping buyers to understand how to profit in this market. It’s pretty simple. Sellers have to PRICE right and Buyers have to understand the COST of buying. What else is there? I mean now that GM is my latest purchase, what else can I do?
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My little sister called me the other day and in an excited voice declared, “I think I might need to look at houses…It’s a GREAT time to buy a house right now, you know!”
After the pregnant pause ensued (the one where my condescending big sister brain struggled with my professional Realtor brain) I finally said, “No? Really? What makes you think that?” (You can tell which brain won out.)
“Well. I have a friend who just got a fantastic deal on a house and I think it might be time for me to think about looking!”
Ok, so which part of what I have been saying for months now did she miss? Apparently, the same part that ALOT of buyers are missing…that would be the part that sounds just like Charlie Brown’s teacher talking whenever somebody you aren’t listening to tells you something: Wah, wah, wah, wah…
It’s been on TV; it’s been on the radio; it’s been in print and on the web…where hasn’t it been if you’re a professional Realtor and tuned in to everything real estate ever since they first uttered the words U.S. HOUSING CRISIS!
But here’s the thing… if you are just another economic-shell shocked human being wondering what happened while you were busy enjoying the last twenty years of your life, it may well BE the first time you are realizing it! After all, we all know sellers who still don’t seem to understand that a buyer’s market means that they, too, will not be seeing the profit from the sale of their home that their neighbors saw last year. What in the world makes us think those same folks are out there telling their friends and relatives that they just heard it’s a great time to buy a house!
Its human nature to think that, as long as your world doesn’t seem to be terribly different, then all those problems THE MEDIA is describing must be happening to other people! After all, if you hadn’t really saved that much for retirement, you might not notice that 401Ks everywhere have become 201Ks. If you’re just getting started thinking about long term career goals, job loss statistics are probably lost on you. And if your friends and family don’t have to sell their houses any time soon, you may not have heard that the prices sellers are getting for their homes are easily 10 to 20 to (gulp) 50% less (depending on where you are) than last year’s sellers got for their homes. Just as this past presidential election cycle was the longest in recorded history, so too, it seems to many of us, is the recovery from the housing crisis. But if you don’t vote…or don’t want to buy a house…who cares? It’s only a Buyer’s market if you actually BUY!
Let’s face it, those of us in the business are fully aware that we are in the army now…if we, as professional Realtors, can get some of this housing inventory sold, we will have begun to win the battle that will lead to winning the war! And if we can win the war to get the housing market back on track, we will win the war to get the whole U.S. economy back on track! We are the key! (How’s that for a pep talk?!)
So what do Realtors have to do to get buyers to see that this is serious business? The government is anteing up $8000 in tax credit to get some of you moving. In fact FHA is getting ready to let you use that $8000 as part of your down payment…without having to wait until after closing! Combine that with unbelievable, never before seen, never again to be seen in this lifetime, interest rates (which, by the way, are just as fantastic for those of you who don’t qualify for the tax credit) and you guys should be fighting to get on my schedule to look at homes! I mean full on, no holds barred, hair pulling,fighting!
Oh, I know you’ve called me and we’re trying to get together...but, what with your vacation and all…how ‘bout next month? I even know a lot of you are working with other agents because you’re looking at my listings and you’re even having your agents call me to see if anybody else is looking at the house you like. But what’s up with having your agent write up a preliminary offer, spend days verbally sparring with me and my seller before reaching a tentative agreement, and then I don’t see another thing in writing from you for two weeks?
Buying a home is not a spectator sport! It is a major and serious step toward achieving the American Dream. You’ve heard of that haven’t you? That’s when you get a pretty little piece of dirt with a cozy little roof over your head to come home to after a hard day at work! A place to call your very own and nobody (well except for the HOA, and, of course, your Realtor when it's time to sell) can tell you what to do there! It's a place where you can paint the walls any color you want, invite friends over whenever you feel like it or get a puppy!
Give us poor Realtors a break… we've done all the work already, helping our sellers see that they need to provide you with a home in really great condition and at a really great price (no they aren't happy about that last one but THEY trust us.) How can you go wrong?
So, little brothers and sisters, I'm here for you! I promise to show you opportunities you won't believe are available! I promise to walk you through the process every step of the way and answer ALL your questions and teach you really COOL stuff about home ownership! I'm telling you there is a SALE, a REALLY BIG SALE on real estate right now and you shouldn't miss it!
I mean seriously, when it’s all said and done, when did your big sister ever really steer you wrong? Don’t answer that….
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When it comes to today’s challenging home purchase market, the objective for those of us who take pride in providing the best representation to buyers and sellers is to find common ground that is win-win for both. Buyers want the deal of a lifetime and Sellers want to get as much equity out of their home as possible so they can move forward and become Buyers!

I’m thrilled that Allen Tate Company, has taken the lead in offering two new programs for Carolina sellers to help make their homes attractive to more buyers!
Announced today, Allen Tate Sellers can offer two new, optional programs, Rate Relief and Job Loss Protection, to Buyers in order to tip the balance toward making an offer on their Allen Tate listing!
What a great way to get more potential buyers through your Allen Tate listed home and increase the odds of finding a qualified buyer for your beautiful home! For more information on these programs and how they compliment ‘my magic marketing bag of tricks to get your home sold’, contact me!
919-819-8199
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I'm about to share a link with you, my Twitter challenged friends, that just might change the way you talk about Twitter. Yes, it's pretty funny to say stuff like "If you use Twitter does that make you a twit?" Ha ha, we've never heard that before...it actually makes you a tweep but you don't really care , do you?
Actually in sharing this link I will also be sharing another resource which I have used for several years to keep me up on happenings/tips/tricks in technology, social media and life in general. If you've never heard of Lifehacker.com you are missing a great resource for finding out about stuff you didn't know you needed to know about! I find cool links to cool stuff to post on my FB page here too. But I'll leave you to check out the rest of that site on your own...I have it on an RSS feed to my Reader so I am totally "on top" of really cool stuff...but I digress. I think you're clear on the "coolness" factor by now.
Today Lifehacker features this link:
To quote Adam Pash, the author of this post, "Discounting Twitter altogether because you think it's ridiculous that people tweet about what they had for breakfast is like claiming that email is useless because of forward chains. It's a mistake, and you'd be missing out on a great tool if you let that put you off Twitter completely."
That said, I expect you will be a tad bit more respectful of Twitter users now. Before any of you comment that you don't se my 'Follow ME on Twitter' link, let me say that I have been using Twitter for several years now and the value I find in it is something I have not decided to incorporate into my "marketing strategy" as of yet.
The difficulty many of you are having is trying to figure out how to monetize Twitter. I get that. Some things only reveal their value in the long run. Right now the value in Twitter for me is following insiders around venues I could NEVER gain access to...like private news conferences or eaves dropping (with permission) on guests just before they appear on a talk show I enjoy. I talk to my neighbors about birds that are showing up during their migrations that we don't get to see here too often. I keep up with friends who travel alot and like to tweet that they are standing on the side of the River Thames watching scullers. For a split second I have a mental image of being there with them and I can smile; the pause that refreshes.
I don't really want you to tweet, for my edification, that you just listed a house in a market a gazillion miles away from mine. That is not a criticism if that's what works for you...I just won't be following. Ashton Kutcher may have reached a million viewers, much to the amazement of Larry King, but I don't want to be one of them. Nor do I want to increase the odds of being responsible for saving the life of a fellow tweep who uses Twitter as a lifeline. Hey, I'm glad it worked out and if one of my tweeps was in trouble, I'd be there. But I can only chew what I can easily bite off!
I am really enjoying all the new opportunites to learn about and engage in social media. I believe it is the change agent of the 21st century. But I do not believe that everything available to reach the public needs to prove immediately how it can make me money. Sometimes I just like knowing a Kestral is passing through.
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