In order to be 'Aggressive' The seller has to be as committed as the Listing Realtor. How committed to breakfast is the chicken versus the Pig??? This is no market for chickens!!!
Aggressive marketing is pricing 5% ahead of the market and taking multiple offers!!! Keeping the price the same and expecting the Realtor to pay for more media only confirms with more people that the seller is the highest bidder on their own home!!
Feedback is crucial no matter how frank, this has to be passed to the seller asap. 'Let's wait and see' is not an aggressive marketing tactic. Virtual tours are virtual showings. If you home has not more than 10 showings or an offer in a 2 week period you market price is not aggressive enough.
It is better for a seller to have contract offers they can turn down or counter than no offers at all. Throwing money at a bad price is not aggressive!!
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This should be posted in all schools and work places |
Short-Sale Program Will Pay Homeowners to Sell at a Loss - NYTimes.com www.nytimes.com The Obama administration will offer homeowners $1,500 to sell for less than the mortgage balance.
For those of you who have experienced, first hand, the painful process of a short sale, you'll be happy to know, starting April 5th 2010, this process will be streamlined. How does that effect you?
If you're considering doing a short sale, you may want to review your qualifications. This new directive will provide incentive for banks and investors to work with you on the short sale. If you qualify for this streamlined program, you will be forgiven of the deficiency, guaranteed. The paperwork involved in the eligibility, the actually applications for the short sale, will no longer be completely and utterly, ridiculously exhausting. Borrowers will be eligible for a $1500 relocation incentive to cover moving costs for the seller. I guess they figure, if you're in short sale, you have no money. How can you move if you have no money? The property will be evaluated and given a pre-approval price prior to going on the market. THIS IS HUGE!
One of the main issues with short sales is the time it takes to get them approved by a bank. On average, a particular short sale, will go through three buyers before someone will wait around long enough to get the bank to agree to the short sale. Currently, it can take nine months for this approval. Imagine if you are the borrower and you have a particular interest rate you're locked into, a tax credit deadline you're trying to meet, and life plans you're trying to fulfill. You're ready to move into your new home and the bank is taking so long that your life is on hold for nine months! Imagine if you're a homeowner and this is being reported to the credit bureau. With a 30 day, 60 day, 90 day late; the longer, the more detrimental it is to your credit. What happens when you are 270 days late because you cannot get short sale approval - the bank is taking too long? That currently is a gray area. By the way, this law also outlines how the short sale is to be reported on your credit. This new process will give approval up-front so there will be no waiting time. What a win-win this will be for sellers, buyers, and neighbors alike. Moving this inventory much quicker will help to stabilize prices.
There are so many details, I cannot possibly put them all in an email form. Contact Me today 770-949-9494 770-949-9494 or visit https://www.hmpadmin.com/portal/docs/hamp_servicer/sd0909.pdf for more information."
Market Comment - Week of March 1st, 2010
Mortgage bond prices rebounded last week pushing mortgage interest rates lower. The majority of the data came in bond friendly. Weaker than expected consumer confidence data Tuesday helped mortgage interest rates improve. The Treasury auctions showed decent foreign demand. The gross domestic product price deflator component showed a smaller price increase than expected while the consumer spending component also came in weaker than expected. Existing home sales fell a surprising 7.1%, considerably weaker than the expected 1% increase. Rates fell about 3/4 of a discount point for the week.
The employment report Friday morning will take center stage this week. Until then, look for the PCE inflation data to set the tone for the beginning of the week and the ADP employment report to set the tone for the mid portion of the week.
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Economic Factors |
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Economic Indicator |
Release Date Time |
Consensus Estimate |
Analysis |
|
Personal Income and Outlays |
Monday, March 1, 2010 |
Income up 0.4%, Outlays up 0.4% |
Important. A measure of consumers' ability to spend. Weakness may lead to lower mortgage rates. |
|
PCE Price Index |
Monday, March 1, 2010 |
Up 0.1% |
Important. An indication of inflationary pressures. Decreases may lead to lower rates. |
|
Construction Spending |
Monday, March 1, 2010 |
Down 0.6% |
Low importance. An indication of economic strength. A significant decrease may lead to lower rates. |
|
ISM Index |
Monday, March 1, 2010 |
58.0 |
Important. A measure of manufacturer sentiment. A large decline may lead to lower mortgage rates. |
|
ADP Employment |
Wednesday, March 3, 2010 |
-15k |
Important. An indication of employment. Weakness may bring lower rates. |
|
Fed "Beige Book" |
Wednesday, March 3, 2010 |
None |
Important. This Fed report details current economic conditions across the US. Signs of weakness may lead to lower rates. |
|
Revised Q4 Productivity |
Thursday, March 4, 2010 |
Up 6.2% |
Important. A measure of output per hour. Improvement may lead to lower mortgage rates. |
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Employment |
Friday, March 5, 2010 |
Unemp. @ 9.8%, Payrolls -25k |
Very important. An increase in unemployment or a large decrease in payrolls may bring lower rates. |
Fundamental Week
The abundance of fundamental data this week provides a good opportunity for mortgages to improve. If the data shows weakness in the economy with little or no inflationary pressures then it is possible for mortgage bonds to rally resulting in mortgage interest rate decreases. However, if the data shows that the economy is rebounding or any significant signs of inflation, mortgage bonds may fall pushing mortgage interest rates higher.
Mortgage interest rates remain favorable. Now is a great time to avoid the uncertainty surrounding continued market volatility.
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I lead a Mega Team of agents composed of Dana Renton (West GA Buyers Specialist), Angel Mallard (Smyrna,Vinings, Sandy Springs & Buckhead), Paul Washington ( East Cobb) We continue to beat the market for both our sellers and buyers. 'We sell more because we do more.'Staying ahead of the market shift and employing the latest technology & systems, guarantees the best sevice for our clients.
Our full-service, full-time and fully-committed team serves our clients with upmost respect and loyalty. Everyone gets the same quality service! We practice outstanding customer service and employ the latest technology. Since our Team's inception, we have realized unmitigated growth in a market that sees many agents, out of frustration, handing their licenses back to the Real Estate Commission. We now represent some of the largest Banks Builders and auction Companies in the State, as well as serving individual homes owners. We are beating the average list price to sales price and days on market constantly. We would be remiss in our efforts without the support and training Keller Williams Realty has provided, the superlative talent our agents continuously contribute, and the Team's undying desire to be the best!
Paul specializes in understanding the market and real estate trends of West Atlanta and Georgia. With 12 Years in the metro area as a builder for John Wieland Homes and Sales Consultant for David Weekley Homes, along with Our Team is a Win - Win for any client we serve. Paul has already been identified as a Mega agent to watch and is already teaching for top producing agents in the Atlanta Metro area, as well as consulting for top builders local, regional and National Banks and Investment Groups.
As an experienced builder who concentrates it's building operations in Cobb, Douglas and Paulding Counties, we are excited to partner with the best sales and marketing real estate team on the west side of Atlanta. Team Renton from Keller Williams Atlanta West office brings a new vitality and excitement to Leland Homes, Atlanta's Best boutique builder. Already successful together in representing banks on their REO portfolios, we look for even more great things in the future as the market recovers."
Mark. O. Gibbs President Leland Homes & Neighborhoods Last year I accepted a new job in Houston, TX and needed to sell my home as quickly as possible. I hired a local real estate company that had a "non-traditional" approach to selling homes that came with a lot of guarantees if they did not perform. I had to sign a long-term contract and agree to reduce the price of the home every few weeks if it didn't sell. Long story short, it was a nightmare and after 6 months, I still owned the home and needed to get to Houston. That is when I met "English Paul". It took only a few minutes of conversation to know that this man knew what he was doing. He and his team were very responsive to our every need and implemented a marketing plan that worked. No tricks, no gimmicks, just solid marketing. Less than 60 days later, we had moved into our new home in Houston and received a very good price for the home that we sold. Moving to a new part of the country is really tough, but the Keller Williams network made this easy as well. We didn't just take our chances on getting a good agent in Houston. Paul researched the area and personally called KW in Houston to make sure that we had the best agent in the office. In a world that treats "service" like a 4 letter word, it is nice to find a company that still believes in taking care of their customer, but it is even nicer to see someone do what they are paid to do; sell your home. I would recommend Team Renton to anyone in this tough real estate market. Roger Ballenger, Houston Texas
"My house was on the market with a Realtor for over a year with no success. Paul & Dana listed my house and I had more activity in 3 weeks than it had in the previous year. Their professionalism and work ethic was wonderful, they were not only my real estate professionals but they also became good friends.
They worked just as hard to find me a new construction home that had the same floor plan as a 18 year old re-sale. With their negotiating skills I now have a brand new home for the same price. I have already recommended their Team to family and friends and will continue to do so.
Karen Eubanks
Douglasville
"We tried for 6 months to sell our home ourselves but no luck. We then listed withe a Real Estate comapny for another 6 months. We had only one interested buyer whonever showed up and no showings. We then listed with Paul & Dana in 24 days we had a full price offer. We were very impressed with the work they put into their marketing. It was also nice to have ateam of professionals working for us to provide us just what we needed. They also did a great job finding us our next home in a short period of time. GREAT JOB!! Paul & Dana, we will definately come to you in the future and We have and will contiue to recommend you to everyone we know.
Patsy & Perry Green
Douglasville Homeowners
"The Renton Team worked out fantastically for me. The moment Paul placed the sign in the yard, people were showing interest! I had 3 people interested and a firm buyer within the first week! They made the process easy keeping me informed every step of the way. I trust Team Renton and I am currently working with them to buy some land. I now have a real estate agent for life! Thank you Paul and Dana."
Andrea Phillips
Douglasville
"I tried to market my home in Chapel Hills subdivision for nine months. I listed with Paul and Dana, and within 23 days they presented a full price offer! I have now closed and look forward to working with Paul and Dana again."
Steven Gessner
Home Owner
"The Renton team made my first experience selling a house painless. They were available whenever I needed them. They did an outstanding job detailing the best features of my house for a fast sell."
"I will definately use Team Renton in the future when I purchase my next property!"
Heather Skelton
"So often you hear that buying a home can be a cumbersome process. As I reflect back on my home buyer experience, I can only have fond moments. This experience could not have taken place if I had not had Paul Renton as my realtor. Paul was a breath of fresh air."
David Cox
Home Owner
"We highly recommend Paul and Dana Renton of Keller Williams Realty for any of your real estate needs. They have helped us over the last couple of years with the purchase and selling of our real estate. The Renton's are people that really care. Thanks from our family to yours."
Wayne, Ginger, and Carrie Wilson
Douglasville; Home owners
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