OK, we all know the economy is less than stellar. However, we all still need to get on with our business! So we've partnered up with teaching extroidanair, Matt Rains, to bring you tons of information that will help you thrive in your business. Check out courses Video 101 and 102 and Blogging 101 and 102.
LEARN HOW TO:
-INCREASE YOUR SEO RESULTS THROUGH BLOGGING AND VIDEO
-SHOOT EDIT AND POST VIDEO
-CREATE CUSTOM GRAPHICS FOR VIDEO
-EMBED TOOLS FOR MAPS AND VIDEO
-TO BECOME THE MARKET LEADER WITH TECHNOLOGY
-WRITE YOUR BEST BLOG
-GET YOUR BLOGS AND VIDEO SEEN ABOVE ALL OTHERS
-MUCH, MUCH MORE!!!
WHEN:
March 18th and 19th
Blogging 101 and 102: March 18th beginning at 9AM
Video 101 and 102: March 19th beginning at 9AM
WHERE:
Columbia County Performing Arts Center
7022 Evans Town Center Blvd.
Evans, GA 30809
COST:
Only $30 per course
GEORGIA REALTORS RECEIVE 3 CE CREDITS PER COURSE!!!!!!
VIDEO 101
Did you know 80-percent of consumers go to the web before they ever pick up the phone to make a purchase? This fact includes home sales. Are you giving consumers what they are demanding...relevant content in an entertaining way? If not, don’t miss out on Video 101!
This course will give a comprehensive understanding of how video can be successfully used in your real estate career. Agents and brokers will get a better understanding of video and how they can implement the medium to not only showcase themselves as the market leader but also propel their level of professionalism in the market place.
Agents will learn the basics of video, creative ways to use video, how/where/when to use it, the best places to post on the web, the basics of a simple edit and the do’s and don’ts of shooting including lighting and audio. Plus...find out how to look, sound and feel your best in front of the camera as well as the basics of scriptwriting.
This hands on course is taught by broadcasting and production professionals with more than 35 years combined experience.
VIDEO 102
A few video facts:
• 135 million people logged on to watch online videos in November of 2008.
• Online viewers accounted for 20-percent of total viewership in 2008. That means 20-percent of the population went to the web for content instead of TV!
Do you have online video?
If not, Video Training 102 will teach you what you need to know to produce your own professional, quality video. As a real estate agent, your image is crucial...make sure your video is as professional as you are.
Learn editing and shooting techniques such as simple effects and camera skills that will have your video standing out from the crowd. Learn how to construct and voiceover an engaging script that will compliment the quality of your video. We’ll also teach you how to create a custom graphics package to place inside of your video to continue branding your image and business.
Leverage yourself with the power of video marketing. Everyone knows that video is the way to go for real estate in 2009. Are you ready?
This hands on course is taught by broadcasting and production professionals with more than 35 years combined experience.
I was recently interviewed by Real Law Central...a website that focuses on the legal issues facing real estate agents. Because they are a subscription based site I was only allowed to post an excerpt from the article. I felt the following information was the most pertinent. Real estate broker, Brain Copeland of Nashville was the other featured interview in the story. Issue Date: RealLawCentral.com - Feb. 16, 2009, Posted On: 2/5/2009 Many real estate brokers and agents don’t use video home tours as part of their marketing plans, but as millions of people view sites like YouTube each day and more prospective buyers begin their home searches online, some industry experts wonder what’s holding agents back. Here, we examine the ways others have found innovative ways to utilize video and turn the technology into leads and sales. Tara Jones, co-owner of Reel Productions TV in the metro-Atlanta area, understands that technology can be intimidating. A former reporter for WSB-TV in Atlanta, Jones and her business partner TJ Hedges provide video production services for real estate professionals. Jones said real estate agents and brokers already have to be jacks-of-all-trades for their customers. For those who don’t have the time and expense to devote to creating and marketing video tours, companies like Jones’s take the reins. Other real estate professionals, though, have tackled the job themselves. Assume nothing, get permission The biggest offenders of video tour production are those who use music that they are not permitted to use. Copeland warned that agents shouldn’t assume no one will notice they’ve used a song without proper permission. “The biggest mistakes that agents make are, they say, ‘I’m going to put the song “Our House” in the background.’ That’s the biggest mistake you can make, because you are breaking the law. So while you may have this great idea to use it, you’ll have to go on the side on non-creativity in those cases,” Copeland said. Using songs that are copyright protected without permission is a violation of the law, and the federal government won’t simply look the other way if it finds a violation, even if the agent pleads ignorance. Jones said her business partner, Hedges, once worked with a mass duplication company that was retained to produce 100 copies of a DVD which happened to include songs for which the DVD producer had not obtained permission to use. “The FTC came in and asked if they had a license for the songs that were on there. Once they got done slapping the fines on, the company got a $7 million bill,” Jones said. “They went bankrupt and lost the whole business, and they weren’t even the ones producing the DVD, they were just duplicating it. So it really has this unbelievable trickle-down effect.” Avoiding steep fines is simple: go to a site with royalty-free music like royaltyfreemusic.com or digitaljuice.com. Those sites charge a one-time fee, but it pales in comparison to the fines an agent could face for using a song without permission. Songs at many of the sites range from about $10 per song to $99 for access to an entire library of music. The songs featured on the sites won’t include the latest hit by Beyonce, but they do have genres of music like contemporary, jazz, Latin and others that “don’t sound like elevator music,” Jones said. Before shooting video of a home, Jones advised that agents first get permission from the seller — of course — and check the contract and disclosures to ensure nothing that is shot and portrayed as a “feature” of the house isn’t actually leaving with the seller. Once during a shooting of a home, Jones and Hedges noticed a beautiful set of front doors and asked the agent, “almost in jest,” whether the doors were staying with the house, certain that they would be perfect to shoot for the video. It’s a good thing she asked, Jones said. “We went and looked at the disclosure and sure enough, they were taking the front door,” Jones said. “Assume nothing. If in doubt, look at that disclosure.” When shooting a video neighborhood tour, agents should remember that public streets are fine to shoot and require no permission. Any private property, though, like a mall or a pizza parlor, will need the thumbs-up from the owner. Before posting any videos online, agents who are affiliated with a brokerage should make sure the company doesn’t have any rules or restrictions in place regarding the technology. Some larger brokerages, Jones said, are finding that inexperienced agents who post less-than-professional videos and include the company brand may be harming the brokerage more than they are helping. Even client testimonials can result in legal wrangling if not handled appropriately, Copeland advised. He provides a release to any client before shooting video of them. Although some real estate professionals may expect that since it is their own client, they “won’t care” about taking video, Copeland said that’s not a safe assumption, and agents should protect themselves, just as they would in any real estate contract. “You never know. Relationships go sour. Every single person who ever gets on a camera with me has to sign a release,” Copeland said.
Industry News
Technology and legality: Direct sales your way with video
For the full story, please visit www.reallawcentral.com
We're at it again!
Come join us, Active Rainers, as we host another video training class this Monday, February 9th in Duluth, GA from 9:30AM-12:30PM. It is an interactive, video training seminar for real estate agents to learn the basics of shooting, editing and posting video...much like our Reel Tech TV video tutorials that began right here on Active Rain! We'll also explore different web marketing tools, how to increase your SEO results through video, how and where to upload video and much, much more!!
Georgia agents/brokers also receive 3 continuing education credits. TJ and I will be teaching the class. This is a great opportunity to get on board the video train!
Hope to see you Monday!
I had just had to share. Check out the below article from the Atlanta Journal Constitution. They highlighted, Lane Bailey, one of our clients (OK, maybe one of our favorite clients but don't tell the others!) The article really focuses on how Lane is stepping outside of 'traditional real estate' to continue his success in a changing economy and market. We all know he's a social networking king but for the next several days he's going to be the media king in the ATL :-)
Way to go, Lane!
$150 Video Home Tours Are A StealThe Entire Month of February!No, the above is not a misprint...Reel Productions.TV presents this amazing offer toMetro Atlanta Realtors!
Have a home tour shot in the month of February for only $150... that's comparable to the cost of a single one day print ad in the local paper.
What's Included:
Quality Full Motion Video
We are talking video not moving pictures with elevator music. Shots of exterior, main living area, master, kitchen dining room and any special feature areas. Package includes high energy music and custom graphics all edited and posted to the internet for your usage.
Use Your Video To...
Create Excitement About Your Listing.
Place it on your website, on other real estate related sites, send it out as an e-mail blast, as part of your e-newsletter, send it out as a DVD, loop it at an open house or WOW potential clients at a lisitng presentation.Don't Wait... Spaces are Limited!There are only 28 days in FebruaryBook Your Tours Today!Call 678-571-5728ore-mail tara@reelproductions.tv
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Real Estate Video with an Ego! We not only produce high quality video we are also dedicated to teaching real estate professionals the basics of how to create their own quality videos.
Bring Real Estate Video To Life!
Reel Productions TV is taking real estate video to a radical level. No more boring still photos fading in and out while listening to bad jazz music.
Professional videographers, expert editing and experienced on-screen talent make real estate video engaging and dynamic.
If you are looking to showcase a neighborhood, highlight your services, or take your virtual tours to a higher level, then contact us today.
Full motion video for home tours, brokers, agents, builders, developers, contractors, and real estate professionals.
Services:
Agent/Business Profiles
You know you're the best real estate agent/broker in town so why shouldn't everyone else? Let Reel Productions show future buyers and sellers what makes you successful and why they should choose you for future business. You concentrate on the world of real estate and we'll focus on the video. This is your chance to shine in front of the camera. We'll not only make you feel at ease, we'll make you look great! Business profiles are also available to distinguish your local business from the competition.
Community Showcase
We once had a real estate agent tell us they wanted to be the name people thought of in a certain neighborhood when they went to buy or sell. So he decided to call himself the specialist of that area and before long, he was! This is exactly what a community showcase can do for you. If you're looking to win business in a particular community or town, let Reel Productions profile it as part of your marketing campaign. You'll be able to show potential buyers the best part of living in that area, all while keeping sellers happy through this unique and smart way to sell real estate.
Property Highlights
In today's real estate market every "extra" you bring to the table could mean the difference between getting business or not. Here's a perfect example. If you have still pictures of a virtual tour with muzak playing in the background it's time for a change. Reel Productions can bring full motion video and professional on-screen talent to each of your listings. Our cutting edge style will make you stand out from the crowd of realtors competing for the same business. Just remember to thank us at closing!
Video Business Card
Welcome visitors to your website with a virtual hello. This creative marketing tool allows you to say exactly what you want clients to hear and invites them to do business with you. Top that off with a custom graphic including your contact information and you have an enviable, video business card!
MUCH, MUCH MORE!
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Reel Productions TV Fan Page: Reel Productions TV Group Page:
Corporate Coldwell Banker
Prudential Utah
Comcast
Online Trading Academy
South Beach Condos- Kevin Tomlinson
Bella Web Design
Soft Realty
Real Espace
Madison At Village Green
South Pointe Drive Realty
USA Garage Homes- Lane Bailey
"Tara and TJ, thanks for coming out and shooting this fantastic property."
ActiveRain Corp. is not responsible for the accuracy of the site's content (which is written by members of the ActiveRain Real Estate Network) and does not endorse the views of the real estate agents, mortgage brokers, and others listed here.
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