Michelle Finnamore

Recently I was commissioned by the Rainbow Mall to design a wall graphic memorial to the fallen Canadian soldiers who have served in United Nations Peace Keeping efforts.

It was a month in planning and execution and on Monday March 16th the dedication took place.

CFB Borden Base Commander Colonel Hamel, The Minister of Foreign Affairs Office representative Valerie Knight and veterans from the Angus and Barrie Legion along with the Army, Navy, Air Force Club were on hand to witness the solemn event. As four soldiers had been repatriated home to Canada in the previous days it was a poignant reminder that reflected the efforts of our peace keepers in Afghanistan.

The wall graphic shows a field of red poppies reaching up to a blue sky. There are 225 names of fallen soldiers written on the wall and sadly, four more to be added this past week.

Advantage Staging was proud to be part of this community event to show our support to the troops and their efforts to keep peace in the world.

Lately I have been finding that the smart Realtors are calling for a professional Home Staging consultation on every listing.

Why the change?

A few reasons.

With so much competition on the market right now, they realize that to make their listing stand out from the crowd online they need to get their clients motivated to prepare their properties for sale.

Realtors know that if they list properties not ready to show they will see their marketing expense balloon out of control.Properties that have not been prepared do not show well online. Bright paint colours and vibrant patterns do not allow buyers online to see the features of a home.

Plus clients are letting their Realtors know that they do not want to languish on the market like they see so many other listings in their neighbourhood.

With over 80% of buyers looking online for their next house, clients that decide to follow the suggestions that I make end up with a property that shows well online resulting in traffic to their listings.

6 White Elm in Barrie listed with Dianne Beauchesne with RE/MAX is an example of the suggestions that I made to market a home being carried out by the homeowner.

The main floor is very inviting and a family could see easily how this could be their new dream home.

In the perfect scenario, the vibrant colours in the children's rooms should have been neutralized to show better online. Overall the house shows very well and you can now see the features in each room of the house.

This property sold in 30 days for 98% of the list price. Another Staging success story.

Investment, minimal.

Impact, priceles.

Our local radio stations in Barrie, KOOL 107.5 and ROCK 95 are giving away a house with Zancor Homes. All you have to do is phone in and be caller number seven. You get a golden key and are invited to attend a party with all the key winners. One lucky person will find that their key opens the lock on the prize house and the dream prize house is theirs to call home. How easy is that!

Advantage Staging can be heard during this prize house give away contest at 8:30 a.m. each morning on KOOL 107.5 encouraging homeowners to have an advantage in the marketplace by Staging their homes for sale.

After all, when you win a dream home you still have to sell your old one and get the most equity out of it to buy the plasma TV with surround sound movie room, new furniture, landscaping, inground pool with cabana, hot tub...........ooops! I was dreaming of winning the prize house again!

There is one sure way to get attention in the marketplace. Do something that no one else is doing and you have a story to relate. The media will pick up your story and you can further the reach of the story through online blogging.

This idea is open to all Realtors and Home Staging companies in North America. I will provide the template to you so you can organize your own version of the event in your area.

Last year I was able to be featured on CBC Radio One ( a major radio station in our area), get TV coverage and several newspapers and the Habitat newsletter to cover the story.

It drew attention to all the participants and with the advantage of repeating the event yearly, you gain good public exposure in your area for a very worthwhile cause.

So what is the idea? How can you participate and be noticed in your marketplace?

Last year I organized an Art for Humanity Open House Tour for a Saturday in Barrie with 3 Realty companies providing the homes that were listed for sale and Staged by my company.

I also had the local Georgian College Fine Arts Program provide me with graduating students that would place their artwork in the homes. Each student was given a house in which to place their artwork as their own gallery. The students each donated one piece of artwork to be auctioned off to raise money for Habitat for Humanity.

The day of the tour the Realtor was there to show the house. The artist was there for the public to meet and greet. A representative from Habitat for Humanity was there to take donations, let people know how to volunteer with Habitat and to supervise the bids on the artwork.

I have branded the event so that you don't have to think of anything- all the work has been done for you.

Just send your info to me to be inserted into the flyer and it will be sent back to you ready for print ads, online etc. There is a very small fee for this service as the idea is to raise money and awareness for Habitat. I did co-op advertising with the Realtors in the pull out Real Estate section to keep the cost of print advertising low.

What is your next step?

Realtors - Organize an open house tour with 4 -5 houses on the tour. You need permission from your client for the possiblilty that a TV crew or print media may be there to promote the event.

Home Stagers - Approach Realty offices to participate in the open house tour. I worked with 3 Realty firms to have enough houses to participate in the tour. Everything went very smoothly with all the participants.

Approach your local Habitat for Humanity to arrange reps for the tour day.

Approach your local college or any other organization that you think will be a good fit for this event.

The end result - one house sold from the tour, the Realtors were happy as they were featured in a new and attention getting way, Habitat was very pleased with all the exposure, the College Fine Arts Director and students were ecstatic with the opportunity to showcase their work and get experience in the real world and I gained the exposure in the marketplace I was looking for to grow my business.

If you would like to find out more, send an email to michelle@advantagestaging.ca with your questions and I will be glad to help you get your event organized.

Thought everyone could use a mini lesson in colour today.

This website has stories about interior indiscretions that will make you wonder what the homeowners were thinking when they put their home on the market.

We have all been there-either as a Realtor or as a Home Stager.

Trying to market a house that has been painted entirely in burnt orange.

Or every surface has been painted shades of green or blue or purple.

When you are selling your home, loud vibrant colours will not market your property to the most people.

How many homes have you seen with bright orange walls everywhere?

That's exactly the same number of buyers you will attract to your property for sale.

I tactfully suggest to my clients that a neutral colour will attract more buyers when they are looking online at listing photos.

Not to mention shorten the number of days on market.

When buyers leave a property painted like this, all they are talking about is the bright orange paint throughout the main floor living area. They miss the features of the property entirely. Advantage Staging will motivate your client to make the necessary changes to get the property on the "must see list" of buyers.

Investment, minimal.

Impact, Priceless.

Advantage Staging will give your property an advantage in the marketplace everytime.