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Michelle Finnamore

All I did was...create a warm, welcoming feel to an empty, cold living room.

In this example I would like to show Realtors and Home Owners the importance in this very competitive market to Stage when a property is vacant. When buyers are looking at listings on the net or come through your property, it is very difficult for the average person to gauge how much space there is to set up their furniture. Don't leave this up to the buyer's imagination. Paint the picture for the buyer to achieve your desired result...a viewing and an offer. Professional Staging will create demand/desire by providing an inviting look for your listing photos and getting your property on the buyer's "must see list".

When furniture is placed for good flow in a room, it allows the buyer to see how they could set up their furniture and how they could use the space. It is important to use the proper scale furniture, lamps and artwork in a room so the buyer makes a connection with your property. The buyer must be made to feel comfortable immediately so that you will hear them say..."I don't know what it is about this place, but I feel at home here".

In this vacant property in Thornhill, all I did was give the living room a warm look using soft textured furniture and artwork that relayed the story of inviting friends over for good times. Staging the room in this way will prompt the buyer to see themselves entertaining their friends in their comfy, inviting living room.

Sellers are looking for Realtors that offer value added services and buyers are looking for the perfect house that they can just move into.

Advantage Staging will market your property to stand out from the competition every time.

Investment, minimal.

Impact Priceless.

unstaged living room

staged living room

staged living room

Maple Leaf Wendel Clark meets Michelle after his number is honored at the ACC

What an exciting night it was, meeting Wendel Clark from the Maple Leafs after he had his number raised to the rafters in the ACC in honour of his amazing career with the team. Some day I hope to Stage Wendel's place. Something tells me there is going to be a HUGE collection that I am going to have to store away until moving day.


All I did was... declutter, add stools, props & artwork to the kitchen

In this example I would like to show Realtors and Homeowners the value of decluttering. Potential buyers cannot see past your personal belongings to appreciate the beautiful granite counter tops that you so lovingly picked out. They cannot see the fabulous stainless steel appliances that will make their lives so much easier. And they certainly won't envision inviting their friends and family over to sit at the granite counter while you serve them a cappuccino while you make your latest masterpiece in the kitchen.

Show buyers the lifestyle they could be living in your gourmet kitchen and you will have them bringing offers to the table.

In this kitchen in the Beaches in Toronto all I did was replace the pine stools with dark wood shinto style stools, hung modern artwork and decluttered.

Advantage Staging will market your property to stand out from the competition every time.

Investment, minimal.

Impact, priceless.

unstaged kitchen

staged kitchen

All I did was.... place the furniture properly, add artwork, chandelier and a floral

In this example, I would like to demonstrate the critical importance of furniture placement when selling a home.

On viewing listings on the MLS, buyers will not place your listing on their "Must See List" if your photos do not show the space and scale of a room properly. Placing the furniture in a way that is not a distraction to the room is a very important part of marketing a home.

The before and after photos show how well placed furniture actually makes the room look larger. And in Real Estate, we are always selling space and light. The two most sought after features in any property.

In this dining room in The Beaches in Toronto all I did was position the furniture to allow everyone to sit around the table without feeling crowded, added artwork showing people getting together for a good time and installed a proper dining room light fixture. Now buyers can see how they could have their family and friends over for dinner and fabulous get togethers.

Advantage Staging will market your property to stand out from the competition every time.

Investment, minimal.

Impact, priceless.

unstaged kitchen

staged kitchen

All I did was.... paint a neutral colour, change the bedding, add art and props

In this example, I would like to demonstrate to Realtors and Homeowners the importance that colour and decluttering has when marketing a property on line to get onto "The Must See List" of buyers. In this room all I did was paint a neutral colour, use bedding in a less busy pattern, hang appropriate artwork and declutterd.

It's a well known fact that vibrant colours do not show well on listing photos. It is much more appealing to see a neutral backdrop in a room to allow the scale of the room to be highlighted.

The second important step in marketing the space in a room is to declutter. Excess furniture should be stored off the premises to allow the buyer to see how they could live in this room. Does it have enough space for their things? To accomplish this you must show as much floor space as you can. It also allowed the beautiful wood floors to be featured.

In this property in The Beaches in Toronto the final step is to make sure that patterns in fabrics do not distract from the focal point of the room. In Real Estate you are selling space and light. By using a lighter coloured bedding ensemble it created a more open feel to the room. Now buyers are able to see how they could move their belongings into this room.

Advantage Staging will market your property to stand out from the competition every time.

Investment, minimal.

Impact, priceless.

unstaged bedrooom

staged bedroom