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Michelle Finnamore

All I did was.... rearrange the furniture and add props to make a cozy living room

In this example, I would like to show Realtors and Homeowners the importance of decluttering and storing items that are not essential to everyday living. By doing this, you allow buyers to see the scale of the room in the listing photos so they can see how they could live in your home. It allows the function of the room to shine through for all to see.

This is a critical part of the Home Staging process to market the home and get it on the "Must See List" of buyers. In this room all I did was reposition the furniture to create a conversation area and ease of movement through the room, added lighting, an area rug and decluttered.

In the before photo you cannot see how warm and inviting this living room was. It really needed to be decluttered to allow the ambience of the room to be featured. Now this living room in The Beaches in Toronto makes you feel at home as soon as you enter the front door and look into this room right off the foyer.

Advantage Staging will market your property to stand out from the competition every time.

Investment, minimal.

Impact, priceless.

unstaged living room

staged living room

All I did was... add a cabinet, a mirror and some props to fix a negative in a bathroom

In this example, I would like to demonstrate the importance of addressing negative issues to stop offers from coming in from buyers in the main bathroom of this property.

For some reason, when the previous owners renovated the main bathroom, they installed the sink on the wall below the window instead of on the opposite wall where they could have mounted a mirror and cabinet for storage.

Moving the sink was out of the question, so I did the next best thing. All I did in this room was suggest installing a mirror on an expandable arm so the new owners could see their face to wash or shave. I also suggested that a storage cabinet be installed above the toilet for storing personal bathroom neccesssities.

In this property in The Beaches in Toronto the before and after photos clearly show the immediate benefits of the simple, cost effective minor improvements to this room. The buyers are now able to see how they could use the room and not be inconvenienced by the lack of a mirror or storage options.

Advantage Staging will market your property to stand out from the competition every time.

Investment, minimal.

Impact, priceless.

unstaged bathroom

staged bathroom


All I did was.... change the bedding, hang a picture and place a lamp

In this example, I would like to demonstrate how important it is to create a cozy retreat from the world in a Master Bedroom. The potential buyer must make an emotional connection to the home and there is no better way than to create an image of coming home to nest.

In this property in The Beaches in Toronto the before and after photos demonstrate the dramatic difference that bedding and artwork play in creating this welcoming feel. Now the master bedroom has buyers saying I want to live here. In this room all I did was add bedding, lamps and artwork that tied in with the warm paint colour on the walls and the beautifull hardwood floors. The overall effect was one of a romantic getaway weekend in your very own home. And who wouldn't want that?

Advantage Staging will market your property to stand out from the competition every time.

Investment, minimal.

Impact, priceless.

unstaged bedroom

staged bedroom

Replacing carpeting...go low VOC for great results

I recently replaced the 30 year old carpeting in my master bedroom. There are many options out there today from wood to laminate to bamboo to low VOC carpet. I would like wood but I also wanted the softness of carpet in the bedroom. Decisions, decisions.

It took awhile to decide, but I finally opted for Low VOC carpet from Gallery of Floors in Barrie. The carpet cost a little more than regular carpeting, but the upside was no off gassing from the carpet. As you spend 8 hours sleeping this was a concern for me as I have asthma and did not want any odours and off gassing from the carpet to effect my health.

I knew I had made the right choice when my husband came home from work that day.

The first thing he said was "didn't the carpet guys come today?" He couldn't smell the new carpeting (he works on new residential construction sites all day so he knows first hand what new carpeting smells like). I told him that the carpet was in and there were no odours to speak of. We slept very well that night and I suffered no ill effects from the carpet off gassing.

So if you are in the market for new flooring, take a look at Low VOC carpet. It may be exactly what you are looking for. Especially if you are marketing a home for sale, it is a great marketing tool to use when listing the house.

All I did was...declutter and place some props.

I would like to show Realtors and Homeowners that a simple declutter and placement of some key props will work like magic to create a spacious, model home feel to a kitchen.

In the before photo you wanted to pass through the kitchen rather quickly as all the products to clean the kitchen were out, and there were too many items on the counter making it feel cluttered. As a buyer, you really didn't get a sense of how large this kitchen was and how you would cook for your family in it. You just wanted to move on quickly and not spend any time in the kitchen which is after all, the heart of the home. The seller was not taking advantage of this major selling feature in a home.

In this property in Barrie, I all did was declutter the work surfaces and placed items strategically on the counter to elongate the room. You can get a sense of how large the room is as your eye is drawn down the length of the counter.

Advantage Staging will market your property to stand out from the competition every time.

Investment minimal.

Impact, priceless.

unstaged kitchen

staged kitchen