Why more and more sellers list with Affluent Homes of Naples?

Affluent Homes of Naples' agents are experienced real estate professionals, equipped with the most-up-to-date marketing techniques to sell your property. Our agents assist you as the seller with the coordination of your home-sale transaction from start to finish, using aggressive individually tailored marketing programs to get homes sold quickly for the highest possible price.

Marketing techniques used by Affluent Homes' agents include (but are not limited to):

• Individually tailored marketing materials: Our in-house marketing team designs and distributes marketing materials that will display your property in the best possible light.
• Listing properties on the Multiple List Service (MLS): The MLS is a cooperative marketing system designed to bring buyers and sellers together. Thousands of real estate agents will have access to your home’s information through the MLS, giving you the widest possible exposure for your home.
• Appropriate community signage: Affluent Homes of Naples’ logo was designed in eye-catching colors to draw attention for-sale signage in front of your property. The signs are tasteful, yet colorful in design.
• Web marketing: Affluent Homes' believes that a web presence is essential nowadays, and in turn uses on-line real estate tools such as Realtor.com to advertise your property. In addition, all listings are displayed prominently on Affluent Homes' websites.
• Open houses: Your Affluent Homes' agent will work with you to arrange open houses to increase traffic into your property. Agents will be at the property during the open house to assist potential buyers with any questions about the property, financing, etc.
• Property information sheets: Information tubes will be attached to the in-lawn signage that includes specific details about your home with professional photos.
• Virtual Tours: Virtual tours can be used to allow the on-line shopper to access interior and exterior images of your property as if they were there in person.

Affluent Services For Developers

Affluent Homes of Naples serves as a sales and marketing arm to area developers and builders. We help to promote properties that we feel offer expetional value and integrity. These developers and builders have stood the test of time, and share an impeccable reputation. We are honored to showcase these affluent home and communities, and feel that you will find the home of your dreams, with first-class service, appreciation and client commitment. We will assit you from start to finish and serve as a liason to ensure that your home is the home of your dreams.

Our professional staff has first-hand experience with working with area builders and understands the construction process. Whether or not you are building a new home, or purchasing an spec or model, we can ensure it is a smooth and easy transaction and help you to facilitiate the possible transaction.

Affluent Homes' offers the following services to developer-clients:

- Onsite licensed sales specialists and experienced managers: Affluent Homes' employs only the best-of-the-best agents in the markets we serve. Each on-site salesperson represents your property professionally, and is driven to succeed. In addition, an overseeing team leader is frequently on site to ensure quality in everything we do.

- Ongoing Team Training: Affluent Homes’ team leaders are driven to train, empower, assist and motivate salespeople to meet developer goals and increase sales volume. Team leaders teach innovative sales training and closing techniques to constantly keep agents fresh and ensure they remain the best in the industry.

- Comprehensive research of competitors: Affluent Homes' is constantly monitoring competition. From incentives to print advertising, we are up to date on other developments’ marketing strategies. We pride ourselves on our ability to quickly adapt to whatever the new market terrain holds.

- In-house professional marketing team: Affluent Homes' boasts a full-time in-house advertising team, comprised of qualified and experienced marketing professionals, including creative writers, graphics designers and financial specialists. The team incorporates market research compiled by Affluent’s research team with stunning design themes to formulate a winning marketing campaign for each property. Affluent’s marketing team is experienced in working under short timelines, and as a result we are prepared for fast response times and quick turnaround. Our well-established relationships with local and national vendors translate into fast turnaround and quality assurance on published or printed materials exclusive to the property.

- Aggressive marketing plans: Affluent Homes' agents research and implement marketing plans to generate qualified buyer traffic (considering unit price, income needed to qualify, community location, number of rooms, etc.).

o We use comprehensive tracking and monitoring systems to provide cost-per-lead and cost-per-sale of unit based on source of traffic.
o Affluent Homes' agents use an in-house marketing design team to generate professional marketing materials and themes specific to your project including promotional item design.
o Aggressive outreach marketing techniques are performed by onsite Affluent Homes' agents to create maximum exposure of community.
o Monthly broker events and functions help encourage broker and public involvement.

- Start-to-finish transaction coordination: Affluent Homes' professionals are prepared to help with: contract writing and negotiation; lender and buyer coordination; acting as liaison between title company, developers and buyers; coordination and assistance with buyer walk through; and professional Affluent Homes' representation at closings.

- Development of buyer incentive programs: Affluent Homes' understands the difference between buyer types and their needs and wants. In turn, we are prepared to market to each buyer type differently through buyer incentive programs (i.e. first-time home buyer programs, vacation home buyer programs, or investment property purchase programs).

- Oversee and report renovation/construction progress to developers: Affluent Homes' on-site professionals are prepared to: provide weekly status reports of exterior and interior construction progress; assist in establishing construction priority lists; act as liaison to project manager in developer’s absence.

Business & Employment in Southwest Florida

Collier County

The economic landscape of Collier County is quite different from much of the country. Due to the prosperous tourism market and the number of part-time residents, the local economy experiences a strong positive seasonal factor during winter months. Employment and sales figures increase sharply with increases in tourists and part-time residents.

The seasonality has, however, become less prominent in recent years as more part-time residents are making Collier County their full-time home. This newfound stability has spurred significant business growth in the area.

Collier County continues to have one of the strongest economies in the State of Florida, with one of the lowest unemployment rates, highest rates of job creation, and average wages in the top quartile of all Florida counties.

COLLIER COUNTY - TOP EMPLOYERS

• NCH Healthcare System
• Employee Professionals
• Publix Supermarkets
• Ritz-Carlton Hotels
• Marriott
• Registry Resort
• Cleveland Clinic Naples Florida
• Winn-Dixie
• Beasley Broadcasting Group
• Barron Collier Partnership
• Hilton Hotels
• Home Depot

Lee County

Over the past decade, Lee County has experienced significant economic expansion. More and more companies are choosing to relocate to Ft. Myers each year to take advantage of the area’s low taxes, favorable business environment, large pool of skilled workers, and high quality of life variables. Lee County is a cost-effective, well-managed location to conduct business. Relocating and expanding companies find Lee County to have a balanced economic environment that supports growth while respecting natural beauty and open spaces.

Market Facts:

• The Milken Institute named Fort Myers-Cape Coral best performing city in the nation for job growth in their 2004 survey of "Best Performing Cities: Where America's Jobs are Created."
• According to the U.S. Census an average of 20,700 people move to Lee County annually, adding an estimated 11,400 people to the labor pool.
• Southwest Florida International Airport is the 8th fastest-growing airport in the country and just completed a $438 million expansion.
• National site consultants ranked the telecommunications infrastructure in Lee County as one of the top five markets in the U.S.
• Southwest Florida's 18-24 year old population (those available to enter the workforce) is growing at a much faster rate than those of the State of Florida and the U.S.

LEE COUNTY TOP EMPLOYERS

• Lee County School District
• Lee Memorial Health System
• Publix
• Wal-Mart
• Lee County Administration
• SWFL Regional Medical Center
• City of Cape Coral
• WCI Communities
• Bonita Bay Group
• U.S. Postal Service
• Florida Gulf Coast University
• Lee County Sheriff's Office
• City of Ft. Myers
• Interstate Hotels and Resorts
• Sprint
• Gulf Coast Center
• Chico's
• The News-Press
• Shell Point Retirement
• Yoder Brothers
• Raymond Building Supply
• Sanibel Harbour Resort
• Edison College
• Sam Galloway Ford
• CallTech Communications

Healthcare