Houlihan Lawrence REALTOR and Dutchess County, NY resident Dianne Minogue has creatively solved the problem by using both! Even better, by integrating print media and mobile enhanced Web based software, Dianne is able to reach the largest possible audience while simultaneously maximizing the impact of each marketing product. Central to Dianne's marketing is a single property Website, like this one for her Hyde Park, NY listing: www.15nichrislane.com.
Dianne has added lots of information to the property Website including over thirty high definition images, a slide show, a print brochure with an integrated QR code, floorplans and a detailed property description. She has also embedded a video into the home page:
One cross marketing choice is postcards. You will see that the property Website address is clearly highlighted several times on the front and back of each postcard which prompts people to get more information about the home:
Note that again Dianne uses a QR code thereby enabling recipients to automatically view the single property Website on a mobile phone.
Dianne states:
"I find the time-tested practice of sending postcards to announce my listings is still very effective. With the volume of information everyone receives via e-mail, I think it's too easy to hit the delete button. When people get a postcard in the mail there's no question they see it. By adding the individual property Website address to the postcard it makes it so easy for potential buyers and others to easily access complete information and photos. And how great when your house is on the market and you run into your neighbor at the supermarket to be able to say..."Hey, pass the word...it's www.123mainstreet.com!"
Dianne goes a step further by also highlighting the homes single property Website domain name in local newspaper articles. She advertises in local publications, including the Dutchess County Regional Chamber of Commerce newspaper, where again the single property Website URL is front and center:
And in the local HomeFinder newspaper:
Dianne's creative and intelligent approach to integrated marketing for her listings and is part of why she had a record 2011 with over $12 million in sales volume. Nice job Dianne!
Emeryville, CA (January 18th, 2012) Follr, Inc., today announced a partnership with WiseStamp, creator of the leading social email signature builder. The partnership allows Follr users to share their Digital Identity Website link through WiseStamp Email Apps transforming every email into a powerful self expression and promotional tool.
Follr’s Digital Identity Websites organize and aggregate an individual’s online information making it accessible via one memorable Website address and are increasingly being used by corporations to extend and protect their brand. Users will now be able to easily generate an e-mail signature which will include a Follr icon and a direct link to their Follr Website.
With email still dominating online communication, Follr’s software platform provides any brand with an opportunity to take advantage of the inherently viral ‘social Web’. E-mail signatures are an important, unobtrusive and currently underused marketing tool that every Follr user can now implement to automatically and effortlessly share all of their contact information.
WiseStamp Email Apps enable individuals to customize email signatures with social profiles ensuring each outgoing email includes dynamic content like blog content, their latest tweet or the promotion of a cause. Email recipients see the updated content and can interact with it directly from the email by, for example, re-tweeting content or following the sender.
“This relationship is one of several we will be announcing in the coming months as we focus on growth via new markets,“ stated Follr Co-Founder, Mark Wayman adding “This feature enhancement is one of many we are adding as we work on significantly extending Follr’s functionality.”
While Follr currently helps people organize their overwhelming online information into one Website it is increasingly being used as a networking tool creating an environment where consumers, professionals and brands can be found more easily.
"We are excited to add support for Follr to the WiseStamp platform." says Tom Piamenta, VP of Partnerships at WiseStamp. WiseStamp’s partners play a key role in the experience WiseStamp users enjoy and help to provide new ways to accomplish the company’s vision.
The integration of the Follr platform with the WiseStamp Email Apps increases the power of both tools through engagement and user retention. Simultaneously publishers can leverage an effective distribution channel to extend brand and content beyond the boundaries of their traditional Websites.
About Follr, Inc.:
Follr, Inc. (http://www.follr.com) is a software company founded in 2011. With offices in California and New York Follr provides Digital Identity Websites to individuals and corporations. A Digital Identity Website provides a list of profiles (Facebook, LinkedIn, Google+, Twitter, Foursquare etc.), contact information, Twitter and blog content, resume and networking to connect Follr users.
It is a personally branded Website used as an initial point of contact representing an aggregation of all personal information and is a natural extension of a physical business card. It is accessed by an enduring, easy to remember URL and represents a more complete picture of individuals and organizations.
About WiseStamp:
WiseStamp Email Apps (http://www.wisestamp.com) enable users to transform their emails into a powerful self-expression and promotional tool. Users can choose from a variety of productive and social Email Apps that enable them to easily add dynamic content to each outgoing email such as their latest eBay item, latest Twitter tweet, recent blog post or a cause to promote. WiseStamp, declared best Social Media Gadget 2009 in Mashable’s Open Web Awards, integrates with all major Webmail services including Gmail, Yahoo!, Hotmail, AOL and supports all major browsers. Since its launch over a quarter of a billion emails have been sent using WiseStamp.
Full details are in the following flyer, we hope you can make it!
Welcome to the revolution! Whether you feel like you have a problem with your marketing or work flow, an issue with communication between your staff and/or potential clients, or if it’s an issue of making sure that the people who would be interested in your product or service see your message, there is an application of today’s technology that will solve your problem.
Focus: Social Media Marketing, SMS/Text Message Marketing, Search Engine Optimization
Panel:
CEO of Network Earth - Stephen Fells
CEO of Mobile Card Cast - John Lim
David Hoffmann of Search Smart Marketing
Michael Batiste, Interactive Media Director of Pamal Broadcasting.
Moderator: Jason Finkelberg, General Manager of Pamal Broadcasting
For your convenience, we will be providing these seminars in Dutchess County and Westchester County.
North: Wednesday, June 2nd @ Pamal Broadcasting in Beacon, NY
South: Thursday, June 3rd @ The Double Tree Hotel in Tarrytown, NY
08:30 – 09:00 – Networking
09:00 – 11:00 - Panel discussion with Q&A
11:00 – 12:00 – Networking & Private Meetings with Panel
Space is limited for each seminar so please RSVP as soon as possible to Pam Maguire @ (845) 838-6043 or e-mail pmaguire@pamal.com.
To have this information sent to your phone, please text the word PAMAL to 88500.
Welcome to the revolution! Whether you feel like you have a problem with your marketing or work flow, an issue with communication between your staff and/or potential clients, or if it’s an issue of making sure that the people who would be interested in your product or service see your message, there is an application of today’s technology that will solve your problem.
Focus: Social Media Marketing, SMS/Text Message Marketing, Search Engine Optimization
Panel:
CEO of Network Earth - Stephen Fells
CEO of Mobile Card Cast - John Lim
David Hoffmann of Search Smart Marketing
Michael Batiste, Interactive Media Director of Pamal Broadcasting.
Moderator: Jason Finkelberg, General Manager of Pamal Broadcasting
For your convenience, we will be providing these seminars in Dutchess County and Westchester County.
North: Wednesday, June 2nd @ Pamal Broadcasting in Beacon, NY
South: Thursday, June 3rd @ The Double Tree Hotel in Tarrytown, NY
08:30 – 09:00 – Networking
09:00 – 11:00 - Panel discussion with Q&A
11:00 – 12:00 – Networking & Private Meetings with Panel
Space is limited for each seminar so please RSVP as soon as possible to Pam Maguire @ (845) 838-6043 or e-mail pmaguire@pamal.com.
To have this information sent to your phone, please text the word PAMAL to 88500.
I assist real estate professionals with on-line marketing by showing them how to create a Website for each listing using the AgencyLogic PowerSite tool. Follow me on twitter: @agencylogic
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