Welcome to your Ole' Home!
The owner is motivated to see all reasonable offers!
Great town and GREAT Price!
Sought after NORTHERN HIGHLANDS school system.
Close to NYC transportation, shopping, area golf, lakes and more!
This would make a wonderful family home...
OR
it is zoned for professional - residential use.
Live and work at home.
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Listing your home during the holidays is one of the best times of year to do so. Why? Guests --- also known as buyers --- are welcomed into your home when it is fully dressed, so-to-speak. Buyers will be welcomed to festive decorations, warm smells, fresh baked goods on the table and many more special details not found at other times of the year. People tend to keep their home neat & ready for guests at this time year as well so, seller's are naturally prepared for showings. Tables are dressed in their finest table cloths or linens and the finest china and dinnerware is set out for all to see. Fireplaces are roaring. Lights are sparkling. People touring the home will get a warm and festive feel for the home. Okay, they may get that warm-fuzzy feeling but will they buy? The answer is a resounding, YES! Buyers looking for homes at this time of year are motivated to BUY. They tend to be relocating; they are pre-qualified and they know exactly what they are looking for. So, you may not have as many "sight-seerers" but those that do make appointments to see your home will be true buyers. And, if you are marketing your home during the the winter or holiday period, make sure you make the time to show your home. Have your agent set pre-determined weekend times on Saturday and Sunday so that your home will be available. It does not have to be every weekend. Plan ahead with your realtor so everyone knows what to expect; how to advertise; and when buyers call they will know -- in advance --- that the home can be shown. What a pleasure! If you are thinking of selling your home --- why wait for the spring market? 1. There is less competition amongst sellers for buyers. 2. Winter prospects ARE serious buyers. 3. Your home looks, feels and smells TERRIFIC during the holidays. 4. You may receive more money for your home because there are LESS homes on the market. 5. You control the showing hours and times. You will know, based on advanced schedules, when your home can or cannot be shown. And, schedule advance "by appointment only" showing times. 6. January is traditionally the biggest transfer month & you must be listed in order to capture this selling opportunity. 7. You may have LESS showings but these buyers tend to be more qualified and motivated to buy. 8. Your home is dressed-up and ready to welcome the new owner. • Price your home properly. When it comes to selling a home, it's important to keep in mind that value depends on what the buyer is willing to pay for your property and many factors contribute to their perceptions. Prices depend on local characteristics such as job opportunities, housing supply, school systems and more. Sellers should stay realistic and set the price with a REALTOR® who can help determine which factors are at work in a given marketplace. Also, the time the owner "must" sell or the amount of repairs the home needs can play a large role in setting a fair price. Overpricing property is a common mistake that can turn off potential buyers immediately, make competing homes look like better values and have buyers make false perceptions about your willingness to work with them. For more great tips www.realstorynj.com Look for a future blog that will share tips for decorating your home during the holiday season! And, remember, if you are thinking of selling your home, there is no need to wait for the spring --- your home may be in "best in show" this winter. For more information about selling your largest financial asset, contact me at 201.675.1618. Or via email at CupaT@aol.com. Copyright Pamela Stetson 2010 |
I thought I would take a moment to introduce myself.
You see, I write a lot about real estate. I write about things that happen in and around the town of Mahwah, Bergen County and New Jersey. I write about blogging, kids, dogs, events. But, it dawned on me... I rarely write about me.
Advertising, branding and marketing are my strengths. It is what I love to do. I love to develop a strategy that will help buyers and seller's come together. I have been doing that for quite some time and for many a well-known brand.
As a former PR/AD and Brand marketer for Lipton, I lead the team that designed the global tea & health strategy for the company's worldwide communications --- about all things tea. And, my "meet the tea-tasters" public relations program called, "What is HOT and COOL" about Lipton Tea featured tea-tasters from around the globe eventually blossomed into the Lipton Tea Institute featured today on Lipton Tea's current web page www.Lipton.com . Click on the button for Lipton Institute for Tea. I spent many a night on the road with our spokepeople pitching major media media about the benefits of drinking tea. (I still keep in touch with tea-tasters around world via eMail and social networks!)
The awardwinning - "Build a Better Salad" program helped promote the health and nutrition aspects of what you put in or on your salad. This nutritional ad/pr media blitz helped educate writers and their readers so they would get a better understanding of a person's daily healthy eating habits. This brand platform is still used today by Wish-Bone. See www.WishBone.com .
These are just two examples of major consumer brands that I have work on in my career as a marketing and branding strategist.
Today, over 84 % of buyers find a new home on the internet or via social networking.
I pride myself on my ability to market a property through great photography and personalized internet presence and relationship for each of my listings. I blog, I tweet, I am on facebook and TheBestofNJ --- to name a few. I am a "technology junkie" and "early adapter." I do this as a creative outlet for me - the closet marketer - as well as for my listings.
All the while, I have been designing, selling and buying real estate for as long as I can remember. I used to sit in the office of my grandparents real estate company and greet buyers or sellers as they entered the door. "How can I help you?" I would ask. Funny, I still can remember sitting at the typewriter ( yes, typewriter) banging on the keys. All jibberish on the paper but, it seemed real to me. And, I marveled at the hundreds of keys hanging on key hooks. I loved the sound of the keys clanging and dangling together with their paper ring tags. I was 3 or 4 years old.
In high school, I bucked a trend and took mechanical drawing and architectural design. I was one of the few women in my high school school to do so. A New Jersey high school, I might add. Are you smiling Mr. Restaino? My teachers helped cultivate a passion for art, design and architecture that I still use each and every day.
In college, necessity was the mother of invention. Not overjoyed with the housing options in New Brunswick. Yes, in the 80's. I pooled several students together and had them rent a house off campus. Ads in the student paper and student center, collecting and paying rent, etc. Thus my real-world real estate career was born.
Through the years with my husband, Gary Wong, we have been fortunate to design, renovate, build, rent and sell many properties. We have built two of our own homes in Mahwah and one at the Jersey Shore. Our daughter is currently studing architecture at Rensselar. And, our son who just entered high school wants to be a technology engineer or builder. They say the apples don't fall far from the tree...
The beautiful beaches of LBI.
Hopefully, you have learned alittle more about me.
I not only love a challenge and love marketing, I believe real estate is still an excellent long-term investment. And, I love to share that hands-on experience with my sellers and buyers.
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Know the sales value of your next home * based on actual market comps.
Allow me to present a Comparative Market Analysis to you that is customized to your home, finances and your specific needs. This will give you detailed information about pricing and selling your home in the current market.
For more information about buying or selling your largest financial asset, contact me at CupaT@aol.com. Copyright - Pamela Stetson 2010, www.PamelaStetson.com
Lipton is a trademark of the Thomas J. Lipton Company and Unilever.
Wish-Bone is a trademark of Unilever
The OWNER SAYS --- Present all reasonable OFFERS !
What next? Does this really mean... all offers?
Currently in our area, we are in a state of virtual limbo. Seller's are motivated. They have adjusted their prices and they are ready, willing and able to see ALL OFFERS. And, buyers are looking. They come back, once, twice, even three times. But, no offers on paper.
What's an agent to do?
1. Look at the sales comps --- weekly.
Make sure that the pricing of the home is current with the weekly market adjustments. Yes, weekly. It seems to be alittle more work but it will be worth it. Continue to communicate the activity to your seller. This will help them realize that you are...doing homework and that you are on top of the activity.
2. Visit other are homes.
It never ceases to amaze me...when realtors don't actively preview homes for sale in the market. This is a MUST in any market. Agents must be able to get inside what is available for sale and add a reality check to the listings on area MLS'. If you have not been inside the home or condo for sale that is a comp for your listing --- you are not doing your job.
3. Social Media Blitz.
Add more chatter about the home to your social networks twitter, facebook, eZines, web blasts, and more. Have you thought about your blog? Add a different blog topic --- featuring your listing. If you don't know or don't use these fantastic virtual marketing tools --- you are not marketing your listing and that is...a subject for another blog!
4. Flag every media possible.
Get the words "Motivated", "Owner says sell" and other call to action words in your print, virtual and personal media ( when you are talking to other agents --- mention your listing . ) Write copy that is exciting and relevant to your target buyer --- Is this an opportunity to move up? A chance to renovate?
Move beyond the more static sales copy. Get creative!
5. Face-to-Face.
Get "face" time with other agents in your area. Talk to them. Call them. Go to Realtor Tours and Previews. Visit Open Houses. Ask the agents what their buyers are looking for....Tell them about the fantastic listing you have and tell them that your seller is motivated to see all offers. Put a tickler in your own broker office's mailboxes. Try to give some personality to the listing beyond --- the sell sheet.
Don't forget to get out of your office and into the local area. Have you visited the library? Gone to the Senior Center? Dropped a few house for sale cards off at the local pre-school?
6. Embrace Change.
Change the look and feel of the listing OFTEN. Move photos around. Write seasonal messages on your web pages, tours, etc. Make sure the photos are always "FRESH" to the potential buyer. Nothing creates more lackluster interest than photos that are the same since the first day of the listing. ( especially those snow photos!) Change them around. Put sparkle in the copy.
Put holiday bows on the sign posts. Get into the spirit of what ever season it is...Your seller will notice your interest in their home and buyers will be welcomed into the home. Once they are inside --- you will be able to motivate them to buy.
This could be your next home!
The seller's loved this home --- you will, too. Beautiful tree-lined cul-de-sac located on the Wyckoff border. The street is adjacent to the Wyckoff Preserve. What a wonderful neighborhood to call home. This large 4 bedroom splilt is just waiting for it's new owner. 1 Bath plus 1 half bath ( 1.5 bths ) in the lower level Recreation room. This home affords the buyer the chance to make their own updates --- get creative! You have the fabulous location and the LARGE 4 bedroom home with hardwood floors, large Master Bedroom and a finished walk-out level and huge two car garage in a great location. Best of all --- Waldwick is so close to New York City, too. --- The homeowner is willing to talk. Call me today to see this wonderful home.
Last, but not least, educate your seller that all offers means just that....offers. They may see a range of good, the bad and the ugly but...the opportunity to see what is reasonable is there. And, they always have the chance to negotiate what the see on paper. Nothing on paper, nothing to negotiate.
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Know the sales value of your next home in WALDWICK * based on actual market comps. Allow me to present a Comparative Market Analysis to you that is customized to your home, finances and your specific needs. This will give you detailed information about pricing and selling your home in the current market.
For more information about buying or selling your largest financial asset, contact me at CupaT@aol.com.
Copyright - Pamela Stetson 2010, www.PamelaStetson.com
Listed, marketed, SOLD and closed --- this one acre lot in the heart of beautiful Rio Vista Estates. ONE OF THE LAST LOTS IN RIO VISTA ESTATES. YOU CANNOT GET ANY BETTER THAN THIS !!!
This is the cleared lot located on the corner of GREAT HALL ROAD and BRAMS HILL DRIVE in the newest section of the community. I listed this lot and it was under contract within 6 weeks. Most lots have been sold BUT I do have access to several lots that are considered to be RESALE. Contact me for more information the available lots in Rio Vista, Fardale, Cragmere, Deerhaven and other areas of MAHWAH.
Mahwah was VOTED ONE OF THE TOP 10 BEST PLACES TO LIVE IN NEW JERSEY BY NJMONTHLY MAGAZINE SEVERAL YEARS IN A ROW.... A few of the offerings in Rio Vista are:
Rio Vista is a very unique sub-division of over 300 million dollar plus homes. It features it's own community pool; tennis, basketball and bocce courts; full service gym and many wonderful open spaces --- all reserved for it's own residents.
In order to EFFECTIVELY market this private enclave one must be intimately familiar with it's history, it's pedigrees, legend and lore as well as know the developers and the many custom home builders --- in addition to the town, schools and neighborhoods. All these details make Rio Vista and Mahwwah --- a community of choice.
Living in Rio Vista Mahwah offers a sense of community not found in many locations. The active homeowners association offers many opportunities to mingle amongst neighbors and firends with events such as block parties, bbq's, golf outings, reading clubs, fitness programs & more. You chose the level of activity that suits your personal needs.
Call me for your personal tour!
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Know the sales value of your next home in RIO VISTA MAHWAH * based on actual market comps. Allow me to present a Comparative Market Analysis to you that is customized to your home, finances and your specific needs. This will give you detailed information about pricing and selling your home in the current market.
For more information about buying or selling your largest financial asset, contact me at CupaT@aol.com.
Copyright - Pamela Stetson 2010, www.PamelaStetson.com
TOP PRODUCER 2007 Top Ten Agent '04,'05,'06,'07 Multi-Million Dollar Club '04,'05,'06,'07 ** MOST Listings SOLD 2007**
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