“World's Most Complete Neighborpedia”
Explore:   What's happening in your neck of the woods?

Alysha Munoz

Facebook Clients From Out of the Blue? How About Twitter and YouTube?

08-20-10
Alysha Munoz

Ok, so much for the blogging. I did receive a lot of nice comments - and quite a lot had similar feelings to mine. Now I want to know how many of you have SOLD a home over Facebook? I have received notes, but so far, no buyers.

I do not Tweet - I think it is silly but every now and then I will log in and say something. But I am from an older generation that likes to express ourselves with many words - so this Twitter thing is just not enough for me.

I was on Facebook all the time (NapaValley RealEstate) but I have sort of dropped off - maybe it is loosing it's luster for me. I check in every now and then.

My new thing is video. I am working hard to get some video I like. Much of what I see on YouTube is not very good. I had a laugh today - I receive a ton of emails every day from "online marketing gurus" that want me to take their webinars. But one today made me laugh - it was the WORST produced video of someone telling me he was going to teach me to do good video!!! His hands were in the center of the screen while he spoke and completely took over the screen! I studied acting and directing for years - a long time ago. These are BASICS to filming - you never use excessive hand expressions. They are very distracting. Yet I am seeing it all the time. 2 people sitting on chairs in front of the camera in a very drab junky office is NOT good video! Please! put some time and effort into it. So many people just want to "GET RICH QUICK" by getting me and others to put in their hard earned $$$s to get "OBVIOUS" advise that we already know. NO THANKS!

Who Is Reading Real Estate Blogs?

08-15-10
Alysha Munoz

Funny thing this Blogging for Realtors! I wonder if people (not realtors) actually take the time to go out to all these pages and read the articles which have been slaved over hour after hour by all the Realtors in their desired location before choosing a Realtor to work with. I kind of doubt it. Actually, I am wondering how many Realtors have been told that they were ONLY chosen by their clients after they had been stludied through their online Blogs! I read something online just last month (it may have been TechSavvy Agent) where they said that the Real Estate Blog is becoming a thing of the past - because it has now been proven that these Realtor Rantings do nothing to help clients choose a Realtor.

Actually, some people argue that what blogging REALLY does is help the online search engines, like Google and Yahoo find more places where your name and territory might be grouped together. Also, supposidly, websites like Active Rain and other top Realtor blogs work very hard to get themselves at top placement with the search engines, so when we Realtors (pay) use these top sites, we have a better chance of getting "found" when someone is searching for a Realtor in OUR town. But I am wondering just who, besides other Realtors are actually reading our blogs? Unless we are marketing them to potential clients - who really finds them?

However, one thing that I have recently found while doing my OWN investigating on this subject is that NONE of our town's top agents are blogging!!! Oh sure, there are several of our "toppish" agents on this site and they are doing quite well with their articles - BUT they are not the TOP agents. So now I ask the question again, "Who has received a call from a new client who said they found you online through your blog?" Did they already know your name? Were they a Realtor or Realtor affiliate? Or did someone tell them to check out your blog?

So until I hear from a LOT of Realtors who say that if it was not for their blogs - they would have no clients, I think it is best to continue to do Real Estate as usual: And I have always found the best technique for it is to be FACE-to-FACE. I find that the old techniques like door-knocking and cold-calling still seem to bring in the MOST leads. These are old sales techniques that date back to Encyclopedia and Watkins salesmen. They were some of the pioneers of the entire sales career process and to this day some of their techniques still continue to bring in the highest commissions for sales people in any field, including Real Estate. The truth is that a client and a Realtor may like each other just fine online - but when they meet - they may not like each other or "jel" the way they should. Of course, top sales people know how to "mirror and match" any personality that they come in contact with - but that is not done through emails and websites.

So at this point, I conclude: Blogging may be fun for you, and maybe you have developed a nice blogging community - but I think it is too new and still in it's developmental stages to be put on the front burner. I want to know how you know that anyone is reading your stuff besides YOU - or other Realtors? We all like to hear our own thoughts and imagine them to be of greatness!

Why You Should Choose to Short Sale and Avoid Foreclosure

08-05-10
Alysha Munoz

WHY NOT BE FORECLOSED?

Why sell short?

Agents who have closed hundreds of these transactions provide this list of reasons:

* Avoid the foreclosure stigma – Homeowners will always have to disclose that they had a foreclosure on any mortgage application and (many job applications) that they submit in the future. This can have an adverse affect on their future mortgage rates. Foreclosure is asked about specifically in credit inquiries. There is no seven-year time limit on this item.

* Protect credit score – Credit scores will be lowered by 300-plus points (per loan) by foreclosure. The impact of a short sale—about half that much. Also, a short sale on your record shows that you are trying to work things out with the bank.

* Improve eligibility for a government insured loan – The homeowner will be ineligible for a government insured loan for 5-7 years (only two years in a short sale). A foreclosure is the one credit report item that is almost impossible to have repaired.

* Avoid a deficiency judgment – Lenders can seek a deficiency judgment against the homeowner and collect any amount they do not recover at sale. Foreclosed homes tend to sell for less than short sales - so the amount of loss to the bank is greater - and therefore the deficiency judgement is usually greater!

* Protect employment prospects – Many employers run credit checks on prospective employees. Foreclosure is one of the top items that will put a potential new hire, or even current employment, in jeopardy.

These are the top reasons, but there are more. An expert short sale specialist agent can give a full picture of the options.

We as realtors, have been warned that the next large wave of Foreclosures will be in the Million Dollar range! So this is not a fleeting problem. It is something that the vast majority of homeowners should become educated on. They say it may take another 5 - 7 years to recover from this "stabliization" of the market.

(Most of this article is taken from the KW Website and I consider it a very helpful summary of the argument. I have also added content.)

A Trilling Day in History

01-21-09
Alysha Munoz

I just want to take a moment and comment at how elated I was on this Historic Day. We in America have now shown the world that we are growing in our ideas about society and what it takes to be a leader. We are no longer afraid. We have now elected our first African American President! And whether or not we voted for him does not make a difference today. It was a momentous day no matter what political party we lean towards.

After watching Obama come in - I saw on another channel - a celebration in Midland, TX of Bush arriving there. One leaves the presidency in Washington and another takes over. Bush left the festivities at the White House, chocked up when saying goodbye to the troops, took his last flight over the crowds and was greeted by a huge crowd in Midland.

President and Michelle Obama danced the night away in huge ballrooms where people lifted hundreds of cameras over their heads. They glanced in each other's eyes, smiled and whispered secrets to each other. Even Kid Rock was there to give the news his comments, "God, Family, Country".

Today everything had a story book ending.

But tomorrow they both start new lives. And my prayers are with them both.

God Bless America.

This IS the Time To Buy Real Estate!

01-17-09
Alysha Munoz

This is a FANTASTIC Time to purchase real estate. Every day I see so many great deals. The money is still very cheap and the home prices have dropped drastically! The truth is that we currently have a great "Buyer's Market" - BUT only for those with great credit, a fair amount of money for a down payment, and documentation to show their employment and income for at least 2 straight years.

We have almost no 100% financing now. We also no longer have the famous, "Stated Income" loans. So we are back to the basics that have been around for years. This is really a much better place for us to be. It is much safer and - much more friendly!

For those of us working in the real estate business, whether in sales, loans, Title, Escrow, etc., we all saw quite an escalation of dishonesty in our field - and felt powerless to stop it. I suppose that this is what happens when there is a little money to be made. It is funny but some people are suddenly not happy making just their FAIR share - and so they begin devising ways to make even more. I see this like a person at a banquet who can't quit eating a wonderful dish. They get "out of control"! GREED *** GREED *** GREED! It is a funny thing. People who indulge and are then caught always seem to say something like, "Oh I knew I shouldn't have done it", or "Yeah I was wrong". But they didn't stop! Isn't it funny how money runs many people by causing them to make such foolish mistakes. It is interesting to see how money runs so much of the world! And now look what it has all done to our country and the world! I was surprised to find that other countries had real estate booms and now slumps as well!

So now we have a Buyer's Market with very little (if any at all) appreciation on our investments. Well, Real Estate is a fluctuating market - but it is rather predictable. It is said to always move in years of 10 - and from what I have seen looking back - this pretty much holds true. Some may say that we had a 12 year uphill run this time, but that may only mean that we will now have the same to balance out the market - time will tell. I don't care what anyone claims - NO ONE is a fortune teller any more than to observe this same cycle and then successfully "tweaking" it a bit. People keep buying and selling real estate in ANY market - but adding higher gas prices, a rising unemployment, an election year and the such to the pot - leads to much less discretionary spending and this does enter into the picture.

So as the market is settling down right now and balancing for those incredibly high home prices we all just need to sit it out for awhile in terms of appreciation. However, if you are looking for future investments and have all the criteria with which to qualify -this is the time that many true investors begin to buy and build up their home reserves to add to their net worth. This is the time to find those deals and hold until the market once again begins its uphill climb. Many investors are choosing to rent out their investments at this time. With so many people loosing their homes - they are going to need to rent somewhere.

For the First Time Home Buyer - the time could not be better. There are SO MANY Foreclosures and R.E.O.s on the market that you really can find a great deal. The money at 4.25 - 4.75% is actually VERY cheap. You must remember that most people who have owned homes for any length of time bought them with an average interest rate of 10%. To us today that sounds VERY high! But for a First Time Home Buyer who qualifies - the government has some really great options to help you out. In addition to this, many cities also have special packages.

The drawback of purchasing Foreclosures and R.E.O.s is that many times they have things that will need some work or fixing. Of course - you are already paying less for the property though!

This is really an exciting time for an investor!