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©2008 - AmazingVideoTours.com - All Rights Reserved. Any use of this photo, including reproduction, modification, distribution or republication, without the prior written consent of Amazing Video Tours, is strictly prohibited. Amazing Video Tours offers photography and full motion video marketing solutions to Realtors, and other individuals with property to sell, lease, or rent. A departure from the old fashion 360 Virtual Tour, Amazing Video Tours takes online property marketing to the next level.
Take a look at the table below:
|
PRICE |
CLOSED |
ACTIVE |
|
<120K |
466 |
5196 |
|
120-150K |
178 |
2756 |
|
150-190K |
204 |
3104 |
|
190-250K |
193 |
3614 |
|
250-350K |
149 |
3779 |
|
350-500K |
92 |
3075 |
|
500K-1M |
59 |
2786 |
|
1M + |
9 |
1025 |
|
Totals |
1,350 |
25,335 |
The table shows how many homes SOLD vs how many homes were ACTIVE on the market for the month of December, 2008 for the Charlotte Metropolitan Region*.
If you calculate the absorption rate:
1,350 x 12 (months) = 16,200
16,200 / 52 (weeks) = 311.5
25,335/311.5 = 81.33 weeks
Easier way is just 25,335/1350 = 18.76 months (x 4.33 to get weeks) = 81.23 weeks
So, at these numbers, it will take 81 weeks to absorb all the current inventory.
So why is a photographer / full motion video tour provider writing about absorption rates? Because it supports my theory in this blog post, that NOW more than ever (in distant memory) it is SO important to make sure your listings are marketed well on the internet.
86% of all buyers start their search on the internet and your listing is just one in a sea of listings. Make sure you price it right, have it in great condition, and MARKET it heads and shoulders above all the rest!
* Source: Realtor Reflections Magazine
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©2008 - AmazingVideoTours.com - All Rights Reserved. Any use of this photo, including reproduction, modification, distribution or republication, without the prior written consent of Amazing Video Tours, is strictly prohibited. Amazing Video Tours offers photography and full motion video marketing solutions to Realtors, and other individuals with property to sell, lease, or rent. A departure from the old fashion 360 Virtual Tour, Amazing Video Tours takes online property marketing to the next level.
We love the real estate agents we work with. We respect how hard they work - selling, negotiating, and closing deals. Inspections, repair requests and negotiations, loans, appraisals, surveys - we understand it. The stress they endure on a day to day basis is beyond that of most jobs. So, no one said they had to be great photographers on top of all that.
Photography is an art. One that is only learned with tons of practice. For real estate, you SHOULD shoot in manual mode. That means no point and shoot cameras allowed! One needs to be well versed in such things as aperture, shutter speed, and their relationship to one another. Furthermore, it is important to understand composition, white balance, ISO, and other photography aspects to get the best shots. All this doesn't even scratch the surface of what can be done in post production.
Sure, you can go to a home and pull out an instant camera but you need to remember one thing. When it comes to real estate photography, you are marketing the single most expensive thing someone owns. Isn't their investment worth more than the camera that happened to come with your cell phone?
Having said that, we at AVT would like to show you some of the photos we took at some recent listings:
Now let's see some examples of where we were able to help the agent improve on the photos they took of the house.
Agent Photo
Our Photo
Agent Photo
Our Photo
Agent Photo
Our Photo
Our Photo
Agent Photo
Our Photo
So you can see the importance of understanding how to use light to your advantage when shooting real estate photography. All too often the sensor in the camera gets confused by the light coming in from outside resulting in what we jokingly refer to as "nuclear summer" photos.
It is so important to show the beauty of not only the room, but of the view outside with so many expensive water front, golf front, and other homes with beautiful views. Plus, it just makes for better photos.
Remember that the market has changed. The MLS is flooded with listings and you need to make your listings stand out. Take the time to learn how to take great photos, or hire a professional real estate photographer to do it for you.
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©2008 - AmazingVideoTours.com - All Rights Reserved. Any use of photos, including reproduction, modification, distribution or republication, without the prior written consent of Amazing Video Tours, is strictly prohibited. Amazing Video Tours offers photography and full motion video marketing solutionsto Realtors, and other individuals with property to sell, lease, or rent. A departure from the old fashion 360 Virtual Tour, Amazing Video Tours takes online property marketing to the next level.
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©2008 - AmazingVideoTours.com - All Rights Reserved. Any use of this photo, including reproduction, modification, distribution or republication, without the prior written consent of Amazing Video Tours, is strictly prohibited. Amazing Video Tours offers photography and full motion video marketing solutionsto Realtors, and other individuals with property to sell, lease, or rent. A departure from the old fashion 360 Virtual Tour, Amazing Video Tours takes online property marketing to the next level.
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Amazing Video Tours offers full motion video marketing solutions to Realtors, and other individuals with property to sell, lease, or rent.
Amazing Video Tours offers full motion video marketing solutions to Realtors, and other individuals with property to sell, lease, or rent. A departure from the old fashion 360 Virtual Tour, Amazing Video Tours takes online property marketing to the next level.
Amazing Video Tours is based out of Fort Mill, SC but we serve Tega Cay, Lake Wylie, Charlotte, Lake Norman, The Ballantyne Area, Myers Park, Weddington, Waxhaw, Rock Hill, Clover, and many other areas in and around Charlotte.
The most important reason is to make you, and the property being marketed, stand out above all the competition. The ability to tell your clients that you utilize a cutting edge marketing technology that 99% of agents have not embraced yet is going to elevate you to the top of their list. They'll be blown away when they see their home in an Amazing Video Tour with ...YOUR Name, YOUR Brand, YOUR Company Logo, YOUR Contact Info, and YOUR Website are all advertised on our "Branded" player. We do all the work, you take all the credit (and the leads)!
The bottom line is - the more buzz there is about your listings, the more attention they'll get, the more showings you'll get, the quicker they'll sell, and the more money you'll have in your pocket. Don't forget that excitement about your listings will also lead to MORE LISTINGS!
Why use us over anyone else, or trying to do it yourself???That's the easiest decision of all. Just check out the videos on our blog. We believe our work speaks for itself. But if you need more reasons, here are a few:
1. Our Videographer/Photographer is a licensed Realtor in both NC and SC with Supra ekey access. As a licensed Realtor, he can call CSS to make the appointment and let himself in the home to do all the work. Think of what a huge time saver that will be for you. You don't have to take time out of your busy schedule to drive to the listing and let him in and wait impatiently for him to get the job done. It takes 2-3 hours (at the house) to do all the video and photography. Not only do you not have to show up when we do the video/photo shoot, you can be out doing what you do best - Selling Real Estate! Even better, take the afternoon off! So, how much is your time worth? We can actually save you money!
2. Our Equipment - Our Photographer uses only high quality Nikon DSLR equipment, Nikkor lenses, and Adobe professional post production software. Our Videographer uses a Professional Grade 1080i (High Definition) 3CCD Camcorder and Adobe professional post production software. No point and shoot camera or ANY consumer video camera on the market can compare! None of this means a thing unless it streams (that is, works) for the end user. Our videos are all hosted on a ultra fast dedicated server. The server is maintained 24/7/365 by professional staff. Oh yeah, and that's expensive too! Yet another thing YOU don't have to worry about!
3. Our Commitment - We are so sure you and your clients are going to love your Amazing Video Tour so much that if you are not satisfied, the next Amazing Video Tour is on us!
4. Video is HARD! - If you've ever tried to make a video, you know how aggravating it can be. Difficult lighting situations, a shaky camera, and needless zooming all can make for unsettled viewers. Marketing a property utilizing video is equally challenging. Light (or lack of it) is the camera operators worst enemy and if you don't get it under control, you end up producing a video that does more harm then good in marketing the home. At Amazing Video Tours, we've mastered the art of using video to market homes.
Instructional Tour - How To Use Twitter For Business
Comparison Tour - Visual Comparison Between 360 Virtual Tour and an Amazing Video Tour
Check Out My Real Estate Photography
Check out my offsite Blog about Real Estate, Social Media, Video, and More
ActiveRain Corp. is not responsible for the accuracy of the site's content (which is written by members of the ActiveRain Real Estate Network) and does not endorse the views of the real estate agents, mortgage brokers, and others listed here.
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