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Amie Hebert - Chaney

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Home Staging Survey Results and commentary

08-25-08
Amie Hebert - Chaney

Survey Participants

  • 81% Realtors
  • 19 % home builders

1. Have you ever used the services of a home stager:

  • 80 % said no
  • 20 % said yes

This did not come as a surprise to me. I know home staging is relatively new to the real estate industry. As is true with any new product or service, people need to be educated in its benefits and results. Realtors and home builders are inundated with sales and promotional material from all types of service providers, so it is hard to know who can be trusted and who really is providing a beneficial service.

2. For those who answered "no" they have never used the services of a home stager:

  • 56% said they would consider it
  • 38% said they were undecided and
  • 6% said they would not consider using the services of a home stager - no explanations were given.

I see this as enlightening. The majority of participates indicated they would consider using the services of a home stager with a lesser percentage indicating they were undecided. The smallest percentage of participants indicate they would not consider using the services of a home stager.

3. Home Staging -- an Effective Marketing Tool:

  • 83% said yes
  • 17% said they are undecided
  • None of the respondents said false

I see this as surprising. The large majority of survey participants see home staging as an effective marketing tool, yet only 20% have ever used a home stager. Even though home staging is a relatively new service, I see Realtors, as a group, as very innovative and savvy when it comes to marketing their services and listings.

4. Home Staging as part of a marketing plan:

  • 36% Always
  • 30% Sometimes
  • 24% Never
  • 10% Seldom

Even though 83% of participants see home staging as an effective marketing tool, only 36% of participants always use home staging as part of their marketing plan. 30 percent use home staging as part of their marketing plan sometimes; 10% seldom and 24% never.

5. Home staging is only necessary at certain times relative to the market:

  • 59% False
  • 24% True
  • 17% Undecided

This is good news indeed.

6. Home Staging is Unnecessary:

  • 82% False
  • 15% Undecided
  • 3% True

The overwhelming majority of participants agree that home staging is necessary. This is good news. It has taken hard work and a stick to it approach to advance the home staging industry with win/win results for all.

7. With regard to home staging being expensive

  • 44% True
  • 28% False
  • 28% Undecided

It will take further work to get home sellers and Realtors to understand home staging is not about spending money but about making money. Home Staging is about creative low cost solutions and not about how much money can be spent.

Copyright © 2008 | All Rights Reserved | Custom Home Staging
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Interview with Acadiana Realtor, Penny McGehee of Van Eaton & Romero

01-22-08
Amie Hebert - Chaney

This is an interview I did with local Realtor, Penny McGehee of Van Eaton & Romero for my email newsletter. I thought it worth sharing here as well.

Penny McGeheeA: What prompted you to use the services of a stager?
P: I wanted to remove myself from the task of making recommendations to clients about what wasn't working in their homes.

A: What do you see as the benefit of staging?
P: Staging turns a cold space into a warm environment. Home staging has changed the complexities of my listings. By using staging services, I feel I am given more credibility as an agent. I offer to pay for the initial consultation. Once the homeowner decides to use staging services, the fee for the initial consultation is waived. The goal of creating a more saleable listing is then achieved.

A: What do you think the mindset of realtors in Acadiana is toward staging?
P: Most agents are afraid to confront clients about spending money to put their listing in the best condition possible. Because of the perception created by HGTV, more and more agents are telling their clients about home staging.

And, now, a personal plug... :-)

A: What has been your experience with the services of Home Staging by Amie?
P: You have the verbal and staging skills to facilitate a smooth, comfortable way for clients to make the necessary changes to their homes to make them more presentable. You don't encourage people to spend money unnecessarily, but to first work with what they have.

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