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Home Andrea Palmer Phone 239-333-5556

Andrea Palmer Phone 239-333-5556

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Write for people not currently looking for a home

02-10-09
Andrea Palmer Phone 239-333-5556

Write for people not currently looking for a home

A real estate blog must combat audience churn and attract readers not yet in the market for a home. If you write only about home buying and selling strategies or your new listings, you will have a tough time building a longer-term audience.

Readers will lose interest once their transaction is complete. People not yet in the market won't be interested in your blog at all.

To build an audience that stays with you, cover topics outside of the home transaction sphere. Write about home improvement. Highlight cool things to see and do your community. If you pique the interest of homeowners who are not yet looking to buy or sell, they will be much more likely to turn to you when their time comes. After all, you will have been conversing with them for a long time.

Blogging can be an important tool in your marketing arsenal. To improve your results, stay local. Set a writing schedule. And remember to write for those not yet in the home market. Your blog can make you a trusted local authority, and that's great for your brand and your business.

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Housing Stats and Charts

01-30-09
Andrea Palmer Phone 239-333-5556

Housing Stats and Charts

Sales of existing homes in the Greater Fort Myers are were up an astounding 181.7% in December, with a total of 1034 properties sold versus 367 during December '07. Short Sale and bank owned properties continue to influence market prices, as the median price dropped to $97,750, which is below 2003 levels.

10,326 single-family homes were listed for sale in the Greater Fort Myers area during the month of December, with an estimated 8.8 month supply of inventory - this is in sharp contrast to a year ago when the inventory supply was nearly 23 months. Sales activity remained steady at year end with 8,768 single family homes sold in 2008, an increase of 86% versus the prior year.

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Florida is selling!!!

01-28-09
Andrea Palmer Phone 239-333-5556

Buyers from across the nation and around the world snapped up bargain-priced homes in Lee County in December, pushing sales up 146 percent from a year ago.

Realtors assisted in the selling of 1,064 homes in Lee in December - up from 432 in December 2007 - according to the Florida Association of Realtors. Last month, 600 existing homes were sold.

The median sales price fell 50 percent to $106,900, from $215,200 in December 2007. The median price was essentially flat from November, up about $800.

For the year, 8,217 existing homes sold in Lee, up 43 percent from the 5,753 in 2007. The median price was $158,200, down 38 percent from $254,700 in 2007.

"For the past six months, it seems like every month has been better than the last," said Valerie Busic, a Realtor with Busic, Chesser & Associates.

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INTERNET NEWS

01-24-09
Andrea Palmer Phone 239-333-5556

INTERNET NEWS

Did you know that 32% of buyers in 2008 first learned of the home they purchased by seeing it on the Internet? That number was up from 29% in 2007 and from just 2% in 1997. As more home searches are done online, we must expand our Internet presence and improve awareness of our public MLS search engines.

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PRODUCE YOUR OWN VIDEO TOUR

01-21-09
Andrea Palmer Phone 239-333-5556

PRODUCE YOUR OWN VIDEO TOUR

We can create video tours on our own, but we need the right equipment. Ideally, you should purchase a "prosumer" level camera for a crisp image and a fluid-head tripod for smoother shots. Additionally, use high-definition videotapes and take advantage of lighting. For interior and exterior shots, pan side-to-side and up and down, taking care not to film cluttered spaces and not to walk with the camera. Film the exterior in the evening light for best effect. When editing, consider adding music and narration, using such programs as iMovie or Windows Movie Maker. In addition to moving to the next shot on a sound or beat, try to coincide the narration with the image on the screen.

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