You are looking at reasons why your customers are not buying what you have to offer?
You know you have a good product or service, yet you can’t even give it away for free?
Others in your industry are undercutting your prices and stealing your clients?
It is TIME you took action. STOP blaming the economy, your industry education, your competition….you have the power to succeed. Let me show you how!!
If you have been to marketing classes in the past and walked away full of ideas and inspiration, but got home and didn’t know where to start, you need to know this Marketing Course is DIFFERENT!
Well, yes, this course will inspire you and yes, it will give you at least a dozen “Aha!” moments, the difference is when you leave this one week course; you will have a marketing plan specific for your company. You will have outlined your entire marketing campaign for six months.
How much will it cost your company if you don’t come to this event? How many months will it be before you have to give up on your dream of a profitable business? How much are you willing to risk when you settle for less than what your business potential could be making? What if I told you for one weekend of your time, you could be on your way to INCREASING your profit margins, and feeling in control of your marketing results?
WARNING – This course is not a light social event. It will take brain power to get the results we are talking about.
Strategy for Success Marketing Retreat - This marketing retreat will teach you how to set up, implement, track and analyze a marketing campaign that is right for your business. One weekend and you take home a 6 month marketing campaign ready to be implemented on the following Monday. See dates and locations near you!
January 15-17th, 2010
- Approx. 1hr from Toronto $50 off when registered before Dec 1st, 2009 More Details!
OPEN TO ALL SMALL BUSINESSES WANTING TO TAKE THEIR BUSINESS RESULTS INTO THEIR OWN HANDS.
Course Includes: - Accommodations, - Meals (2 breakfast, 2 lunch 2 dinner) - Coaching (30 min one to one coaching) - 8 workshop components * Complete a customized six month marketing campaign for your business!
Investment: $995.00/person* $1855.00/couple/partners (We encourage partners to work together) * Double occupancy, for private room additional $150.00 required.
EMAIL FOR REGISTRATION FORM - Angela Brooks
Toronto, ON, August 11, 2009 - It is not surprising, given today’s economy, to find consumers looking for more value when choosing services and products. Consumers are still spending; they are just doing more research before buying. They evaluate quality, price, and customer service, past client experience, referrals, testimonials, work samples and then the tie breaker is “what makes your service better than others?” and “what else do you offer?”
Certified Staging Professionals™ helps their graduates “provide a more service option” by the launch of phase two of their agreement with Aeromove®, a home and move services program available exclusively to Aeroplan® Members. Phase one offered 500 Aeroplan® Miles for those registering for the three day CSP course, or when hiring an Elite stager through the CSPElite™ program. Phase two allows consumers in the home staging and real estate industry to take advantage and collect more Aeroplan Miles, as Canadian Certified Staging Professional members can now offer their own clients Aeroplan Miles once hired.
“I was thrilled to add this reward program to my staging services,” said Karen Salzsauler, owner of Lifestyled Interiors, one of the first to sign up to offer Aeroplan Miles. “I took my staging training three years ago with Christine Rae of CSP. I own and operate a successful staging company in Milton, Ontario, and this is just another perk I can offer clients that will give my small business a competitive edge.”
Monica Stanciu of Staged 2 Sell Solutions Inc., a Certified Staging Professional in Markham, Ontario said “I even offer Aeroplan Miles to existing clients who already use my services. “It shows clients that I appreciate their business.”
Consumers can earn Aeroplan Miles from home staging companies in the following cities:
• New Liskeard, Ontario - by Patricia Foreman of BEAUTIFUL INTERIORS by PATRICIA
• Ottawa, Ontario - by Alanna Tozer of Divine Staging Solutions and Jodi Buck of Flair & Function
• Oakville, Ontario - by Johanne Sergerie of Glowing Homes, and Monica B. Rolling of Style Expressions by Monica Rolling
• Toronto, Ontario - by Nancy Hoag of ALLDECOR Home Staging, and Carole Tremblay of Open House Staging
• Milton, Ontario - by Karen Salzsauler of LifeStyled Interiors
• Markham, Ontario - by Monica Stanciu of Staged 2 Sell Solutions Inc.
• Newmarket, Ontario - by Susan Crema-Martin of Martin Designs
• Ancaster, Ontario - Karen Hubert of Centre Stage Design
• Sutton, Quebec - by Kiki Busch of Kiki Busch Interior Design
• Vancouver, BC - by Connie Nedergaard of StagednSold (also servicing Victoria, Toronto, and Ottawa) and by Barb St. Germain
“The key to a successful business is in the value you bring to the table,” said Christine Rae, President of CSPI Academy, education provider of the internationally known three day CSP Real Estate Staging Program and author of Home Staging for Dummies. “A graduate from the CSP program has the ability to bring more value and exceptional service to their clients.”
For a complete directory of home staging companies offering Aeroplan Miles visit www.findyourstager.ca
The CSP International Business Academy provides educational models in Green Build Science, Real Estate Home Staging, Divorce This House, CSPI NEED to KNOW™ Marketing and Business, Diversity Sales Specialist, Senior Move Management and more. For a complete list and to view dates and locations of upcoming courses visit www.cspiacademy.com
® Aeroplan and Aeromove are registered trademarks of Aeroplan Canada Inc.
I am very pleased to be able to announce the official launch of the NEED to KNOW™ Marketing Courses offered at the CSPI Business Training Academy. I have been a marketing coach for eight years now, and during those years I have come to see a huge pattern in marketing challenges that business owners face. It is exciting to be a part of a solution that can help so many.
How is the NEED to KNOW™ marketing courses different than others?
For Example: Course 6 - Need to Know™ how to attract media attention? Learn to build a press kit geared to get your company featured in magazine and print articles.
During this two part webinar, you not only learn why press kits are important, I walk you through the components of a press kit; what should be included, how to determine your press kit budget, how to target the magazines you want to be published in and during the course you learn to effectively build a press release. Along with a step-by-step process and task list to effectively gain media exposure, you leave the class, having built a press release you can distribute immediately.
Although I have been working with the staging industry since 2001, and am known in the industry for assisting home staging companies, these marketing courses are for all business owners. They are available both online through webinars and in class at the CSPI Academy in St. Catharines Ontario.
For information on upcoming dates: http://archive.constantcontact.com/fs011/1011125928046/archive/1102618903378.html
Wiley Publishing has done it again; the ‘For Dummies' series has capitalize on North America's home staging experts Christine Rae (St. Catharines,ON) and Jan Maresh (Longmeadow, MA) offering to their readers "Home Staging for Dummies...a Resource for the Rest of Us!"
Homeowners looking to sell their house in today's up-and-down real estate market need an advantage. One strategy - by properly preparing a home for resale sellers can sell faster and take more money away from the transaction.
Christine Rae, co-author of the newly published "Home Staging For Dummies" (a Wiley imprint, May 5, 2008, $19.99) which teaches homeowners, real estate agents, investors, and builders how to make important home improvements in the most cost and time effective way; will be signing books at the St. Catharines, Chapters book store on Saturday, October 25th, 2008 between 1-3pm.
As an internationally recognized instructor in the home staging industry, Christine Rae has been providing ground-breaking staging programs since 2001, after a 32 year career in executive business management. In September of 2005, she developed and launched her innovative certification program throughout North America (Canadian Certified Staging ProfessionalsTM and Certified Staging ProfessionalsTM in the USA). In this short span, she has personally instructed over 2600 entrepreneurs empowering them with the knowledge on how to start and grow a successful home staging business.
Christine Rae is a recipient of many industry awards, among the most recent is the 2007 RESA (Real Estate Staging Association) "Staging Innovator of the Year." Christine was nominated and voted for by her peers for her dedication to the staging industry and her innovative development of a continuing education program for stagers, real estate professionals and the conception of EcoStagingTM (for more information on these programs visit www.stagingtraining.com.
Angela Brooks is the Marketing Director of DSI, an international corporation lifting the staging industry to new heights. Canadian Staging Professionals (Canada), Certified Staging Professionals (International) and EcoStaging are founded by Christine Rae, President of DSI.
Whether you are a Decorator, Designer, Organizer, Real Estate Agent or someone wanting to build a home staging business - this program is for you!
The Certified Staging ProfessionalTM workshop is a comprehensive program taught through hands-on interaction, with group exercises, roleplays and in depth practical application of work samples, geared to prepare its participants to enter the staging industry with confidence and experience necessary to succeed.
To receive a Free Information Package on taking our CSPTM Staging Training in Canada Click here
To receive a Free Information Package on taking our CSPTM Staging Training in the U.S.A Click here
Christine offered a comprehensive program in how to develop your own real estate staging business. I am now on the "fast track" to success!
-Nancy Wilkie CSPTM
CSPTM Home Staging Training Includes:
Resource Manual & Class Instruction - 350+ pages/30 hour with trainer
Staging Industry Statistics
Key factors in the Home Staging Market
How to sell to different kinds of people
8 Pricing Modules
4 types of consultations - step by step processes
Reporting Systems - including unique and innovative staging tool the CSPTM Room Ready Hand Book
Instruction on using the CSPER - Certified Staging Professional Evalution Report - unique tool for CSP's
7 Samples of Contracts, Proposals, Letters, Bids and Quotes, Vacant pricing charts, ,
List of different streams of income available to a certified staging consultant
CSPTM Tool Kit - recommended list
10 Simple steps for staging a room
20 Additional Staging Tips
The 6 F's of staging; Includes elements of design, scale, floor plans, traffic flow, and more!
8 common problems faced when staging
Top Ten Tips and Techniques
Colour - Including CSPTMStaging Safe Colours, elements of colour, colour planning, Choosing paint and more....
Room solutions with the use of art
Five minute floral ideas and tips
Rental Furniture and how it works
Staging for living palette
Staging a house during the holidays
Selling a house with feng shui
Storage options
Building your inventory
Open house checklist - showing instructions and 20 minute time saving tips...
Knowing your clients - 29 pages to increase your knowledge of the Real estate Industry, includes: determining the role of a stager, objection handling, and identifying secondary target markets
Business start up - 5 Crucial things
10 Wacky Ways to get in front of a Real Estate Professional
Presentations to Real estate Agents
Building a staging team
Anatomy of an effective business plan
56 page Marketing Resource - Success of Marketing written for CSP Stagers by Marketing Guru Angela Brooks
Student Resources
Hands-on Experience
Field training - Day 3 Stagers actually stage a home on the market!
Role-playing & staging exercises
Mentoring - Job Shadowing - *Available in participating areas
CSPTM Support
Access to Resource Center for CSPTM graduates
Listed on "Find a Home Stager" directory
Access and availability of branded promotional material
Bulk Advertising Opportunities
Additional Educational Opportunities, such as: teleclasses, online learning, colour certification
The Coffee Break newsletter for members only
Co-marketing Opportunities
Free Refresher attendance of the CSPTM Program
The Staging Standard Magazine
The Staging Standard Newsletter
Annual Education Conference
CSPTM M.O.R.E Program - NEW!
1. Your own Blog on the Staging Community Weblog
2. Five Marketing Modules - step by step 8-10 week marketing plan
3. Portfolio Presentations
4. Press Kit Presentations
5. Teleclasses - How To's; Marketing, building a newsletter, branding and more!
Memberships
Membership Advantage Card
One Year Directory -sellthishouseusa.com
One year International
Discount Affiliate Memberships
*Certified Staging ProfessionalsTM provides additional marketing material, tools and teleclasses more details in class and on the CSPTM Resource Center
Who would benefit from taking the CSPTM Program?
Christine Rae is easily approachable and keeps the class interested in everything she discusses. She always encourages questions and student opinions and is genuinely concerned that we the students are understanding the information she is giving us. I would HIGHLY recommend this class to anyone interested in entering the field of staging. This was well worth the money!
-Glenda James CSPTM
"The unique CSPTM tools, student resource centre, website profiles and the incredible advertising that this program provides makes me extremely proud to be associated with the program." says Ann Maurice - TV's House Doctor International Interior Designer and Property Expert
-- provided us excellent information, tools and support. The field trip was great hands on opportunity.
The information and tools that have been provided to us has given us a great start. All the exclusive benefits to CSPs are extraordinary.
Tabatha Gibbons, CSPTM
Owen Sound, ON
The material was presented in an interesting and professional manner. Christine was extremely motivating.
I feel the program gave the information and tools necessary for me to feel confident enough to assess a home and provide and accurate consultation. I know that if I have any questions, I can contact CSP for the support I may need.
There was so much material covered in such a short time, the 3 days just flew by. I am so looking forward to starting my new business and learning all there is to learn about staging!
Thank you so much Christine!!
Carol Krell, CSPTM
London, ON
This class so surpassed my expectations. I am still reading through the training manual. So much useful information!
You provided a great understanding to what it is staging is supposed to accomplish...you gave great examples and visuals. You provided a wonderful understanding of how realtor's work and how they get paid. This is very useful as we need to be able to "sell" them on using staging.
I am glad that I went forth with taking the class. Even though I've been doing this for a few years, I left feeling even more confident then before! I know that I can expect to see nothing but continuing growth and recongnition for anyone who is CSP. It was well worth it!
Gina McNew, CSPTM
Kennesaw, GA
This course was well worth the time and money. It was fun and met a lot of wonderful people, Christine's friendly approach flowed through the entire 3 days. She was very easy to relate to in terms of her business experiences. It made me realize that I'm on the right track to my company's success.
The information binders, powerpoint presentation, the class format was great even though there was homework!!!
Take the program. Invest the money, it's totally the best decision you would make.
Nicki Nugent, CSPTM
Brampton, ON
I was and still am so excited about getting things going. This class boosted my spirits and gave me the confidence I needed to get out there. I have been spending so much time organizing and making sure everything is perfect before starting but the class gave me the extra shove to DO IT!
Organization was great, material was terrific, the resource manual is fantastic.
It is well worht the money! Great information; knowledge shared was wonderful; great group of people, and the insturctor was very knowledgable, patient, and informative.
Patricia Kay McAlpin, CSPTM
Rome, GA
...Be prepared for busy & long days, need to be free of all duties in the evenings
The ongoing support and opportunities are paramount.
I am extremely satisfied with the course and especially Christine Rae and the CSP program. I came into this with a little knowledge as to what staging is but I am coming out of this with a wealth of knowledge and tools to get into a business where there is definitely a growing market. Hats off to Christine, Lee and all the CSP support staff.
Delivered the most essential information in a condensed period of time and enabling the student so walk away with the necessary tools to start in the staging business.
I honestly believed that I would not come out of a 3 day program and feel confident and ready to start a new business but with the information and support that Christine Rae & CSP offer it is definitely a reality. The day 3 assignment is definitely a test of what you have learned and it's quite rewarding seeing the difference you can make after taking the course
I was very satisfied with the information taught and also what was provided in the manual. It will give me the confidence needed to start my own business. The manual is excellent. Any questions, I always find the answers I'm looking for in the manual. I would recommend this program for someone who would like to start a business. The course covers everything and the hands on experience is a great learning tool.
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