Deciding What to Write: A 6-Part Series for Newbies (Part 4)
One of the first concerns on every new blogger's mind is: What should I write? I can answer that in 4 simple words:
WRITE WHAT YOU KNOW.
Writing instructors from grammar school English teachers to Masters level university professors have been advocating this forever. The reason is that it's very, very good advice. Write what you know. What if you're new to the real estate industry and don't yet feel all that adept at any particular subject? Then write what you want to know. As you research and learn and master the material - whether it's all the hyperlocal details of your farm community or every aspect of home staging from A to Z - share what you learn. No one has to know it's new to you - and in the process, you become known as an expert!

Don't worry about whether you're a good enough writer, smart enough, accomplished enough, knowledgeable enough, etc. JUST DO IT! Like riding a bike, it will come back to you ... and like any other skill, the more you do it, the easier it will become. Honestly, the more you blog, the more ideas you will have for things to blog about.
In general, I advocate following the 80/20 rule. Make 80 percent of your blog posts about some aspect of real estate; then, use the other 20 percent for non-real estate topics that would be of general interest to your fellow ActiveRain members.
One note: do NOT get hung up on the fact that other people are writing about the same topics. You are a unique individual, so you're naturally going to have your own way of seeing the world and reporting on it. Sure, there are tons of posts about curb appeal - does that mean you shouldn't write another one? DEFINITELY NOT! Simply because you're a different person, you will have a perspective that makes your post unique.
And the more unique the better. Trade on your strengths. Find your voice, your brand, and stick to it! You might be funny, serious, research-oriented, irreverent, intellectual, spiritual, political, etc. There's no wrong or right - except that you be respectful of other people's views, even if they differ from yours.
Ideas for Kinds of Posts
Here are a few ideas for the kinds of posts you can write.
I've said it before and I'm going to keep on saying it until I know in my heart you're really listening: Just DO it! All of it. But start by blogging on ActiveRain. And if you have any questions at all, I'm here to answer them. Remember, utilize your respources!
Anna Banana
Miss any segments in the series? Catch up now!
Part 1 - Making the Most of ActiveRain
Part 2 - Be Strategic With Your Blog
Part 3 - Create a Blogging Schedule
Part 5 - The Five Deadly Sins of Blogging
Part 6 - Perfecting Your ActiveRain Profile
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Create a Blogging Schedule: A 6-Part Series for Newbies (Part 3)
This one is pretty self-explanatory - go figure. But just because it's easy to understand doesn't mean you can overlook its importance! Creating a schedule is one of the best things you can do to be successful at blogging in general, and on ActiveRain, in particular.

Yes, blogging takes time. But if you can get the scheduling thing down now, all your efforts will pay off faster, bigger, and better than you can imagine. And if you have any questions at all, don't hesitate to ask. That's why we're here. Trust me - I was where you are once. It gets easier and all the myriad returns are so well worth it!
Anna Banana
Miss any segments in the series? Catch up now!
Part 1 - Making the Most of ActiveRain
Part 2 - Be Strategic With Your Blog
Part 4 - Deciding What to Write
Part 5 - The Five Deadly Sins of Blogging
Part 6 - Perfecting Your ActiveRain Profile
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Wordless Wednesday: Gierhoorn - the Venice of the Netherlands
Would you ever give up your car - that reliable friend that gets you everywhere you want to go? You might think about it when you see these pictures from Giethoorn, Netherlands. When we think of canals and a city with no streets, invariably Venice, Italy comes to mind. But there's another picturesque, street-free European village that flies largely under the radar as tourist destinations. Giethoorn is a village in the Dutch province of Overijssel, whose oldest part has no streets.


About 7.5 kilometers (4.7 miles) run through the tiny village, with 50 little wooden bridges spanning the canals. Although the more modern parts of the vilalge do have cars and roads now, at one time, all traveling was done via boats through the canals.


The boats are known as "punters," electric-powered boats that are no louder than a whisper, so as not to disturb the peace and quiet in this scenic village. The canals are only about 1 meter deep.


Most houses have thatched roofs, the source of which are the many marshy areas that provide an ensless supply of reed. In the olden days, only rich people had tiled roofs, for tiles were much more expensive than reed. Today, it's the other way around: a thatched roof costs a lot more than a tiled roof.

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Thinking of buying or selling a home in the Phoenix area - or know someone who is? This is the PERFECT climate for move-up buyers.
Find out how we can help make the buying or selling process simple, stress-free, and enjoyable. Feel free to contact me by phone 602-595-8900 or email me.
Search here for homes in the Phoenix area.
You can also visit our website for more information on Phoenix and the surrounding areas.
Learning to Play in the Rain - Phoenix AR Workshop on Nov 19th, 2 to 4
It's my privilege to have been invited back to present another seminar on ActiveRain for Chicago Title.
If you know any agents in the Phoenix area who:
Please forward these details!
Learning to Play in the Rain
Thursday, November 19, 2009
2-4 p.m.
Landscape Mart
8028 W. Thunderbird Road
Peoria, AZ 85381-4612
(623) 298-6800
You know first-hand that we're in one of the most competitive industries out there! So are you looking for a way to niche yourself and stand out in the crowd? Do you still think blogging and social media are a waste of time, in spite of what others might be saying? Do you keep telling yourself that you would blog, if only you had the time?
If you answered "yes" to any of these questions, you'll want to mark your calendar and attend this seminar!
Bring your laptop and Learn to Play in the Rain! Seating is limited, so you must RSVP. Let me know and I'll put you on the list. Sure hope to see you there!
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Do you live in the Phoenix, Arizona area? Are you thinking about making a change in real estate companies? Give me a call at 602-595-8900 or e-mail me.
Let's talk about your marketing strategies - and how blogging is just one way to build your business.
Big Deal - So You've Reached 200,000 ActiveRain Points
Big deal. You're darn right it's a big deal! Grateful just isn't a big enough word for the Internet coach I was so fortunate to have met and hired in September '08. It was clear that we needed a shift to ensure that our business would survive and thrive in 2009 and beyond. After many months under her expert guidance and instruction ... we are here today!
Perhaps you can relate to my journey. Long before I met my coach, I knew in the back of my mind that I should be blogging, but I had no idea where to start. I began a few blogs on other sites but didn't get very far on my own. Then I remembered that a colleague of mine had invited me to join ActiveRain back in December 2006. Yes, 2006! Oh, how I wish I would have understood in 2006 how powerful ActiveRain is in building a sustainable real estate business.
The good news that is I now understand how powerful the ActiveRain community is - so please listen very carefully. Are you ready for perhaps one of the best pieces of advice you'll ever receive about growing your business? Seriously, please listen. As I give workshops on ActiveRain around the Phoenix Valley, I have the opportunity to chat with many agents. What surprises me the most is how many agents and affiliates fail to see the value of creating a blog, or participating in any kind of social media, for that matter. What they say is, "Yeah, yeah, yeah. It's too much work," or "I'm too busy," or whatever other excuse they have (and trust me, I made the same *!#? things as well). Thank goodness I woke up and came to my senses.
The bigger question is: Are you ready to learn how to build your business on ActiveRain?
It's OK if you're brand new, or if you've had your account for years. The thing I learned is that it's NEVER too late to get started.
So let's get to the nuts and bolts of why YOU should begin your ActiveRain journey today
OR
Why YOU need to get off the sideline, get involved in the community, create blog posts, comment on other members' blogs, and start building your business. Stop hanging around the side of the pool. Jump in now!
1. First and foremost, the ActiveRain community is a very giving, helpful, and encouraging group of professionals.
At first, most people are a bit timid about getting started. Understandable, too, as it can be very overwhelming. During my first weeks, other 'Rainers' reached out to welcome me. They were so encouraging! They freely offered me tips and suggestions about how, why, and where to find information. And the staff - OMG! They had the patience of a saint with the likes of a fairly clueless person! You know the feeling - you keep asking the same question over and over, and they keep telling you what to do but it makes absolutely no sense.
Trust me - we will stick with you as you learn and grow. We are a community of giving, caring, and fun professional people.
2. Secondly - you will learn more on ActiveRain about social media, real estate issues, and business-building ideas than you ever thought possible.
This is no joke. I've been a broker since 1987, and this has been the most dynamic platform for learning I've experienced - ever. It's like a whole new world has opened up, and it just keeps growing and growing. You will experience fun and frustration learning the ins and outs of ActiveRain (yes, it can be a little overwhelming - OK, more than a little overwhelming). But, you see, here is the beauty: all you need to do is refer back to point #1, and your frustration will go away if you ask for help from fellow AR members.
Note to Seasoned Agents and Brokers: You need to pay attention to these points, more so than the other folks, or you'll be left behind and wish you hadn't been so *%&$!?.
Trust me - I know what I'm talking about here... I was very *%&$!? for 2 years!
3. Thirdly - would you like buyers and sellers to find you on the Internet and hire you to work for them?
Of course you would! To this date, we've been thrilled to have closed many transactions as a result of blogging and becoming part of the ActiveRain community. And we've got more referrals in the works. Sound good? IT IS. I won't fool you or lead you down a primrose path; it will take consistent effort and time to start seeing results, and more time to sustain those results. There is no such thing as a free lunch. I fully expect that as I continue to learn and grow, my results will only improve.
Trust me - take the ActiveRain plunge and learn how to be the Leader in Your Niche.
4. Finally - there is a lot of fun going on every day on ActiveRain!
In the middle of all this serious relationship-building, learning, and business development, you will have fun, too! There have been many days of long, long hours and serious issues to deal with at the office and then ... your Brain will say to you: "Why not just pop in on ActiveRain and find a post that makes you laugh so hard tears run down your eyes?" Who doesn't need that in our challenging business climate?

Trust me - you will learn, grow, develop amazing relationships, get leads, give leads, and have a little lot of fun and stress-relief along the ActiveRain journey...
Anna Banana
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