Anthony Dyson

About Us:

ANTHONY DYSON'S "LEASEMAX SUPER LEASE NEGOTIATION SYSTEM" and "PURCHASEMAX SUPER BUYER NEGOTIATION SYSTEM" are APPROACHES THAT RESULT IN RENTAL COST REDUCTION and PURCHASE COST REDUCTION FOR THOSE WHO ACT ON HIS ADVICE.

Anthony Dyson is recognized as an expert lease negotiator helping Toronto Commercial Real Estate tenants in just about every category of business reduce rental rates and build business protection into their commercial real estate leases. He also represents buyers of commercial real estate with his exclusive and innovative PurchaseMax Super Buyer Negotiation System.

Unique among commercial real estate brokerage firms in Toronto, Anthony's International Franchise Realty Executives Dyson Inc. team brings to bear all 7 kinds of expertise needed to protect tenants: (1) expertise in real estate markets, (2) expertise in real estate law, (3)expertise in real estate taxes, (4)expertise in landlord accounting practices, (5) expertise in lease negotiations, (6) expertise monitoring tenant buildout and, if necessary, (7) expertise in real estate lease arbitration.

Anthony's team has saved tenants millions of dollars negotiating with the biggest landlords and landlord brokers in the country, including Standard Life, Brookfield Properties, Oxford, Cadillac Fairview, London Life, Markborough Properties, Orlando Corporation, Cushman & Wakefield, J.J. Barnicke, Colliers.

He has purchased properties for such companies as Markborough Properties (owned by Hudson Bay Company, Toronto Auto Dealers Association and other large developers as well as serving many smaller clients on the purchase side.

Anthony has served tenants in Montreal, Ottawa as well as Toronto and the GTA and his team has audited premises across Canada and the United States.

Anthony Dyson has an uncanny knack for spotting lease clauses that cost tenants money. When he began his career in Toronto Commercial Real Estate working for a typical landlord's broker, he was advised when he expressed an interest in learning about leases that "he didn't need to know those kind of things as they are dealt with by lawyers."

Little did he know that this thinking was and is pervasive throughout the the landlord broker companies and that landlord's agents know little about the actual lease. Once the offer to lease was negotiated, they move on to the next deal.

Undeterred, because it just made sense to him, that the 70 page lease the tenant lives with throughout the lease term was much more important than a three page offer to lease often dictated to the tenant on a standard form prepared by a landlord's lawyer, Anthony waded through obscure and dusty law books about real estate leasing.

Anthony was encouraged when he read Harvey Haber Q.C's Tenant's Right and Remedies in a Commercial Lease who agreed with Anthony's theory.

Haber writes, "the tenant is in a better position during the negotiations of an offer to lease than in the lease negotiation stage"... and he writes "it may be well worth hiring a qualified solicitor or real estate advisor, who may be successful in obtaining concessions from the landlord which deviate from the landlord's standard form of lease, when negotiating the offer to lease."

Anthony believes that Haber's recommended approach results in considerable savings for Anthony's clients and protection against future hassle and business loss. He follows the Haber method to a "T".

Anthony Dyson has been called the "Ambassador of Lease Negotiation" because he's able to negotiate really tough deals for his clients that leave landlords happy as well. He cuts to the core of the rent and lease clause issues in a way no other "normal" realtor does.

Anthony Dyson's multi-step comprehensive UnLease Super Lease Negotiation System combines tough negotiation, incredible knowledge of leases and a team of lease experts including a paralegal specializing in real estate leases and a CGA specializing in tax and operating cost audit - specifically the auditor uses his skills to seek out hidden costs and penalties in real estate leases.

Anthony NEVER represents landlords. This is more important to tenants than most realize.

"Brace yourself for a shock: your company's real estate broker may not always have your best interests at heart" writes Don Durfee in an article entitled Divided Loyalties in CFO Magazine.

He goes on to write the following "...conflicts of interest in the real estate business are pervasive and costly, say experts."

Durfee comments that "Many of these conflicts are well known. For example, it's common for a brokerage firm helping a company find office space to also work for landlords in the same market."

"the largest real estate services firms - a group that includes Trammell Crow Co., Jones Lang LaSalle Inc., and CB Richard Ellis Group Inc., among others - derive about two-thirds of their revenues from owners and investors and the other third from occupiers".

"People in the industry will say, 'Hey, there's no conflict. Show it to me,'" says Tom Gibson, a veteran of several brokerage firms who now has his own real estate services firm in Newport Beach, California.

"But whether [brokers] admit it or not, what usually happens is that you make sure the guy giving you the ongoing business - probably the property owner - gets the benefit of the deal as opposed to the tenant, who you'll probably never see again."

Excerpted From Divided Loyalties found at http://www.cfo.com/article.cfm/5193379/2/c_5243641

Areas of Expertise

My approach to leasing is quite different than that of other realtors. Having had the opportunity to work with dozens of different types of businesses, I've noticed that most businesses suffer from a leasing "tunnel vision." They all seem to focus just on rental rates. Unfortunately, this means that they miss out on cost savings and business protection that are hidden in landlord's leases.

To make matters even worse, the techniques that nearly all businesses use to negotiate commercial leases are hit-and-miss at best. If you need proof, just take call up any commercial realtor and ask him or her if she'll negotiate not just the offer to lease but the actual lease document. If she's like the vast majority of real estate brokers, you'll see that this will be left to the lawyer's to be done after the "business terms have been settled".

But Harvey Haber, Q.C. and lease expert and the author of numerous legal texts on leasing tell us that, "the tenant is in a better position during the negotiations of an offer to lease than in the lease negotiation stage"... and he writes "it may be well worth hiring a qualified solicitor or real estate advisor, who may be successful in obtaining concessions from the landlord which deviate from the landlord's standard form of lease, when negotiating the offer to lease."

So why don't most realtors do it this way? First they don't know how and second they don't want to offend landlord clients. After all according to CFO Magazine over 66% of their revenues come from landlords who they represent as listing agents.

Fortunately, there is a simple answer to this potentially disastrous situation. The answer is a proprietary method I've developed called The LeaseMax Super Lease Negotiation System.

The LeaseMax Super Lease Negotiation System is dramatically different than traditional realtors because it "reverses" the typical negotiating process and actually gets the landlord to negotiation the lease when you have the leverage (before you commit to the space in an offer to lease and you can still walk away from the deal) rather than your lawyer begging for lease concessions as time ticks down towards occupancy of your new space. And any time you have negotiating leverage, the likelihood obtaining concessions from the landlord which deviate from the landlord's standard form of lease, increases exponentially.

LeaseMax Super Lease Negotiation System

Landlord
brokers

Lawyers
generally &
outside law
firms

Other tenant
representatives

Represents
tenants
exclusively

YES

No

No

Yes

Expertise in
real estate
markets

YES

YES

No

Yes

Expertise in
real estate
legal issues

YES

No

Probably not

Probably not

Identifies
hidden costs
related to
business
issues

YES

No

Probably not

Probably not

Identifies
hidden costs
related to
landlord
accounting
practices

YES

No

Maybe

No

Identifies
hidden costs
related to
financial issues

YES

No

Maybe

No

Testimonials

LeaseMax Super Lease Negotiation System

Landlord
brokers

Lawyers
generally &
outside law
firms

Other tenant
representatives

Represents
tenants
exclusively

YES

No

No

Yes

Expertise in
real estate
markets

YES

YES

No

Yes

Expertise in
real estate
legal issues

YES

No

Probably not

Probably not

Identifies
hidden costs
related to
business
issues

YES

No

Probably not

Probably not

Identifies
hidden costs
related to
landlord
accounting
practices

YES

No

Maybe

No

Identifies
hidden costs
related to
financial issues

YES

No

Maybe

No

Here's how profitable Anthony Dyson's strategies and techniques have been for his clients - in hard dollars and cents!

"Not only did we achieve excellent rental rates but also we negotiated out many so-called standard clauses which would have resulted in extra costs in the future...negotiated flexibility to take more space, reduce our space needs or cancel our lease if necessary"

Gerry Dickie, Blaiklock

"Although our existing landlord reduced our rent by $19.00 per foot as a result of Dyson's firm negotiation, we decided to move our offices because Dyson was able to negotiate even greater savings with the new landlord. The new landlord paid for our entire move including the costs of moving our computer system and gave us a cash allowance to build our new offices.

Robert W. McRae, Chief Executive Officer Canadian International Group of Funds (Now C.I. Mutual Funds)

"amendments to our lease reduced our rental costs by a total of $500,000...prior to this we had approached our landlord without success...good value for our money"

Quentin Shipley, CFO

Victorian Order of Nurses

"reduced our rent by approximately $8.00 per foot from the landlord's initial proposal... extremely trustworthy ... engaged Anthony Dyson again .. ...handled all our problems with our landlord to our satisfaction without destroying our relationship."

Vivian Sweeney, VP Finance, Jonik Hospitality

...secured us favourable rental rates and terms and conditions under very arduous and difficult negotiating conditions...our good relationship with our landlord was preserved..."

Anthony Davidson, CFO

Amphenol Canada

Total savings of approximately $5 million dollars in rental costs over the lease term...Their action on our behalf clearly evidenced their independence and skill. In my opinion they have the experience and skills to negotiate leases to the highest standard.

Bernard Stevenson, CFO

Harlequin Publishing

"Anthony pointed out many clauses in both the Landlord's Offer to lease and the Standard Lease that could severely impact the bottom line of our business. In fact, one clause was so seriously detrimental that it meant that we could have lost our entire $200,000 investment in leasehold improvements and we would have had to start over again in another location."

Robert Li, Owner Chinese Restaurant

You could be getting similar results. All it takes is a phone call to find out how you can immediately start reducing rental costs and protecting your business from hidden. Just dial (416) 410-1080. Anthony Dyson will take your call personally and tell you precisely how to get on a fast track to increasing your bottom line by reducing rental costs and building business protection into your lease.