Google can help you generate real estatereferrals & leads.
Google has more real estate searches than other search engines combined, & more unique visitors than all real estate specific web sites.
Google is the most-used search engine for researching & purchasing real estate information & services.
The Google network reaches over 80% of U.S. Internet Users.
Below is a presentation that will show you the best Google tools to use to get the maximum exposure for your real estaste business. You will not only get higher search engine placement but will also gain some valuable tools for your real estate business. Enjoy...
Facebook Fan Page vs Group: Let's Compare
First, let's establish that a Facebook presence is crucial to your social media marketing strategy. Now let's compare
Facebook Groups are set up for more personal interaction. Groups are also directly connected to the people who administer them, meaning that activities that go on there could reflect on you personally. Pages, on the other hand, don't list the names of administrators, and are thought of less as a person, and more like a brand or corporate entity. Facebook considers groups to be an extension of your personal actions. When you post something as a group administrator, it appears to be coming from you and is attached to your personal profile. Alternately, Pages can create content that comes from the Page itself, so that content doesn't have to be linked to you personally.
Member Notification
As long as a group is under 5,000 members (Due to their security features, and size limitations only groups under 5,000 members can send email blasts), group admins can send messages to the group members that will appear in their inboxes.
Page admins can send updates to fans through the Page, and these updates will appear in the "Updates" section of fans' inboxes. There is no limit on how many fans you may send an update to, or how many total fans a Page can have.
Administration
Groups offer far more control over who gets to participate. Permissions settings make it possible for group admins to restrict access to a group, so that new members have to be approved. Access to a Page, however, can only be restricted by certain ages and locations. Again, this makes groups more like a private club. But on the other hand only a Page will be visible to the public even if they are not registered on your page.
Applications
Pages can host applications, so a Page can essentially be more personalized and show more content. Groups can't do this.
Moderation
If someone posts spam on your Group or your Page, you have to remove it manually, and you can also remove specific members. The only difference is that with a Group you can add officers to help moderate as well.
SEO (Search Engine Optimization)
Another key difference is that Pages are indexed by external search engines such as Google, just like a public profile while Groups are not. This is important if you are want to use Facebook as part of your search engine optimization strategy. Only a Fan Page can help with that.
Creating Events
Both Groups and Pages allow you to create related Events, which show up under the users' Request (and later in the upcoming events page on the sidebar of their dashboard if they do RSVP).
Advertising
Ads can be purchased to promote either groups or Pages, but Pages can benefit from social ads that publicize the fan connection between a Page and a specific user while groups do not.
Conclusion
So, it really depends on your purpose. Generally, speaking if you want customization and public visibilty you should opt for the Fan Page. If you want a private group for networking or communicating a group is the way to go. Also note that you are limited on creating one or the other--you can also use both if you the need to do so. Here is a quick chart to compare features so you can make the right choice.
If you want to create a Facebook Page here is a Free Presentation: How To Create A Facebook Fan Page
I hope you enjoyed the post. Please share your thoughts with us. If you find this helpful please share so others can use it as well. Please join me on Facebook too : )
We are creating some more social media tutorials-what else would you like to see? How about a follow up on advanced editing and using applications for your facebook fanpage? Or what other networks would you like to see?
Please share if you find this helpful-we appreciate it : )
Here is another video you might like: Social Media Marketing for Realtors.
As a real estate virtual assistant & internet marketing specialist I help agents find creative ways to advertise their listings online to help maximize exposure and cut advertising costs. I created this list a useful resource for agents who need to advertise listings online while cutting costs on advertising. I hope you enjoy it. As a bonus many of these websites also syndicate your listing to other websites as well.
BEST FREE WEBSITE FOR ADVERTISING YOUR LISTINGS:
BEST BLOGGING SITES FOR ADVERTISING YOUR LISTINGS:
www.activerain.com (of course-wink. wink)
DON'T FORGET YOUR SOCIAL MEDIA SITES:
This list could go on and on...but these are some great sites to get you started on maximizing your exposure and getting your brand ahead of the competition. If you want more ideas for marketing your listings feel free to download our free guide:
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As an Internet Marketing Consultant I offer excellent support & superior service to real estate brokers, real estate agents, and other busiensses large or small. With the backing of one of the world's largest media companies, Hearst Media I have access to cutting edge technology and proven media products to give you the results you need!
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