I found a really great article on HDR photos and how to use/process them correctly. If you'd like more info please read below. If you'd like to schedule an appointment give us a call, we'd be deligted to help.
Applying HDR Judiciously In Real Estate Photography
Using High Dynamic Range (HDR) technique can dramatically improve your real estate photography. But how much is just right? This excellent video gives examples of the good, the bad and the ugly of HDR photography:
http://www.youtube.com/watch?v=zp9XGdyYvwU
Notice how turning on the lights in the indoors shots make such a great difference.
After you’ve seen these without and with HDR images, don’t you want to take all your pictures with HDR from now on? Just make sure you don’t overdo it.
Representing the reality of your listings is important because you want to avoid accusations of misrepresenting them (pictures look much better than reality). You want to use HDR so you can accurately represent your estates.
One important thing the video does not mention is the proper use of White Balance to correct colors under artificial lighting (indoor photos). As this article points out, the whites are not real whites, though there is indication of color correction. Auto White Balance (AWB) usually does not do a good job under artificial lighting and you need to switch to manual WB. The author proposes using multiple small speedlights to light your indoor shots, but that’s easier said than done and can introduce more problems than it’s worth. Anyway, obtaining accurate white balancemanually is pretty simple and most decent digital cameras will allow you to quickly (and easily) set it.
What do you need to take HDR shots? Almost any camera will do as long as you can dial in an exposure compensation. Plus you’ll need an HDR software such as Photomatix. If your camera has an Automatic Exposure Bracketing (AEB) feature, all the better because you can take 3 or more shots with just one click of the shutter.
Are there cameras that do in-camera HDR processing. Yes, but results vary and never as good as when you manually do it.
Below are some examples of our latest work:
6081 Stonechase Blvd Pace, FL 32571
$227,154 4 Bed, 3 Bath | 2,358 Sq Ft on 0.25 Acres (10,890 Sq Ft Lot) | MLS #390959
TOUR LINK
http://media.homestore.com/HLEJG449.htm
New home in the beautiful gated community of Stonechase. Brick arch in foyer, Large kitchen with 42" cabinets,granite countertops, hop-up ceilings in master bedroom & dining room, wood flooring in the foyer, italian porcelain tile in all wet areas and so much more.
TOUR LINK
http://media.homestore.com/H5S7VUUQ.htm
4 total bedroom(s)
3.5 total bath(s)
3 total full bath(s)
1 total half bath(s)
Two story
Master bedroom
Living room
Dining room
Family room
Kitchen
Den
Hardwood floors
Fireplace(s)
2 car garage
Youtube Link
http://www.youtube.com/watch?v=z4DlhIwsw6I
Property Features
Single Family Property
Status: Active
Area: 18
County: MOBILE
Subdivision: SPRING GROVE
Year Built: 2007
3 total bedroom(s)
2 total bath(s)
2 total full bath(s)
Approximately 1770 sq. ft.
Single story
Dining room
Fireplace(s)
Fireplace features: Gas fireplace logs
2 car garage
At Avera Design, we pride ourselves in being able to offer assistance to anyone with photography and graphic design needs. We offer a wide array of services which include FULL 360° virtual tours.
AD Photography ⁄ Graphic Design, LLC. was formed in 2006 by James L. Avera. It originally served as a freelance business but now services the photography and design needs of clients throughout the country. James is a native of Orange Beach, AL and moved to Mobile in 1999 to attend the University of South Alabama. There he studied fine art and concentrated in graphic design and painting. During the course of his studies, James managed to move all over the country and created a large network of artisans that quite literally spans from coast to coast. This network has proved to be a priceless asset to the success of his endeavors.
With over 17 years of experience as an artist, James has a vast amount of creative energy behind him. In 2004 he began working as a Real Estate photographer and has produced some spectacular images. His talents have also been used to create works for aspiring models, wedding ceremonies and simply for arts sake. After serving one of the areas only virtual tour providers for over two years, James jumped on an opportunity to create a multi service operation that offers various types of photography and design services.
If you are looking to add stunning visual content to your website, looking to drive e-commerce with high-end visuals, selling your home, looking to increase your vacation rental revenue using Virtual Tours, or simply want your photograph taken, contact us!
When it comes to graphic design, we welcome all types of jobs big or small. We also offer photography services for Real Estate, weddings, special events and portfolios. Our virtual tours are some of the best in the industry because they go through a rigorous editing process. They are used for Real Estate, Vacation Properties, Galleries, Hotels, Casinos and the list goes on. We even provide tours for insurance purposes...there really is no better way to document your home and all of your belongings.
"Avera Design has been one of the BEST marketing outlets I have found. By using virtual tours, I have exposed my properties to all of the "out of town" buyers moving to the growing Mobile area. Many people moving here do not have a lot of time or resources to visit properties and the virtual tour allows them to visit from anywhere in the world! With all of the businesses coming to the area in the next couple of years, this is an excellent way to attract buyers and a great marketing tool for sellers! I have had nothing but smiles from all of my clients- Thanks Jamie!"
- Melanie Bunting
- Broker
"Their professionalism and prompt response to any questions and/or concerns I may have are always taken care of. They were recommended to me by another Realtor and since then, I have periodically referred them to other Realtors. Without exception, AD Photography-Graphic Design and Melanie Roberts (Louisiana Photographer) provided the same professionalism to each referral.
If you are considering AD Photography-Graphic Design to assist you with marketing your listings, I recommend them highly..."
- Judy Palisi, Realtor
ReMax Mandeville
http://www.judypal.com
"Avera Design is my favorite marketing tool for communicating with over 75% of buyers who access the internet to search for their new home. Providing excellent quality and great exposure for my sellers, their virtual tours outshine the "Competition" hands down ! Kudos to James for his efficiency and great services and also to his photographers for their expertise and patience . " 
~Carole Woodward,
Realtor, ABR,GRI
Keller Williams Realty Professionals, Slidell, Louisiana.
http://carole.yourkwagent.com/home
"I have utilized James Avera and his talented team to coordinate all of my marketing, email campaigns and special flyers. He takes very precise notes on what I am looking for in my material that is sent out to our clients...The responses that I get from my clients are a huge value to my business. I would say that my client base grows every time we use his service. James is a very gifted individual who is responsible, reliable and dependable. In our busy world where time is of the essence James gets back to me within minutes of my requests either by phone, email or otherwise. I would strongly recommend Avera Design to anyone who is seriously considering growth or design services for their companies"
~Cindy Montgomery, Showhomes Minneapolis
http://www.showhomesminneapolis.com
“James has been an amazing asset to our franchise organization. He has been more than accommodating to our graphic needs and tight deadlines. James provides excellent customer service, great value and quick, professional results. We recommend him highly.”
Thomas Scott
www.showhomes.com
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