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Barbara Heil-Sonneck - Home Staging Atlanta

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We are in the Marketing Business: Helping others to Move on

08-19-09
Barbara Heil-Sonneck - Home Staging Atlanta

This young couples goal was to move on and buy their Dream House. They had to sell their Townhouse in Smyrna. The called, we staged, they had a contract and sold in less then 2 month. A nice add on :-) I could refer this client to a realtor, who sold this one and will close on their new home this week.

My client referred me and is planning to work with me on their new Home close to Lake Alatoona :-)

Referrals are key to grow your business...

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Why Staging? Reduce Time on Market by up to 50%

08-19-09
Barbara Heil-Sonneck - Home Staging Atlanta

Homebuyers decided if they like a property in the first 8 to 10 seconds. Without furnishings, many houses lack interest and buyers have difficulty imagining how the space would look furnished, not to mention picturing themselves living there.

Home builders have used this strategy for years, connecting potential buyers emotionally to model homes that have been beautifully furnished and accessorized.

CORT Furniture released data of 7.800 staged homes in April of this year. The study confirmed that staged homes in general cut down the time on market by half.

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Benefit by refreshing with Flowers and Plants

06-07-09
Barbara Heil-Sonneck - Home Staging Atlanta

Flower Arrangement

Every room of your house can benefit from the freshness of flowers and the beauty of green plants! Flowers bring immediate life to any room. Whether you prefer fresh, silk or dried flowers, choose arrangements that complement the overall décor of each room.

I personally prefer exotic Arrangements and like to "brand" my Staging project with some unique flower or natural arrangements.

On the right a cute idea, I get a lot of my inspiration from Europe/Germany.

More to come after my 3 week trip in July

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Transformation on a Budget

05-19-09
Barbara Heil-Sonneck - Home Staging Atlanta

Sometimes it does not take a lot, using what someone has and adding on can work wonders. I submitted this example to the ATlanta Home Improvement Magazine and it was featured in the June edition.

Scope of Work:

Consult with Realtor and Owner on scope, Work with existing items and some accessories, Create Wow Factor

BEFORE AFTER

Sudbury after

Click here to see the BEFORE and AFTER Slide Show

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Five Housing Markets That Will Recover First

04-21-09
Barbara Heil-Sonneck - Home Staging Atlanta

James Diffley, Group Managing Director, IHS Global Insight Diffley heads the local forecasting group at IHS Global Insight, an international economics firm that has put the U.S. housing market under a microscope in recent years. He likes to think of the recovery question in terms of the first markets within regions. Like several other economists interviewed for this survey, he thinks that Texas and Carolina markets that didn’t bear the full brunt of the downturn will return to health earlier.

He picked several markets that out-performed others during the downturn, either because homes remained affordable, or because population and/or job growth outpaced the competition.

1. Washington, D.C. Diffley points out that Washington, D.C. took its hits early; it was one of the first markets to decline as the bubble burst. It was also among the first to adjust its pricing. “Now with the growing importance of the federal government in the economy, the local economy will be among the strongest, generating above average incomes,” he says.

2. Atlanta, Ga. Can Atlanta regain its former glory as one of the top home building markets in the country? Diffley is reasonable optimistic. “The long term economic growth fundamentals continue to be very strong. Its home prices have over-corrected downward. With the troubles of Florida and Charlotte, it is clearly once again the South's leader.”

3. San Antonio, Texas. It’s hard to quibble with this pick, given that San Antonio actually managed to add jobs last year. Its population also grew last year. These factors along with home prices that grew modestly during the boom have prevented a collapse of home values. Existing home prices fell only 1 percent last year.

4. Raleigh, N.C. Diffley expects Raleigh to be among the first markets “to pick up where they left off.” With a strong job base, a growing population, and home prices that didn’t go wild during the boom, the market hasn’t felt the pain that other markets did during the housing bust.

5. Minneapolis, Minn. The so-called Little Apple may be a big player in the fortunes of the midsection of the country. With steady population growth (one percent annually over the last five years) and stable existing home prices (they fell less than the national average last year), Diffley calls Minneapolis “the hope of the Midwest!”

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