30 years ago, we would have thought nothing of receiving a hand-written note from a business contact, but in today’s age of email, Facebook, Tweets, texting, and instant messaging, we often forget that a pen and stamp is a great way to stand out from the crowd.
You can start today spending up to 30 minutes writing out a birthday or anniversary card to some of your contacts. If you have their information, you can set them up on your calendar to remind you each day.
Purchase a large box of general birthday and anniversary cards, and each morning, check on who has an event coming up within the week. Then just pull out that many cards, sign your name, write a short note if you wish, and address it. Simple as that!
Don’t have that type of information? You may be able to find it on their social media sites if you are connected as well. If not, then use some creative ways of gaining that information. Or simply start asking!
If you have too many contacts to even consider taking the time to do this, there are some other options. You can use a service such as SendOutCards. While not a truly personal touch, many people won’t know the difference. You can even provide the service with your handwriting so it looks just like you wrote it.
Your in-office or virtual assistant can help as well. Best Agent Business even offers handwritten notes and hand-addressed envelopes as a service. The possibilities are many, but the results are the same: Your contacts will smile when they receive a personal note from you. And they will remember it too!
Schedule a call with Steve Kantor to find out the many ways Best Agent Business can improve your real estate business’ marketing efforts. We have a large team of excellent virtual real estate assistants to help you.
Post submitted by Kim, Virtual Real Estate Assistant, Best Agent Business
Did you know that Best Agent Business has several freebies for real estate agents? We have reports, email series, spreadsheets, and even a book, that can be yours for the taking by simply asking.
Through our business of helping real estate agents become Best Agents and Billion Dollar Agents, we have learned a lot. And we want to share our knowledge with you! Our goal, whether you hire us to do your virtual assistant work or not, is to help you improve your business. These freebies exist for that very reason.
We offer a free goal coaching series. Steve Kantor will send you several emails coaching you on setting and accomplishing your goals.
Free real estate business budgeting tool! We all know how hard it is to get on a budget, both in our personal lives and in business. This free spreadsheet will give you a boost towards getting your business on a productive budget.
A free marketing plan and ideas customized for real estate! These useful tools will help you focus your business marketing to gain new clients and help you to improve the marketing that you do for your clients as well.
Team profit model ideas to help you learn to maximize your profits. These ideas will help you not only run a successful business, but also be a successful manager of your company’s real estate agents.
Learn how to become a Billion Dollar Agent! You can request one free copy of our book, Billion Dollar Agent: Lessons Learned. A compilation of interviews with dozens of top agents from around the country, this book will give you a sneak peek into their methods of success.
To claim one of these freebies, please visit BestAgentBusiness.com/FreeIdeas.html and follow the links listed next to each item.
Schedule a call with Steve Kantor to find out the many ways Best Agent Business can improve your real estate business. We have a large team of excellent virtual real estate assistants to help you.
Post submitted by Kim, Virtual Real Estate Assistant, Best Agent Business
You’ve seen them. Those really cool pages that you sometimes land on when you visit a Facebook page you have not yet “liked.” Some pages have them, and some don’t. Some of them are incredibly powerful and others are just an image, or a few paragraphs. Often someone tries to pull in their website’s home page. While all of these are good to have and serve their purpose, what is the real point of having a Facebook landing tab and what can you do to make yours effective?
A good custom Facebook tab exists primarily to encourage the viewer to “like” the page. It’s like a book cover. We know we shouldn’t judge a book by its cover, but we often do. And a Facebook landing tab is the same way. While we all know that the real value of a page can be found on its wall, the landing tab shows us the potential value without even glancing at the wall. If someone lands on one that has absolutely nothing on its wall, but has an awesome landing tab, chances are they will like it because of the potential for greatness.
People are easily led by suggestion. A landing tab should prominently suggest that the person “like” the page with an arrow pointing to the like button. Sounds silly, but it works.
Your landing page should also allow you to grab the viewer’s contact info into your database. No, this isn’t some viral phishing scam I’m suggesting. You should simply have an opt-in of some sort on your landing tab that encourages the viewer to sign up on your database. There should be something that makes it worth their time. TopMarketer provides one that works pretty well for sellers, but you can take it above and beyond that level. Perhaps you could give them a free ebook on finding their dream home or staging to sell quickly, or free access to all your listings, etc. We know they get free access to all of this anyway, but it sounds special doesn’t it? And it will encourage them to sign up, thus generating leads for you to follow up with.
The third thing your landing tab should do is provide your viewer with information they need. Sometimes this is accomplished with a tab that is only viewable to people who have liked your page. This, of course, encourages those likes as well. The information could be valuable reports, the latest real estate data for your area, easily viewed listings, a search box to find their dream home, etc. Videos are popular as well, on just about any subject.
You can create multiple tabs, but only one can be your landing tab at any given time. We like to create some with listings information, and even a few of our clients have requested a tab specifically for each of their listings. These are particularly valuable if you are going to use Facebook ads to market your listings as well as your Facebook page.
Make sure your landing tabs link to your website, your listings, your blog, your other social media sites, and any other spot you want Facebook fans to find you at.
Finally no matter what you choose to do, make sure your page is visually appealing. Just Google “Facebook tab design trends” for some inspiration. You’ll see pages designed by highly paid designers, but with a bit of creativity you can accomplish something very similar.
Want to have an impressive Facebook landing tab but lacking time or inspiration? Best Agent Business has experienced Facebook landing tab designers who can take your design from idea to implementation. We can even get your entire social media presence up and running. Schedule a call with Steve Kantor today to see what the virtual real estate assistants at Best Agent Business can do for you.
Post submitted by Kim, Virtual Real Estate Assistant, Best Agent Business
WARNING: THIS CAN BE ADDICTIVE!! Have you heard of the latest hot craze among social media users? It’s Pinterest. And oh my goodness, it’s FUN! (Yes, I am addicted, can you tell?) You know how dreamers like to make scrapbooks of what we would like to do to our homes or gardens? Well, Pinterest is like a virtual stack of cut-out magazine pictures, only it’s organized, easy to sort through, and sharable with the world.
Now I have not yet seen many Realtors using Pinterest specifically for real estate listings, but you know what? Why not? It’s perfect! Your beautiful listing images can be spread across many users’ “boards” very quickly. Other businesses are finding a way to use it, and you should too.

Here are my step-by-step directions on how to get involved with Pinterest and how to use it for your real estate business. Be careful though, it’s easy to while away the hours dreaming about everything you hadn’t thought of doing before you saw it on Pinterest.
Now the fun begins. Pinterest has become nearly an obsession among many. I find when I pin some neat pictures, especially of garden or craft items, that within minutes my pins have been “repinned” dozens of times. And I only have 23 followers! These things go viral very quickly. Just think of the coverage your blog would get at that rate!
Increase your click-through rates by posting some tutorials on things that homeowners would find useful. If you indicate on your original pin that it is a how-to, people will not only repin the awesome picture, but they will click through to your site to read the details.
Going forward, always remember to post your new images to Pinterest. Ask your listing manager to do this for you or do it yourself. And remember your other blog posts as well. Especially if you take your own pictures, these should all be pinned!
One of the downfalls of Pinterest I have noticed is that it’s difficult to find locals by searching. This is why I suggest you start with your current friends, family, and contacts. Chances are most of their friends that are following them on Pinterest are local as well.
Did you know that Best Agent Business has virtual assistants who can help you get started with Pinterest? Give us a list of your favorite topics, and we will get you set up and find boards for you to follow. We can also go back through your blog, brand your images, and pin them for you. If you have a vast collection of images on your blog, it could take you hours to wade through them all. Don’t worry though, we will leave the fun of Pinterest to you! Schedule a call with Steve Kantor to discover other ways our Best Agent Business virtual real estate assistants can help you in all aspects of your real estate business.
Post submitted by Kim, Virtual Real Estate Assistant and Pinterest Addict, Best Agent Business
It’s Monday morning. You sit down at your desk with a fresh cup of coffee, soft music playing in the background, refreshed from a relaxing weekend at the lake, satisfied that your real estate business is going well, your agents are rushing from showing to showing, it’s starting out to be the perfect day. You turn on your computer and access your database, spending a few minutes looking over the latest entries, you print off a list of your hot leads, shoot a quick email to your lukewarm leads, assign some to your office’s agents, then you pick up the phone to begin touching base with the three new seller leads you spoke to last week…
Well, ok that might sound perfect, but it may not be very close to your real Monday-morning routine. Perhaps your Monday mornings feel more like the Bangle’s old song, Manic Monday.
Maybe your database is a wreck, you wake up on Monday morning feeling like you are just one more week behind, your agents may be running from showing to showing, but you aren’t sure what they are showing or to whom, and you even heard that one of your hottest leads ended up at the real estate office across town. When you turn on your computer and access your database, you aren’t sure where to start. You can’t even remember which Mr. Smith it was that wanted to sell his $500,000 house! Just where are those notes you jotted down…?
Your business has been successful so far, but it’s been growing with more listings, more buyers and a couple of new agents. The problem is you haven’t had the time to stay on top of it all and now it will take much more time than you have to spare to get your database and new leads straightened out. So you don’t even bother.
That’s where an experienced virtual real estate assistant, like the ones that work with Best Agent Business, come in. Did you know that we specialize in cleaning up your database and getting it together so that you CAN spend a weekend or two at the lake without worrying about the mess that will greet you on Monday…because it won’t be a mess?
An assistant at Best Agent Business will get your database organized, code your old leads so that you know who to focus on, keep on top of your new leads as they come in, and send you a list ready for you to contact each week. If you receive a hot new lead, we will let you know immediately. If you want leads assigned to your agents based upon certain criteria, we will streamline the process so it happens smoothly.
In an ideal world, new leads are contacted within a day. This can happen with Best Agent Business. We even have callers who can make the initial screening call for you. We have marketers who will help bring in new leads from a variety of sources, even social media. We have marketers who can manage your email and print mail campaigns. We even have assistants with beautiful handwriting who can pen out a handwritten note to those who visited your open house last week.
Your dreams for your real estate business can happen. Set up a call with Steve Kantor to explore the ways that Best Agent Business can get your business back on track.
–Post submitted by Kim, Virtual Real Estate Assistant, Best Agent Business
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