Bill Stanley

Selling your home?

What does it take to sell in today's market?

• Did you know that the average "days on the market" for properties in this area is less than 80?
• Homes price "right" and in good condition are selling quickly while others are just "on the market"!
• A buyer will look at all of the homes in a selected area using the Internet and start with the best priced homes which appear in good condition first (you would do the same wouldn't you)?
• By the time you decide to reduce the price, the market has usually already moved down so you are never competitive.
• Last year's comporable sales have little or no meaning in today's market!

So, what do you need to do if you really need to sell?

• Price competitively from the beginning.
• Pay as low a "listing fee" as possible to accomodate your lowered pricing. (see our listing program at www.595list.com for an example of a low cost listing solution)
• Really examine what makes a property sell and determine if the Broker you are interviewing is focusing on things that work or are just repeating yesterday's worn out marketing.
• Understand that over 90% of homes sold are sold by an Agent with a buyer "in tow" so FMLS exposure and making your property available for viewing is paramount.
• You may want to consider offering a reduced selling broker fee since the "control" Agents have had over the market has virtually dissappeared. In other words, the buyer is in control now and has the information needed to select properties to preview regardless of the fee offered to the selling Broker.
• Remember, the less you have to pay the Agents and Brokers, the lower you can price your home and price is, after all, the biggest factor in sales for today's market!

Contact the Broker if your home is not selling!

Keep in mind under Georgia law, your home is listed with a Brokerage firm and it's principal Broker, not a Real Estate Agent. The Broker is the person that you need to contact to address any concerns or complaints you may have concerning your property. If the Broker is not willing to assist you, you need to find another Broker. The Agent cannot do anything the Broker does not approve, including negotiating commissions or any other accomodation you may require. Why not just go ahead and talk to the decision maker instead of an Agent that does not have the authority to make concessions or changes

Full and Part time Agents

What is empowerment and what can it mean to you?

As a Broker with over 35 years experience in this area and one that has seen markets ebb and flow throughout my career, I am constantly amazed at the shortsightedness of most Brokers! The average Broker is inflexible in their approach about what YOUR time is worth and sets unrealistic requirements that you are required to comply with.

My approach is one of "empowerment and support"! I empower all of my Sales Associates to feel free to set whatever listing or sales commission they feel is appropriate to a specific situation. This flexibility is coupled with a high level of individual support provides my associates with the tools and the flexibility to succeed and prosper. All of this is done without any desk, franchise, or Realtor fees to burden them. When money is made, we share! When money is not being made the charges to agents are non-existent.

Why should one have to pay when they are not making money? I don't know, perhaps you do!

If you would be interested in exporing the freedom experienced working with me, give me a call at 770-377-7764. No obligation whatsoever ever. We can just have a good conversation about the market and what is going on now!

Testimonials

Not business as usual, that is certain!

Keys to being successful in todays changing market:

• Outhink the competition and provide your clients/customers with valuable service including the difficult task of saying "you paid too much"!
• Watch the market trends closely and disregard the news stories-your market is all you need to know or care about.
• Prepare and execute a REAL business plan with solid, realistic objectives based on tadays market realities.
• Be realistic, but not pessimistic...these times bring out the beat and the worst in people.
• Always seek knowledge, but shun the false information from trainers etc. that live in the past and do not have a clue how to succeesd now!
• Keep in mind that no organization, firm, or anyone else is going to step up and financially support you no matter what..."if it is to be...it is up to me!"
• If you are stifled by unreasonable requirements of a Broker, change immediately (see above).
• Remember, you cannot eat EGO and continuing to do what you have always done and expecting different results is insanity!