If you check out any real estate website, you see a dominance of home photos that capture the best features of a home (and sometimes not ;). However, some real estate experts are turning to media marketing in order to better capture the feel of a home and I think they’re on to something!
The reason why many realtors are turning to online video marketing is that they can use the power of the search engines to gain more leads for their featured homes. It has been proven that strategic search engine optimization tactics in conjunction with online real estate video marketing works!
Online video marketing is quickly becoming one of the most effective ways to showcase homes and help to market your real estate business. Take a look at YouTube.com and how popular this online media source has become! People are seeking not only entertainment, but they want an easy way to learn about things that takes less effort on their part. Watching a video online can do this. YouTube has grown tremendously over the years and your market is passionately turning to videos as a way to gain knowledge and seek information from an expert like you!
If you create videos based upon what your market is searching for, you can not only improve your exposure, but you'll also be able to gain more leads over your competition, as well as become a well respected authority in your marketplace. It doesn't get any better than this!
Here are some tips for good video marketing:
1. Use quality photos - Poor quality photos can hurt your sales by limiting the amount of leads you're getting on a home, so take the time and effort to ensure you're using clean, crisp and vibrant color photo images. After all, you want your prospect to be able to imagine themselves in their future dream home.
2. You don't have to spend a ton of money on a quality camera. If you choose the DIY route, there are plenty of inexpensive cameras on the market under $100 that take quality photos and video footage - Fuji, Sony, Kodak and Canon have inexpensive pocket-sized cameras that are compact to use, but still create quality images.
3. Stay away from shaky video footage as this will kill your image and your sales. If you lack the expertise, why not hire a professional real estate video tour production company. They would be happy to assist you.
4. Always list your contact information in your videos so that your prospects can easily get in contact with you. A strong call-to-action like this has made many sales happen in the past... why not do the same.
If you’re looking for a way to gain more of a presence in your local area, local real estate online video marketing is one of the best ways to do it!
Feel free to ask me any questions you may have about using video marketing in your business! Always happy to help! Check out a sample of my work. You can use video to feature homes you have on the market, or to market your business. Video is so versatile that way. It’s a great way to share your expert knowledge with your market!
It’s well known today that consumers are crazy about their mobile phones. There is not a moment when you’re out and about doing your daily tasks that you see someone glued to their mobile device. In fact, people are on their mobile phones now more than ever before. Did you know that about half of the entire local internet searches performed daily are done on a mobile device. And these searches are for LOCAL products and services like yours! This means that people are on their mobile phones even more than they are on their computers! What this basically means is that your prospective customers are searching for your business on their mobile phone. Do you have a mobile website for your business?
Recent studies have shown that most users don't have a good mobile web-user experience simply because businesses do not have mobile-friendly websites. This is an unfortunate reality.
When most websites were created, they were done so with the purpose of being viewed on a desktop computer, not a mobile device. However, with the popularity of mobile phones today, local businesses need to ensure that their prospective clients and customers can find them easily without any hassles. If someone is looking for a real estate agent in your home town and they land on your site, but they have to scroll endlessly to find your contact information, not to mention how long your website takes to load on their mobile device, they’ll get frustrated and will leave your website and go find your competitions site (which is mobile). Do you see how powerful and how important having a mobile website for your real estate business can be? It could mean thousands of dollars in lost sales simply because you failed to provide a mobile-friendly website for your visitors.
So, have you looked at your business website from your mobile phone? Does your website load quickly without having to scroll up and down pages to find information? Can you easily find your address, phone number and contact details. Can you easily click one button on your mobile phone to call your business? If you said no to any of these things, you’re losing out big time! You don’t want to lose visitors who could ultimately be your client or customer.
Most mobile phone user’s keep their phone within arm’s reach ninety percent of the time. Not only this, but the global technology research company Gartner has predicted that by 2014 mobile phone usage is expected to exceed desktop computer usage and people will be accessing the Internet more on their phones than on their PCs!
Over 20% of Internet searches are done on mobile phones. This means that if you’re business is not yet mobile, you could ultimately be losing out on 20% of new customers to your business! And that number is continuing to grow daily!
Pull out your mobile phone right this minute and visit your website. Can you see what it looks like? This is exactly what your potential customers are seeing when they view your website on their mobile device. Now ask yourself, when you viewed your website, was the experience a good one? Could you easily navigate your site on your mobile phone to see your contact details etc.? If not, you're potentially missing out on 20% of extra revenue from customers who are eagerly WILLING to pay you, but they just can’t easily find you on their mobile.
We live in a very busy era where people are strapped for time and want instantaneous contact. This is very serious for a realtor such as yourself. But you could use this to your advantage by providing your prospects with an easy way to find you – with a mobile friendly real estate website.
Remember, if you don’t currently have one, there is a way to fix this so that you too can capitalize on the enormous mobile-user market that is looking for you right now.
Grab your copy of this very informative Real Estate Mobile Marketing Report here. It’s jam-packed with useful information that you can use right now to gain more leads and clients.
As a real estate agent, I know how busy it can be arranging appointments with clients while trying to market your business. Often times there is not enough time at the end of the day to do it all. Having a team behind you that's helping to market your business and build your brand is the ideal mix. And your team does not necessarily have to be a "human" team. Your team is any medium that is out there in your local market representing you and your business. This is where the ever so popular branding comes in.
Branding yourself is so important because it keeps you in the minds of your prospects and customers. For example, if you have a real estate newsletter that's circulating in your local area, even if the person who reads it does not call you on that given day, you'll always be in their minds. And if at some point they do require your services, you'll already have established that connection. If you continuously supply them with engaging content that is helpful and useful to them, they will easily warm up to you. Let them get to know you, like you and trust you. By doing this you're not only building a relationship, but you're also building your brand.
Real Estate Newsletters are one of the best ways to build your brand. It's also incredibly advantageous in doing other things as well.
Here are some other ways that Real Estate Newsletters can help to build your brand and grab more business:
Traditional advertising is still very effective. Although the noise of social media may say the contrary, a well-written and engaging newsletter that grabs your reader's attention with a strong call-to-action still continues to be a very effective way to advertise your real estate business!
If you want to know how real estate newsletters can be personalized with pre-written content already done for you in order to help build your brand, you can find out more by visiting http://www.BusinessNewsletterTemplates.com. It's easy to get your own personalized Real Estate Newsletters to help market your business. It's a great way to draw attention to your business and gain more leads in the long-run.
Online Media Marketing Specialist uses video and article marketing to work in conjunction with strategic SEO (search engine optimization) to assist real estate agents in Toronto & worldwide.
ActiveRain Corp. is not responsible for the accuracy of the site's content (which is written by members of the ActiveRain Real Estate Network) and does not endorse the views of the real estate agents, mortgage brokers, and others listed here.
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