Brad Holden

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Blitzproperties.com Debuts in DFW with an Overwhelming Success Among Real Estate Agents and New Home Buyers

Blitzproperties.com has come into the DFW market with a bang. Their unique business model has made real estate agents curious if Blitz would be a good fit for them. The website has had 370% over the projected traffic from referring sites to date.

Plano, TX (PRWEB) December 29, 2007 -- Blitzproperties.com (A Licensed Texas Brokerage) debuted in DFW this week with an overwhelming positive response. With the support of local DFW media companies, Blitz Properties will enter the market with a very aggressive marketing campaign for both agents and home buyers.

They feel that many real estate agents are being micro-managed by the established big brokerages. Many agents MUST attend Monday morning meetings as well as make hours of phone calls to friends and family asking for leads. Well the real estate industry is changing. This is why Blitz feels their business model will be ideal for the agent that is looking for a company presence in the industry along with a non-corporate feel.

Blitz Properties business model was created for the agent that has identified what area they excel in and do not need the guidance and support of the traditional brokerages here in DFW Blitz is looking to grow quickly by having the best perks for their agents. This includes a virtual office for each agent and paying a 100% commission splits for many if not all of the agents transactions. The virtual office will include a new laptop provided with wireless internet access for free. Adding this technology at the companies expense will allow the flexibility for the agents to be productive anywhere immediately, not just their home office.

They would also like to announce a new program that is a first. It allows anyone that qualifies to obtain their real estate license free of charge.

"Blitz Properties business model was created for the agent that has identified what area they excel in and do not need the guidance and support of the traditional brokerages here in DFW," explains Brad Holden, broker of Blitz Properties. "We feel that giving our agents the highest known split in the industry and the tools to help them succeed will make their deciscion be an easy one. The leads we are projecting in the next couple months with the launch of a new site will definately help agents make the move to join the Blitz team."

What makes Blitzproperties.com unique is that it is a lifestyle site, targeting buyers and agents that want to buy, sell, rent, invest or even find creative financing. Now consumers can research new homes, have access to development opportunities with 100% financing programs, and click through the most current rental properties available in the area, all in one Real Estate Superstore, it's free and easy. With over 83% of homebuyers searching the internet first for their property, Blitzproperties.com promises to revolutionize the way people shop and sell real estate.

Blitz has valuable tools for neighborhood profiles, school reports and recent home sales. They make it fast and easy to research all your real estate needs from loan tools to pre-qualifying.

In the coming months, Blitz Properties will debut a new site that is the first of its kind here in the DFW Metroplex. As of today, two of the top industry leaders have already signed up to be an important part of the website.

"After coming to terms with our new partners, we are very confident that it will be a tremendous success," Holden comments.

Blitz has not given any details about the new website to date. They are very excited about the launch and with the addition of the industry leaders feel that they will have little competitors, if any. There has been a very positive response from focus groups conducted as well as many local new home builders.

Catering to small businesses and residential buyers with an advertising model that will create a tremendous amount of leads, this projected multi-million dollar revenue model will revolutionize the industry here and rival some of the biggest real estate sites that are active today.

Blitzproperties.com is based in Plano, Texas and owned by Holden New Homes, L.P. This real estate brokerage is based on a virtual office for its agents allowing them to operate without someone looking over their shoulder, and compensating each agent 100% of their commission on each qualifying transaction. Blitz Properties has extreme knowledge of this market having a new home presence for the past seven years. For the last two years they have ranked in the top 50 Brokerages in DFW for sales.

If you are an agent, please submit resumes via e-mail at info @ blitzproperties.com or by fax at (972)-334-9907. Blitz will then look over your resume and notify you about a face to face meeting.

Please visit them at http://www.blitzproperties.com/

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About Blitz Properties

Blitz Properties is a full service real estate company that specializing in new home construction. Our well known reputation with many new home builders in the DFW metroplex has helped us pass on incredible deals to home buyers in the most sought after locations.

About the broker:

Brad Holden is founding member of Blitz Properties. He is a native Texan born and raised in Dallas, Texas.

As a Real Estate Broker he has been involved in over 200 transactions in the past two years of over 34 million in gross Sales to date. His brokerage has been in the top 50 brokerages in the Dallas Fort Worth Metroplex in sales volume for years 2005 and 2006.

A considerable amount of his transactions have been residential investment properties specializing in 1031 exchanges. Brad has been featured in the media, D Magazine December 2005, for his efforts with out of state investors.

Prior to his business career, Brad graduated from Plano Senior High School in Plano, Texas in 1997. He holds a B.A. of Marketing in Business from Abilene Christian University in Abilene, Texas. Along with his Texas Real Estate Brokerage he is also licensed to sell securities with the State of Texas.

Contact info: b@blitzdfw.com Direct: (469)-733-2723

On behalf of everyone at Blitz Properties, we would like to thank you for choosing us for your real estate needs.

D Magazine Article

Issue Date: D Magazine DEC 2005, Posted On: 12/1/2005

REAL ESTATE: Land Rush

Hal Karp

Eight o'clock on a Wednesday morning and Brad Holden is getting richer. A real estate agent and broker who is, at 27, riding on an ever-rising wave of cash, Holden's a point man for the California land rush sweeping Dallas and its environs. Standing now in the plush lobby of the Richardson Hotel, he waits until Arie Avneri, a weathered, fiftysomething, Israeli-born Californian, and his sister-in-law Nili Avneri step from the elevators into the lobby. Holden reaches for Arie's hand. "Ready to see your houses?" he asks.

Arie owns a window replacement business in Los Angeles, and before boarding his plane for Dallas, he had two houses under contract in McKinney. That's the way it's done when you play with the Big Boys. You draw up contracts to buy houses before seeing them. You speculate. You make money, lots of money, mountains of money.

Now in Holden's SUV, he, Arie and Nili, a stay-at-home mom who's thinking of buying a few houses herself, head north on Central Expressway to the land of unlimited potential. Arie says financing might be an issue if he tries to buy the two houses he has under contract. Holden interrupts him.

"That's not a problem, we'll take care of that," he says. "You're on my turf now. I'll take care of you. We'll do this Texas-style."

Holden explains how Frisco and McKinney are exploding in population and how nationwide, investors are speculating that the area could be the next Phoenix or Las Vegas-cities where real estate prices in recent years have tripled.

The numbers are convincing. In 1999, Frisco became the fastest-growing city in North Texas. From 2002 to 2004, home sales there jumped 35 percent, and the current population of 75,330 is rising at a rate of 10,000 a year. In McKinney-recently crowned the fastest-growing city of its size in America-the population, now approaching 100,000, has nearly doubled since 2000. In fact, thanks to these towns, 2005 will be the seventh year in a row that North Texas will set a record for new home construction.

Here's the kicker: home prices have remained fairly constant. The median price in Frisco, at $207,850 last year, has risen no more than 7 percent annually since 2002. In McKinney, the median price has crept up only 1 percent in that time. "Homes at these prices won't last forever," Holden says.

Up FM 720 in McKinney they go past corn fields and cows. Suddenly, homes appear, and Holden's naming planned communities as his SUV passes them. Most have "Ranch" in the name, like Craig Ranch, which is a gargantuan 2,000-acre, master-planned development that includes a Tournament Players Club (TPC) golf course. "They're supposed to be moving the Byron Nelson here in the next couple of years," Holden says. "This area's hot." (Officials at the Byron Nelson say the tournament will stay in Irving through 2018.)

Moments later, Holden pulls his SUV into WestRidge, another master-planned golf-course community that, according to a recent market research study, is currently the second-highest-selling development of its type in the Dallas area. Soon the entourage walks through two four-bedroom/two-bath Cape Cod homes, with their symmetrical windows and shutters, their steep roofs with gables, their centered front doors, their large front porches. One house is priced at $136,000; the other is $145,000. Both offer about 2,000 square feet.

Later, in the sales office, Arie says he'll buy the cheaper one. "I want something that'll rent quick," he says. If that happens, and Holden assures him it will, Arie will return for another house, maybe even a third. Everyone laughs. Then papers are signed and the deal is done. "Next time," Arie says with a smile, "we'll do this on the Internet and by FedEx."

FROM MARCH TO SEPTEMBER, BRAD HOLDEN sold 85 homes in McKinney to investors like Arie. One day alone he sold 10. "It's constant. Like every four or five days, I've got people coming out here from California, sometimes two and three a day," he says, still amazed himself. "They call up and say, 'Send me some information, and if we like it we'll buy a couple.' They act like it's K-Mart or something, you know-that blue-light special thing."

Californians hope the Dallas market will one day be as hot as their own. In 1997 an average California home sold for about $172,000. Today, that same home sells for half a million. Many who bought in '97 looked to Las Vegas, around 2003, as a new place to invest their equity. During the course of 2004, new home prices there increased by 39 percent.

When Vegas began to max out, the speculator stampede bolted for Phoenix. As the word "flipping" found a place in the national lexicon-referring to buying a house and then a short time later selling it for a high profit-nearly one out of every four new Phoenix homes went to investors. By the end of last September, the median home price in the Arizona capital had ballooned to $259,000-a 56 percent rise in less than two years.

Next stop: Dallas? Perhaps so. "Californians are coming here by the busloads," reports Bill Sabino, managing broker at RE/MAX Premier Group in Dallas. "Imagine you're sitting in California living in a refrigerator box for $400K, and then you realize how much your funny money will buy in Texas. You can't believe it. Every agent I know has a couple of California investors they're working with."

Coldwell Banker Realtor Lou Moore says she gets calls and e-mails from Californians every week, and currently she and her business partner, Ken Morris, are working on finding investment properties for an entire family. "It's really taking off," says Moore. "Many are still dipping their toe in the water, though. So far, they like what they see."

On the other end of the deal, real estate broker Cathy Haney of Orange County advises a group of about 30,000 investors. Her job: pairing investors with Dallas' suburban builders and cutting deals on about 10 to 20 properties monthly. The National Association of Realtors says 10 percent of all purchased homes nationwide are pure investment. Haney sees Dallas-Fort Worth as a place to increase that percentage. "You've got all the right factors," she says. "You have a growing population, a strong and enlarging employer base, and a good affordability rate." An affordability rate means what percentage of residents can afford to buy an average home. In Texas, it's 52 percent. In California, it's 14 percent.

Shari Zolna is a San Diego, California-based broker and consultant who bought her first investment property there in 1998 for $117,500. Six years later, she sold it for nearly $600,000, rolling the tax-free money into seven homes in Phoenix. She's now doing the same thing with her Phoenix properties. "One house in Phoenix can turn into two or three in Dallas," she says. So far, she and her husband have seven homes in the Dallas area. Says Zolna, "There aren't too many places near a major city where you can buy a nice, big, 2,000-square-foot home for under $200,000. But in Dallas, you can."

Salesperson Sarah Walker, of Craig Ranch in McKinney, says, "We sold out 135 townhomes in six weeks. And we've got 41 people on the waiting list." Nearly every building was sold to an investor. "Anyone who talks about the speculation market coming to Dallas doesn't know what's going on. It ain't coming; it's already here."

Even at more urban locations, investors are showing up. As many as 32 percent of the condos at The W, The Terrace, and The House, all being developed in the Uptown area by Hillwood Capital, have been purchased by investors. "We're not selling to speculators, though," says Jonas Woods, Hillwood Capital's president. "Most of our buyers are Dallasites looking for a long-term, solid investment. We have provisions in our contracts that keep buyers from flipping."

Coldwell Banker's Moore sees all of Dallas real estate investment-both resale and new properties throughout the Dallas area-in this light. She predicts that speculators hoping to see Dallas take off like Vegas or Phoenix will be sorely disappointed. "We don't have that kind of rapid growth here," she says. "Never have, never will." Moore and other real estate professionals point to plenty of undeveloped land and high property taxes as primary reasons that rapid growth won't take hold.

Even Shari Zolna, who sends her clients to McKinney, Allen, and Rockwall to buy, cautions about the get-rich-quick idea of flipping. "When we bought in Phoenix, we intended to buy for the long term, and then it took off, so it was smarter to sell, but that was never our intention," she says. "Dallas is the same way. It's going to grow steadily. But if the market dictates something different, we won't hesitate to take advantage of it. We're just not counting on that kind of experience every time."

Yet some people are. Take, for instance, the brash Brad Holden, returning from a weekend getaway in Seattle and saying, "Just now, walking to my plane, I sold four houses. I'm not even in town, working. It's nonstop crazy."

Hal Karp is a contributing editor for Reader's Digest. This is his first piece for D.

Friday, February 29, 2008

Real Estate

Homeferret to connect builders with buyers

Dallas Business Journal - by Bill Hethcock Staff Writer

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Geico has its gecko. Budweiser has its Clydesdales.

Now a Plano company is turning to a ferret named Frankie to call attention to a new Web site designed to connect homebuilders with buyers of new homes in the Dallas-Fort Worth Metroplex.

Homeferret.com, created by Bradley Oellermann and Brad Holden, is scheduled to launch March 1.

The home search site will be free to homebuyers, builders and real estate agents. Extensive detail, including floor plans, photos of homes, neighborhood demographics and amenities, will be provided to help users narrow their searches.

Homeferret.com will be different than other search sites because it will focus on new homes, instead of tapping into the Multiple Listing Service, which primarily contains listings for existing homes, Oellermann said. Sales agents for homebuilders who sign up for homeferret.com will be given a password allowing them to list and update information on houses and housing communities, Oellerman said.

North Texas will be the test market for the site, which Holden and Oellerman hope to take nationwide.

The project has been well received by builders, who are looking for more ways to compete with existing homes for sales in a slumping market, Holden said. Many builders have their own Web sites, but homeferret.com provides a centralized site for potential buyers to search instead of going to individual builders' sites, he said.

Ten builders have signed up, including Dallas-Fort Worth's top-volume builder, D.R. Horton Homes, Holden said. "Builders love it," he said.

Oellerman and Holden's mascot will be a 25-foot, blue inflatable ferret that will be popping up all over the Metroplex, the co-founders say.

According to the National Association of Realtors, more than 80% of Americans start their home search on the Internet.

Traub joins Gensler

Gensler architectural firm has named Robert Traub design director of architecture, as part of Gensler's goal of broadening its base of services.

Traub, who has more than 30 years of experience in architectural design, marketing and management, was most recently a vice president and director of design with Leo A Daly in Dallas.

bhethcock@bizjournals.com | 214-706-7125