Brent Sainsbury

How We Started

Excerpt from New real estate business is Enlightening

Written by Paul Snyder Posted Sep 26 2006 Daily Reporter.

Complete Artile at www.EnlighteningRealEstate.com

"Al Gore, for one, would be proud.

After all, all it took was a viewing of his recent movie, An Inconvenient Truth, to give Brent Sainsbury and Jenny Persha an idea: an environmentally conscious real estate group.

"Jenny's got a bit of an environmental background, and she took me to see the movie," Sainsbury said. "I was just shocked by the movie. I come from a very business-oriented background, and the common notion seems to be that the business field and environmental field are always at odds and can't work together. You'd be surprised how easily they can."

Persha's background in the Sierra Club and Sainsbury's experience in real estate made starting up their new venture, Enlightening Real Estate, seem a solid idea. They've already taken on their first client and are getting enthusiastic reactions from potential homebuyers in the Madison area.

And Sainsbury and Persha are talking about saving energy in any number of ways with the business, even down to walking tours of the group's featured properties to save on gas and carbon emissions from automobiles."

Areas of Expertise

1. All client receive a choice of Home Performance with Energy Star Evaluation
2. or One year Membership to community car
3. or We will off set there home's CO2 Emissions for a year
4. We provide all clients with CFL light bulbs
5. Effectively Market Homes using Enviro-Friendly methods
6. Pledge to reduce Carbon Emissions
7. Activist in City issues trying to protect Environment
8. Promote Energy Mortgages
9. Promote Location Mortgages
10. Stay in Continuous contact with our clients

Energy Mortgages

Briefly hear is how it works:

In the period between Accepted Offer and Closing an initial Energy Evaluation will be conducted. This evaluation conducted by a RESNET certified inspector and clients are provided with an improvement analysis and shown what improvements will ultimately pay for themselves. The cost of these improvements are rolled up into the mortgage on the property, and paid over time. Why is this a great program? The benefits the client enjoy are: Increased home value (apprised value increased with improvements), Larger tax deductions (higher mortgage balance), same or lower monthly bills (increase in mortgage amount is more then offset by decrease in heating and electrical), More comfort and Energy Savings