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Home Staging Myrtle Beach - Juliet Johnson

SOLD in 14 Days... in AUGUST 2008!!

August is dead around here. Dead. I love it - you can finally get a parking space at the post office! But it's not the ideal time to sell a house.

Along comes a delightful couple beingre-lo'd across country, and they HAVE to sell. I consulted, and then went back to reclaim the basement. They followed the chart, the realtor did NOT put a fire-sale price on the thing, and voila - it sold! At once.

It just goes to show you that a well-priced house, in a good location, in great condition will sell and usually quickly. Who was it said here, people buy houses. They always will. Sometimes more, sometimes less, but someone is always moving!

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It was a good summer for us at Juliet Johnson Staging. Our volume was down, but our numbers were fab - average 21 DOM!! Not bad for a "recession"/ "credit crunch"/ "housing crisis"! Every one of those houses came on the market over $1 million.

Home Staging NJ, Juliet Johnson.

Staging ROI is 378% in my zip code. What's it in yours?

The web never ceases to amaze me. This morning, I discover a tool that will tell you the average Return on Investment of home improvements... by ZIP CODE!!! And in my zip code, it turns out that money returned on staging is 378%. Let me repeat that -

378%

My sales presentation is now down to 1 page. Guess what it says? Do I really need to say anything else? Not a bad ROI, huh - especially in today's market.

What's the tool? It's the Sellers Tools at Home Gain. (the url is http://www.homegain.com/sellertools/)

Web 2-0 for Real Estate

Enter your zip code and you are immediately taken to a 3 page questionnaire that asks which of 10 aspects of your home are ready (i.e. in showing condition). It then priorities what you should work on first... and then gives you average cost, ROI and what percentage of realtors recommended it.

Can you imagine? What a great way for home sellers to navigate the stormy, changeable seas when preparing their home to go to market?

Here's what came back in my zip code, with nothing ready in the house at all -- after all, that's what it's usually like when I get there!

Pretty Amazing, huh?

Now... what is the % for your zip code? I think I read that they surveyed 200,000 realtors/RE-Professionals... is that enough for reliable data? I would prefer to rely on my colleagues in the trenches - you guys - those of us out there doing it every day. Please post your area and your % and let's see if there's any difference. If not, then I say thank you to the 200,000 and I'm using it as a "national average". If the #s do differ, then I think we have an interesting story. Either way, I'm using it. What about you?

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Juliet Johnson Staging services the luxury real estate market of suburban NJ, specializing in the $1 - 3 million niche. For more info about how to leverage web 2.0 for Real Estate, please click here.

What's $4 million buying these days? In Jersey, pure beauty!

Here's a fun one -

Home Staging in NJ

I believe you can click the picture for the show...

If not, here's a link: - http://tinyurl.com/6xkxmx. I'd put it into an RES, but there are so many pictures and each one is fun to pour over. I haven't tagged the photos with explanations nor done the opening copy in my gallery yet.

This was a project where the key was to get out of the way. We used some rental furniture, antiques on loan from private sources, and some of the homeowner's own pieces. Every wall has another unique, exquisite finish. The baseboard you see in this photo in the foyer is bamboo. Cool, eh?

It's only been on the market a week, but there are folks circling already. You can imagine!

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Juliet Johnson Staging serves the luxury real estate market of NJ, using home staging techniques coupled with sophisticated web and live marketing plays when preparing homes for sale.

American Bungalow Revival? Bring it on!

Here is one of the best-built houses I've come across yet! It was inspired by American Bungalow, but has become way more than that.

Please check it out and send any and all fans of the Craftsman style.

194 Long Hills Drive, Short Hills, NJ 07078

Juliet Johnson Staging can be reached at (973) 477-7000 and found on the web at www.julietjohnsonstaging.com

The house has to look "Generic" to get top dollar, fast. Otherwise, expect to wait.

We have discussed this issue many times before, but given the following case study from a consult this week, it obviously bears repeating.

Consider this $3 "million baby" in one of the fancier Wall Street suburbs around here -

Home Staging in Summit, NJ

The Foyer --- or Rotunda --- or Reception Room --- it's the room all the others are "off" so to speak, useful if you're playing Clue in 3D. That's faux painting on the walls - a brick, plaster and red ivy treatment.

Here's the Grand Living Room (replete with working pipe organ)

Staging homes for sale in NJ

Faux painted silk wall treatments are in every nook and cranny. There's gorgeous antique furniture and every horizontal surface is jam-packed with marvellous groupings of interesting collectibles - be it mercury glass, silver, Clarice Clift pottery, depression glass... all the trappings of a well-established, wealthy family. Did I mention that the great Caruso sang in this living room?

And it goes on - pool with tea house, terraced Italianate gardens (sans statuary, presumably stored for the winter), library with wine seller, family with en suite full bath (er... not sure) very fun old style kitchen with all new, state of the art Viking appliances....

Yet, they haven't had any showings in 6 months. Why d'you think?

Sure, price. The market isn't what it was, but actually this home comps out well at that number.

My diagnosis is that the home is very specific. It's an Italianate manor, more Umbrian than Tuscan, and it has only 3 bedrooms on the 2nd floor. There's another on the first and a 5th in the basement that works beatifully as a guest suite, and has a lovely view. (The house was built into a hillside.)

We're looking for a particular buyer. It's like looking for a needle in a haystack - it's doable, don't get me wrong, but it's not fast.

Our profile is a family of 3 - 4 people or less, who entertain a lot, who want to listen or play lots of organ music in their own living room and who have long loved all things European. They need to have honey-mooned in Italy, or somewhere in Bavaria perhaps, or have hailed from those parts. They need to be not afraid of quirky old houses with character. They need to be able to play in their albeit private FRONT yard.

This is not "everyone" or "anyone" that we're looking for.

Plus, the home is competing with new construction in this price range. How many new millionaires are prepared to substitue new for character?

I believe in congruent staging. A Tudor needs to be accessorized with colors and shapes that resonate with that overall period style. Arts and Crafts homes also have their own color palette, and seem to look best with rather linear pieces, if not actually Stickley-esque stuff. But remember we are STAGING, not DESIGNING. So, we want to the spaces to "lightly seasoned" with period style, not be text-book replicas, if the home is going to appeal to the widest number of people.

In the house above, I believe all the horizontal surfaces are going to have to be cleared and then sparsely accessorized to suggest, not show, the home's provenance. This is a grand home, and it would be an honor for someone to have the fun of owning it for a while. We'll need to address lighting, the musty old smell, and.... sizzle up the copy on the MLS.... serve pasta at the Brokers Open when it comes back on the market...

What would you all do?

A classically designed 5 BR home, furnished with a sleek "Restoration Hardware" look would certainly be the faster, easier sale... but who does that serve.

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Juliet Johnson Staging serves the luxury real estate market of Essex, Union and Morris Counties of New Jersey. Staging homes for sale, styling each space with rental items on varying time intervals, so as to best illustrate a home's potential. We are based in Short Hills, NJ. To maximize the opportunity with your home, please call (973) 477-7000 to schedule an appointment.