
I was in a coffee shop the other day and overheard a small business meeting taking place. Now, I am not in the habit of eavesdropping, but when I heard the term SEO, my ears perked up. As a blogger, I know that one of my main responsibilities is to use key words throughout our clients blogs in order to organically boost their SEO. It’s a tried and true tool that works. (If you haven’t tried it, you need to!)
In the conversation, two of the people were part of the small business and the other person was their web designer. He was talking about the key words and links he was going to create for them throughout their new, custom designed website. I was impressed, this small business seemed to be on the right track with investing in a solid website that was up to date and peppered with SEO boosters throughout. I kept listening.
The web designer went on to talk about the company’s blog for SEO. “The website is great for SEO,’ he said, ‘but the blog will keep you at the top. If someone goes to Google, you want to be found on the top of the list.” Wow! I wanted to stand up and applaud this web designer! He knew what he was talking about and was letting this small business know exactly what it was going to take to be most effective in their marketing.
Sadly, when our clients are running low on funds, one of the first things to go is their real estate blog. Why? Real estate blogging is somewhat ambiguous, just like other social marketing like Facebook or Twitter. There isn’t a great way to measure your return on investment... or is there?
Did you know that you can see your real estate blog working for you? Try this: Go to your real estate blog and see what key words your Real Estate Virtual Assistant is using to boost your SEO. (Now, if you don’t find any key words linked throughout each blog post; you’re in trouble. Using and linking key words are what boosts your SEO!) After you’ve grabbed a few of these key words; test them in Google. Do the search yourself and see where your company comes up in the search engine.
If you’re not on page 1 or page 2; you’ll need to either up how many times your Real Estate Virtual Assistant blogs for you each week, or give it a little more time if you’ve just started your real estate blog.
Let's look at an example. Our client, Oak Shores Realty, has us blog for them at least two times a week. I’ll blog real estate tips, community events or home tips each Tuesday and Thursday. They also have us blog their new properties that come on the market, market statistics and local news as needed. This has translated into major success for them in their Google ranking! By searching one of their key words in Google, Lake Nacimiento Real Estate, you’ll see they’re at the top of the list on page 1!

The truth is, you can see your real estate blog at work for you! It’s a vital part of boosting your SEO which enables people to easily find your company at the top of search engines. And, as we know from the conversation I overheard, even professional web designers see the necessity of having a dynamic blog.
Not quite where you’re hoping to be with blogging? Let us help! We understand it can be hard to keep up with it consistently when you’ve got a ton of other work on your plate, or you may not even have a real estate blog yet. We would love to talk with you and answer your blogging questions. We can set up a custom blog for you and maintain it each week, so the next time you Google your key words; you’ll be happy with the results!
Allie Coyle
Blogging & Copywriting Specialist
If you’ve been searching the internet for marketing tips lately, then you most likely know that this year, video is poised to become imperative to your online marketing efforts. As real estate virtual assistants, we make it our top priority to stay on top of the latest marketing trends and recommend the best ones to our clients. Video is going to be such an important part of marketing in 2012 because it is more personal. A potential client could get a sense of who you are, your personality and your level of professionalism, all based on a short video that you would post online. It’s an engaging and interesting way to put yourself out there, and since people are starting to respond more to video, you will find that this method of marketing will drive more traffic to your website.
One of the best parts about using video in online marketing is that there is a free platform for posting your informational, community and marketing videos in one place. I am, of course, referring to YouTube. While several real estate agents that I know of have a YouTube account, very few actually use it to its full potential. That’s why I thought I’d share a few quick tips on how you can maximize the use of your YouTube account and take your video marketing to the next level.
Connect YouTube with the rest of your social media sites. Now, you can connect your YouTube account to your Facebook page and Twitter account. This is a powerful tool because it will automatically put your videos on your social media sites, giving you even more online exposure. It also allows people to view your videos directly on a page where they can interact and comment on what they see. The best part is that as you upload, you can select which videos will go on your pages, so you can choose which you want to share and which you’d rather keep on your YouTube channel.
Customize your captions. Make your videos stand out by choosing what font, size and color you want your captions to have. You obviously want whatever caption you have to be keyword-rich, but you can tweak them to better match what colors are in your video. This is a great way to make your video marketing material stand out and look more professional. You can also adjust font size, so you can adjust that based upon who will be viewing your videos. For example, if you work with a lot of older clients, then you may want to make the font larger.
Use the “trends dashboard”. “Trending” doesn’t have to be limited to Twitter. YouTube’s trends dashboard gives you a look at what content is most popular right now, and it will keep you up-to-speed on the latest viral videos. This will give you an opportunity to get inspiration. You can see what viral videos are getting watched and take a few ideas for your own marketing videos. It’s a way to use what works for your own gain. Of course, you will still want to keep your videos professional, but you can use the trends dashboard to be creative and come up with some ideas that are fun, as well.
If you put effort and thought into your videos, you will find that they are a great way to get your brand exposure and to drive traffic to your website and social media sites. As your real estate virtual assistants, we feel that it’s important to be innovative and different in your marketing strategies, and using video is another way to put yourself ahead of the curve. We also would love give you some more ideas on how to make your videos great! Best of luck with your video marketing, and remember to have fun!
Sarah Kay
Social Media and Copywriting Team Leader

We all have a sense that clients come first in business, but when things get busy it can be easy to forget. If we stepback, we may find that we’re no longer really connecting to our clients but have a singular focus on the bottom line.
Since buyers and sellers are what make your real estate business a success; building those relationships is essential. Not only will they most likely use your services again down the road, but their referrals can be invaluable in helping your business grow.
So, how can you make sure you’re creating those lasting connections? Here are five easy tips you’ll want to implement.
1. Mom and Pop Mentality- While you do want to see your business expand and utilize the latest in cutting edge technology and marketing; you’ll want to maintain that "mom and pop" store approach. Why do the smallest, family run establishments have “regulars?” It’s because customers know that they’re known when they walk through the doors.
Emulate this with your clients by remembering things about their life that they’ve shared in previous conversations. Asking them about their son that’s deciding on a college, or a vacation they’re planning can create that immediate connection.
2. Ask Questions First- Sitting down with a potential client and going into your speech on how you started your company, what services you offer and how many successful sales you’ve had in the past year can be off-putting to some clients.
Instead, ask them questions about themselves first. They can range from their real estate goals to getting to know a little about them personally. By doing this, they will see that they come first... even in conversation.
3. Talk About Yourself- While it’s not what you want to lead with, talking about yourself is important. It allows clients to get to know you and helps build trust. Of course you’ll want to make sure to not over-share personal information, but since you’ve asked them to open up about themselves it’s important for building a connection that you do the same.
4. Really Listen- Your client will want to make sure that they’re heard... especially when it comes to such a large financial decision such as buying or selling a home. It’s important that you not just hear your clients, but are truly listening to their concerns and requests.
5. Step Away from Technology- ... only temporarily, of course! This point ties in with the last one. Being available to really listen to clients means putting down the smartphone, ipad or stepping away from your computer. Also, be sure to set up face to face meetings instead of doing everything through email or phone calls. While these are great for making our lives more efficient, be sure to make those in person meetings whenever possible.
As a good real estate agent, you're probably already doing some of these things, or a few of these ideas may be new to you. Either way, it’s still important to be reminded of them from time to time, as well as remembering that connecting with your clients is essential for your business.
Taking the time to connect with clients may seem tedious at first if you’re constantly on the go, but the more you practice these ideas, the more they’ll become second nature. In the long run, you’ll find these personal connections are well worth it. Even if you don’t get a repeat client or a referral from everyone you work with... chances are you may make a friend along the way!
Allie Coyle
Blogging & Copywriting Specialist
Trust is imperative to the success of any business, and real estate is no exception. After all, people hire you to help them buy or sell their homes because they trust that you have the experience, knowledge, work ethic and integrity to do so. If you lose trust in your brand, then you lose business, and if you lose business, then let’s just say it: you’re out of business.
Part of our job as your real estate virtual assistants is to help you implement more marketing efforts that will help you build your business. The main reason that we are successful at doing this virtually, not on-site, for all of our clients is because they trust us. They rely on us to guide them in the right direction, make suggestions that will benefit their business and get the job done to their standards. We’ve built and maintained that trust, and we advise our clients to utilize the resources available to them to build that too. This is one area that social media maintenance and blogging can actually really benefit your business.
Since social media is a platform in which your community can interact with you and ask questions, you can really utilize it to build trust in your brand. If you look like you’re taking the time to answer everyone’s questions, interact with your network and consistently post valuable information, then people will realize that you are a true expert in your field and you can be trusted to get the job done. Blogging demonstrates how knowledgeable you are about your field and showcases your involvement in your community, as well. If people who are looking for a real estate agent come across this, they will see that you are a trusted resource and that they can rely on you to help them through their real estate transaction.
These two marketing efforts will only help you build up trust in your brand, if you utilize them correctly. If you do them the wrong way, they can actually detract from your brand and make people question you. Here are a few ways that you can ensure that your online presence is building your brand’s trust instead of hindering it.
• Please check your work. As a writer, I can’t tell you how crazy it makes me when I see agents posting things on Facebook or their blog with a bunch of spelling and obvious grammatical errors. Sure, people make the occasional typo, but if your work is filled with spelling and grammar mistakes, it makes you look a lot less professional. Take them time to spell check, and your presence could start looking more credible and impressive to people who come across it.
• Answer questions and respond to feedback in a timely fashion. If someone posts a negative review of you on your Facebook wall or asks you a bunch of questions, don’t just ignore them. Take the time to address it in a professional, non-threatening manner. Answering questions does not mean that you have to plug your services. Answer their question as if they were just a friend asking for advice. Similarly, if someone posts a criticism or negative review of your services, then address it, but do so respectfully and if need be, apologetically. People will see that you do care about your clients, and they will respond well to that. After all, nobody has a perfect track record with clients, and it’s how you handle the negative things that show your true strength as an agent.
• Consistency is key. If you’re going to utilize online marketing as a way to build trust in your brand, then you need to be willing to commit to it. Communicating with your network as frequently as possible will show just how much you value your online network and their input. When customers feel valued, they feel that they can trust that you will do everything you can to make them happy in a business transaction. We know that posting to social media and blogging every day is a large investment of your time, but if you take the time to build the following, you will see how much it actually contributes to the trust people put in to your brand.
In today’s world, before people hire services of any kind, they hop online and look up the business or person they want to hire. Having an active online presence will publicly demonstrate that people vlaue in your brand, and that will make others trust you, too. Your real estate virtual assistant can help you build your brand from the ground up, and they can also get people to respond and trust your brand through your online marketing efforts. After all, if there is one thing that you should want people to associate with your business, it is trust and honesty, right?
Take some time to think about it. Have a great day!
Sarah Kay
Social Media and Copywriting Team Leader
Whether people are just tired of moping about the economic downturn of the past few years or they’re sensing true change, it seems there’s an overarching sense of positivity for 2012... and that’s exciting! Of course just thinking positively is not a magical formula for boosting the economy, but it’s the actions that spring from a positive outlook that are agents of change.
A survey from The National Federation of Independent Business this past December noted that small business owners confidence in the economy had risen for the fourth month in a row. This positive momentum is just the thing needed leading into a new year with a clean slate and endless possibilities!
As a real estate agent, you are at the forefront of one of the economy’s greatest indicator of change; the real estate market. You’ve seen first hand the market ebb and flow and are probably the first to talk about positive changes that occur. You understand the importance of keeping that favorable outlook as you lead buyers and sellers through the real estate market.
So, how can you capitalize on this optimistic trend for the new year? Below are three ways as noted by Entrepreneur.com to which I’ve added a few real estate specific examples. Take a look!
1. Up your marketing spend. Money invested in marketing now should pay off in more new clients as the economy improves.
As you boost your marketing, you become more familiar and trustworthy within your community. When buyers and sellers do jump into the real estate market as the market continues to improve; you’ll be on the top of their list! You’ve taken the time to become that trusted resource for them and, consequently, you’ll see that return on investment many times over.
2. Consider a hire. It's a great time to snap up talented applicants.
This is true for expanding your business to include additional real estate agents for your team, but is also true for all of your daily tasks as well. By hiring a Real Estate Virtual Assistant, you can “have a marketing team at your fingertips, not in your office” which means you’re not paying for additional overhead. Here at RealSupport, we’re here when you need us. There’s no minimum requirement of how much you use our services, which frees you up to decide when you need the extra help!
3. Move in a new direction. If you've been holding off on a new business initiative, now is the time to put it in gear. Get a jump on the competition before everybody catches on to the upswing.
Whether it’s boosting your marketing, creating a personalized listing presentation, revamping your website, tackling video marketing or starting your real estate blog; now is the time to embark on a new endeavor!
These three tips give you the practical steps to begin to turn your positive outlook into an agent of change! Keep the momentum for this new year going by capitalizing on this approach to 2012.
We are here to help you implement new initiatives for your business or to take on those daily tasks that keep holding you back. Feel free to contact us today to talk about the services we offer or to begin seeing your hopeful viewpoint into a reality!
Allie Coyle
Blogging & Copywriting Specialist
ActiveRain Corp. is not responsible for the accuracy of the site's content (which is written by members of the ActiveRain Real Estate Network) and does not endorse the views of the real estate agents, mortgage brokers, and others listed here.
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