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I have seen a lot of drip direct marketing campaigns, but this one seems different. While Corefact offers the usual just listed, just sold, Happy Holidays postcards, it also offer a lot more. In particular, what caught my eye were the following custom series of cards:

Home Estimate Series:
The home estimate series provides homeowners with the usual call-to-action - an offer for a free value of their home - nothing new here. What is new, and pretty amazing is the map on the card of their neighborhood that displays current market activity.
Local Expert Series:
This series is designed for agents who are actively marketing into a geographic farm. Each card hits on a different aspect of the home selling process and positions you as the local expert in your farm. The series is available with Corefact's patent-pending Market Data Access Key on the back of the card to establish a connection with your target audience (also very cool).

Proof of Production Series:
We have all sent out postcards with our most recent sold statisics, which is great - but this system takes it a step further. The Proof of Production Series combines information on homes you’ve sold with their patent-pending Market Data Access Key to position you as a results-oriented real estate professional who is best equipped to sell the prospect’s home.
While we haven't personally used this company before, we will be recommending them, as from what we can see so far, the product is quite unlike any other out there. I love the neighborhood maps on the home estimate series, it may be my favorite feature they offer. Can you imagine getting a postcard with actual data of YOUR neighborhood - and all displayed in a "Google Map" type format? Pretty neat!
Another often overlooked aspect of direct marketing is the call-to-action and the connection the lead has with you after receiving the postcard. This company seems to really understand that and offer it as part of each of their campaigns. Now that they have looked at the card, what's next. They don't leave out the most important part! Visit my website for this free offer, etc. We always make sure we include these types of call-to-actions on any custom cards we do!
Don't think you have time to start a campaign like this? No problem! Need a Real Estate Virtual Assistant? Contact us today. We're a team of real estate specific Virtual Assistants and because we're in the industry working with Top Producers every day, we can help!
Jen Miller, Project and Design Coordinator
RealSupport Inc.
Phone: 847-705-1655 x202
Email: Jen@RealSupportInc.com
www.RealSupportInc.com
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I know most of you post your listings on Zillow.com and hopefully have your profiles in the directory on the site as well (If you don't - it's easy - sign up here). Zillow is now offering the ability to add your social networking links to your profile - and the best part is they display them in a great little social networking package - see below!

This is quick and easy for you or your virtual assistant to implement as well! People are looking on these social networking sites, so why not take advantage! Simply follow the steps below:
1. Login to your Zillow.com account
2. Hover over "My Zillow" and choose "Profile"
3. Scroll down and enter your social networking information in the spaces provided under "Professional Information" - Click "Submit".
That's it! As easy as 1, 2, 3!
Don't think you have time? No problem! Need a Real Estate Virtual Assistant? Contact us today. We're a team of real estate specific Virtual Assistants and because we're in the industry working with Top Producers every day, we can help!
Jen Miller, Project and Design Coordinator
RealSupport Inc.
Phone: 847-705-1655 x202
Email: Jen@RealSupportInc.com
www.RealSupportInc.com
Our Real Estate Client Testimonials
Our Real Estate Marketing Samples
Our Virtual Assistant Team
I’m sure you all have noticed the popularity surge of real estate reality TV shows. It started with the success of Extreme Makeover: Home Edition. Then it really caught on when HGTV rolled out a slew of real estate shows and soon became much more Home and much less Garden.
House Hunters, What You Get for the Money, Flip This House and Moving Up. It’s pleasurable to watch other people turn fixer-uppers into contemporary living spaces or young families moving up in the world to purchase 5 bedroom, 4 bath homes in nice neighborhoods.
These shows were great to watch because they were an escape from reality. You may not be able to buy a home, but it’s fun to live vicariously through others who can. But I think there’s only so much one can take of watching an overly confident REALTOR in a show like Million Dollar Listing sell homes for 20 million dollars while some modest homes are getting foreclosed on – and their owners kicked out on the street...
Well it looks like reality TV is finally choosing to reflect the current market...
Introducing HGTV’s Real Estate Intervention. The show takes struggling sellers on a tour of other listings in the same price range and same area to see if they are pricing their home realistically compared to the competition. Your hosts are Sabrina Soto, the gentle REALTOR who is sweet as pie to the often sensitive and defeated homeowners and Mike Aubrey, the tough-looking real estate expert with a military background who takes the direct approach and tells the homeowners that it’s time to face the facts.
This show is not exactly the light-hearted fluff that we are used to with home buying shows. In fact, it’s pretty heartbreaking. Take Evelyn who lost her job 6 months ago and can no longer afford to stay in her beloved townhome in the pricey neighborhood of Georgetown in Washington, DC. She has put a lot of work into her home – and a lot of personal touches. With every comparable home that Aubrey shows her, she refuses to accept that any of them are more valuable than hers. To the audience, she seems so obviously blind to what she needs to accept. She may have updated her kitchen with a blue tile backsplash that she thought adds an upgraded finish, but Mike needs to explain to her that granite countertops and stainless steel appliances is what makes a home show well.
Or what about Rebekka who was so proud of buying her first home three years ago, at the height of the market, when she could afford the mortgage. When the rate adjusted, she found herself drowning in her interest-only loan. Now she has to sell her home, but she has no money to make updates or renovations. On top of it all, her mom has terminal cancer and she wants to get home to take care of her. She has priced her home at $259,900. She owes $240,000 in payments. When they find a comparable home in much better shape at $243,500, Aubrey must break it to her that $209,000 is about all she going to get for her home and that a short sale is the best way to go. Sitting in her small dining area, we watch her cover her head in disappointment as she takes in the depth of what Aubrey is telling her.
It can’t be easy to accept that the home that was, at one time, a great investment is now worth a fraction of its expected value. And of course it’s human nature to put high value in what you own because you know what it’s worth to you.
These people in this show are real. They’re our family, our neighbors, ourselves – accepting they can no longer afford to live in the homes where memories have been made. It’s nice to see a reality show actually reflecting reality. It’s just unfortunate that reality isn’t always pretty. But hey, it’s still VERY interesting to watch!
Real Estate Intervention: Four Stars ****
Warmest regards,

What is Google Juice?
Those of you who are familiar with search engine optimization may have an idea of what Google Juice is. For those who don’t, Google Juice is a slang term for “the ability to get pages to appear high in the Google search rankings.” It sounds pretty simple, right?
A few key tips will help you climb the Google Search Ladder:
Tip 1: Repeat your targeted search phrase a number of times on the website page and/or blog post:
This is so easy to do – and if you want to consistently get good rankings, you need to make a habit out of doing it, OFTEN! It is easy to do this the WRONG way, so beware, you want your text to make sense, while still peppering in your keywords/phrases. Do not overdo it! Too much of a good thing can be bad! Link those keywords and/or phrases back to relevant pages on your website.
Tip 2: Bold Keyword/Phrases: Google gives more weight to keyword/phrases that are bold.
Just like everything else in SEO, you don't want to over-do the bolding. A couple bold instances per page should be enough. If you have links between your pages about the keyword phrase then it's a good idea to bold those links.
Tip 3: Social Bookmarking for Google Juice:
Google not only looks at what is on your pages to decide your Google ranking -- incoming links are also a big part of what makes up good Google Juice. It's also not just the number of links, but how well respected the linking sites are in the Google algorithm. So, how do you quickly get good Google Juice links? Social bookmarking!
Three or four social bookmarking links can do wonders for your Google Juice and therefore, your Google ranking. If you don't use any other social bookmarking sites, one Google Juice blog suggests the following: StumbleUpon - Digg - BloggingZoom - Sphinn. You will almost instantly have good incoming links to your pages even if the post doesn't rank well with the particular social bookmarking site.
Tip 4: Crosslinking:
You can boost your Google juice by creating multiple posts about the same keyword phrase. Link keywords from one blog post to another related blog post, to your site. Link to your website from your blog, and to your blog back to your website. If done right you can multiply the effect of your good placement in Google rankings.
Summary:
Your blog is a powerful tool that can be easily used to raise the ranking of your website or blog. If you are using your blog to and raise the Google ranking for your website, do the following:
1.) Use your desired keyword(s) often and in places it makes sense.
2.) Bold those keywords and links to your site.
3.) Crosslink from your blog to your site and visa versa. Use social bookmarking to help your site along in it's Google ranking.
BONUS! Your Real Estate Virtual Assistant can implement all of this for you! Your time is valuable... A Real Estate Virtual Assistant can even post to your blog 1x per week or more. Do what you do best and hire out the rest!
Best wishes!
Erica Parpan, Operations Manager
RealSupport Inc.
Phone: 847-705-1655 x201
Email: Erica@RealSupportInc.com
www.RealSupportInc.com
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Real Estate Virtual Assistant Team
RealSupport Inc. - Providing superior Real Estate Virtual Assistant services to Real Estate professionals nationwide since 2000.
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