We’ve all heard of it by now and many have started using it. Twitter is one of the fastest growing social media websites, increasing 1,928% in 1 year from 1 million visitors in June 2008 to 21 million in June 2009. Wow.
There are many ways to utilize Twitter! (Note: A Tweet is a status update consisting of no more than 140 characters.) Posting a tweet about yourself can seem intimidating at first, so let’s just forget about posting a “status tweet”. I’m going to focus on one unique way to put Twitter to work for you.
Yes, I know we all get on Twitter, to network, etc. However, it can be much easier than you think to “network and create valuable connections.”
When I use to think of “networking on twitter”, I was thinking of hours dedicated to updating my status and following others, reading their updates and responding, etc. Too much work and not enough time! Why make it more complicated than it has to be?
Here are two real life examples of effectively using Twitter:
Example #1: On Twitter, we are following (connected to) a representative for Trulia, a website that we use for a majority of our clients. One of our clients wanted to sign-up to be a Trulia Pro and she had heard that Trulia sometimes offers discount codes that you can apply when signing up. She asked us if we had heard about these discount codes and if we knew how or where to get one. We instantly thought of our contact at Trulia and hopped on Twitter to contact him. Erica Parpan, our Operations Manager, sent him a tweet on Twitter asking if he had a discount code our client could use. He DID and we saved our client money!
Reaching out to our contact at Trulia took 2 minutes, maybe less, however the end result was priceless!
Example #2: We were waiting and waiting for one of our clients listings to syndicate (automatically feed) to Trulia from Point2 Agent. After about a week of waiting and troubleshooting, we needed to contact someone for support. But who? Trulia or Point2? We weren't sure who's issue it was, so rather than calling them both and explaining the situation twice, we sent a tweet to @Point2Agent AND @Trulia...
They both responded momentarily thru Twitter and a representative from both companies worked on getting our issue resolved. Now that is what I call GREAT customer service!
You never know who you will “meet” on Twitter. Give it a try and start building those invaluable connections! Oh and by the way, don't forget to follow me: @realsupport as well as Erica Parpan, our Operations Manager: @realsupportva.
Have a GREAT weekend!
Need help getting started with Twitter and/or other social networking websites? Ask your Real Estate Virtual Assistant. Don’t have a Virtual Assistant, need one? Contact RealSupport today!!!
Carrie Gable, President
RealSupport Inc.
Phone: 847-705-1655 x200
Email: Carrie@RealSupportInc.com
www.RealSupportInc.com
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RealSupport Inc. - Providing superior Real Estate Virtual Assistant services to Real Estate professionals nationwide since 2000.
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Picture a dinner with clients over the “big” business deal. You want to show what you’re made of- what you have to offer, and so you make reservations at the top place in town.
It’s the place to be seen, mingle with clients and network- you want to make the best impression and this reservation sets the tone.
So, what if you could reserve a neighborhood?
What kind of message would THAT send to your clients? In Real Estate, the “big deals” aren’t necessarily made over braised duck and a dulce de leche torte, but out on the field where your clients are hoping to build their lives.
What if you could be seen as the expert of a neighborhood? Well, thanks to Point2 Agent’s recent addition of Neighborhood Expert pages, now you can!
As a member of Point2, you have the opportunity to reserve the neighborhood of your choice - boosting exposure and drawing traffic to your website. Those looking to purchase in “your” neighborhood will see your logo, photo, contact information, email and link to your website in a prime location at the top of the page! As the expert, you’re viewed as the “go to” person for the area. This, in turn, builds great confidence in clients as to your ability to be the agent to help them find their new home.
Here’s how it works:
1. Log into your Point2Agent account.
2. Under the Admin tab, click on Neighborhood Expert.
3. The next steps will walk you through picking your neighborhood and “buying” that location.
4. Purchasing a neighborhood is done through a “Dutch Style” auction. (Neighborhoods begin at the highest bidding price, decreasing at predetermined time intervals until purchased. If the minimum price is reached, it will stay at that price until the neighborhood is purchased or auction is closed.)
5. The Expert term is three months in length, with the neighborhood price reset at the beginning of each quarter.
6. There is no limit to the number of neighborhoods you reserve. Being the expert of multiple neighborhoods only increases your exposure!
The Next Step: You’re the expert - now what?!
1. Your main goal is to provide pertinent and helpful information about your neighborhood.
2. Your Neighborhood Expert page should be filled with pictures, links, maps and information that will help a buyer learn about the area.
3. Point 2 has neighborhood data pages that are full of the vital stats, but we recommend adding your own personal touches to make potential clients feel at home.
4. Think of your page as the “welcome mat” featuring community information, local amenities, school information, local history, etc…
Things to Remember:
1. This page is not a way to push your services (although you will gain exposure). Your purpose is to be showcased as the expert - a useful guide to the area.
2. Pictures, Pictures, PICTURES!!! Well, they’re worth a thousand words, so fill your page with quality photos of local parks, attractions, restaurants, etc!
3. Don’t highlight your listings - this will be a turn off to those truly interested in finding information on the neighborhood.
4. Put yourself in the buyers shoes - what would you want to see on your page? Make it helpful, personal and informative!
Want to create that lasting impression? Have your Real Estate Virtual Assistant make your neighborhood reservations today! The Neighborhood Export page is an excellent marketing investment as you are able to meet new buyers, be seen as a vital resource and increase awareness of what you have to offer!
Have a wonderful weekend!
Erica Parpan, Operations Manager
RealSupport Inc.
Phone: 847-705-1655 x201
Email: Erica@RealSupportInc.com
www.RealSupportInc.com
Our Real Estate Client Testimonials
Our Real Estate Marketing Samples
Real Estate Virtual Assistant Team
RealSupport Inc. - Providing superior Real Estate Virtual Assistant services to Real Estate professionals nationwide since 2000.
Point2 Agent recently announced their new syndication partnership with The Real Estate Book- a top online and print book for listing circulation. Not sure what all this means? Let’s break it down...
Syndication is one of the fastest growing mediums for online advertising. Basically, a listing put on a single site can, within seconds, show up on thirty plus different sites - a complete blast of your property throughout the virtual universe - with the click of a button!
As you can see from the Point2 Exposure Engine below, they were already offering a great deal of syndication:

Point2 happens to be one of the largest syndication websites for the real estate industry and continues to add partners on a regular basis.
Not only does Point2 take care of putting your listings on highly trafficked sites, but their follow up is ideal.
You’ll be able to view your stats with automated tracking and your clients will be impressed with the automatic syndication reports for their sellers!
Wondering what the marriage of Point2 and The Real Estate Book look like? Well, it’s off to a great start!
The Real Estate Book is a key player in the industry as it sees over 1 million visitors online at TheRealEstateBook.com.
Its multi-media distribution and additional print exposure across 450 North American markets ensures your desired exposure!
If you are already taking advantage of The Real Estate Book, but have also been using Point2- you now only have to list once - a valuable time saver! So, take a deep breath knowing that Point2 is continually looking for more ways to make your life a little easier.
Not a member of Point2 yet? Don’t miss the opportunity to experience the marketing power of automatic syndication- a medium that will boost your competitive edge! Have your Real Estate Virtual Assistant setup your account today!
Warmest regards,
Erica Parpan, Operations Manager
RealSupport Inc.
Phone: 847-705-1655 x201
Email: Erica@RealSupportInc.com
www.RealSupportInc.com
Our Real Estate Client Testimonials
Our Real Estate Marketing Samples
Real Estate Virtual Assistant Team
RealSupport Inc. - Providing superior Real Estate Virtual Assistant services to Real Estate professionals nationwide since 2000.
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