We are celebrating our colorful industry by dressing in
"Black and White"
at CCRIM"s Holiday Brunch
December 16, 2008 at 8 - 10 a.m.
Centre Concord 5298 Clayton Road, Concord
This event is a time to reflect on our success and give back to our community. The recipients of this years raffle and auction proceeds will assist three local nonprofit-organizations fulfill their Holiday plans.
• Toys will be received and delivered to deserving children by the United States Marines.
• The Food Bank of Contra Costa and Solano is feeding over 98,000 people a month and serving over 9 millions pounds of food a month.
• Christmas for Everyone will be serving a continuous hot meal, giving hair cuts and gifts to underserved families all day December 25th.
To sponsor this event contact Cathy Lee at 925-351-6118. If you have any questions or need any additional information feel free to let her know. Thank you for your support and caring spirit. We hope to see you and your entire office at the Holiday Brunch!! Bring an unwrapped new toy for the Marines toy drive!!!
Gratefully the Holiday Elves at CCRIM and C. L. Design Services Home Staging
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Home Stagers of all affiliations gathered today to
Celebrate Home Staging Awareness Month while
striving to raise the level or our industry.
Jane Sheldon (thank you for recording the discussion and answers)
Suzette Sager (thank you for greeting)
Joyce Nuss (thank you for greeting)
Michelle Koch (thank you for greeting)
Susan Taylor
Barbara Jonckers
Lucy Martin
Edith Gomez
Debra Powell
Mary Midanek
Lauren Castle
Brook Furniture Rentals hosted us in their new showroom at
1777 Bothelo Drive, Walnut Creek. We feasted on organic
salads from Sunrise Bistro Café. Thank you so much!!!! 
Dan Eason, President of Energized Seller, treated us to sweets
and drinks from Draeger's. He's offered a Bay Area stager a case
study with his company. This is a wonderful proposal that a fortunate
home owner will benefit from and in return a stager will blog on Dan's
site about the case study.
All nine questions from the RESA/SIF forum were discussed in a timely manner.
What an awesome group of incredibly nice ladies. It was such a pleasure to meet
each and every one of you. I was reminded today how important it is to connect
with each other and how important it is to share information!!
I was especially tickled to meet Ronelle Schroeder-Hill, Oomph Home Staging, from Vacaville!! Virtual Friends no more.....thank you for coming today!!!!!
Thank you to the National Sponsors, RESA, IRIS, ASHSR, HSR and to all who attended today!! It was an honor to facilitate this event. Truly, Cathy Lee
Stageitforward, founded and created by Craig Schiller is dedicated to unity, standards, education, outreach and being a collective voice of the Staging Industry.
Home Staging is Visual Sales that create an impact and lasting impression that
SELL HOMES. The Statistics are proof!!
Creating warmth and setting homes apart from the competition maximizes their selling potential.
The key to selling success is hiring a Professional Home Stager. C. L. Design Services creates beautiful rooms resulting in homes typically selling within an average of 14-20 days.
Today we prepared a new home and strived to create a designer look without the price tag. http://www.realestateshows.com/348894
November is Home Staging Awareness Month!!
RESA/SIF RoundTables are taking place across the nation this month
Cathy Lee is owner of C.L. Design Services a full service professional home staging company in the San Francisco Bay Area. We strive to keep our clients, Realtors and many potential home buyers' best interests in mind with every staging.
East Bay California's SIF Round Table is next week....Wednesday, November 5th at Brook Furniture Rentals Showroom in Walnut Creek at 1777 Botelho Drive, Suite 101, 11:30 am -1pm- lunch meeting. 1-2 pm. Social Networking. Stagers nationwide let the SIF facilitators know what questions they wanted to discuss and here they are:
1. What brought everyone here today? a. Are we competitors or colleagues? b. How can we work together within areas as both competitors and colleagues to increase the positive visibility of the industry?
2. National Staging Associations. a. What are the Benefits of associations such as RESA and ASHSR? b. What do stagers need from Associations that would really have value to them? c. What are the differences between associations? d. Is it a good investment? e. Realtors belong to NAR-Which is a universal association for Realtors. How can we help the Home Staging associations grow to better represent us as well as promote the industry of Home Staging like NAR does for Realtors?
3. Standards. Standardizing the Industry. a. What exactly should that mean and who should have oversight? b. How can we educate the consumer on what Quality Staging means? c. How can we educate the public on staging terminologies and what that mean so that they are not confused by companies using common terms with different meanings? d. Interior design associations have been pushing for legislative standards concerning Home Staging. Why? e. Should there be a professional designation for stagers like NAR has for Realtors? What testing would be appropriate? What name should it be called?
4. What Continuing Education Opportunities Are There For Stagers?
5. Furniture Rental Companies, Friend or Foe? a. Isn't it a conflict of interest to work with a furniture rental company that also offers staging? b. Are there furniture rental companies that offer stagers a discounted price or do they all charge stagers the same as everyone else?
6. Mentoring a. Where do you go to find mentoring from experienced Stagers? b. What help do we need from mentors?
7. Real Estate Agents Who Stage? a. What is everyones experience with Realtors who provide free staging services to their clients? b. How can we educate the public about what credible staging is without stepping on Realtors toes, yet protecting our industry from being perceived as having no value?
8. How Do You Market To Real Estate Agents? a. Is it better to market directly to home sellers? b. What are the real objections to using a Stager?
9. Business Structure. a. Work alone or with a partner? b. Should you refer work? c. Rent or buy furnishings? d. How to find professionals to provide legal and financial services for stagers? e. How will the declining economy and real estate market affect the staging industry?
Let us Give Thanks to our Sponsors!!!
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Preparing homes to sell promptly by enhancing the appearance typically in one day. Keeping the realtor, homeowner and potential buyers best interest in mind, I strive to maximize resale home prices.
C.L. Design Services provides exceptional Home Staging for vacant and occupied homes for sale or redesign in the San Fransisco Bay Area. Our company is fully accredited and insured. Cathy Lee, ASP, IAHSP, is an active affiliate member of CCRIM, RMA, VMA, WCR, Bay East and CCAR. She was RMA Affiliate of the third quarter 2007 and RMA Affiliate of the Year 2007. We offer full service staging services and have a great, reliable team of vendors providing outstanding, quality service for painting, flooring, carpeting, interior door replacement, window washing, home detailing, landscaping, moving and storing and other services.
Before Staging After Staging
Our services include:
Consultations-detailed reports to prepare for selling
Color Consultations-warm up your home with a new color palette
Rearrange-transforming and enhancing the property with existing furniture and art
Enhancing-adding high quality accessories and furniture
Furnish-complete furnishings and accessories to vacant homes
Model-plan, design, furnish, decorate a Builders property
Contact Cathy Lee for a complimentary quote today at 925.351.6118!
What a difference working with a professional makes. You did a fabulous job! Thank you for all your hard work! You definitely are an expert at what you do. Sharma Gaponoff, August 2008
Thank you for doing a beautiful job Cathy Lee! The initial enthusiam from the real estate community resulted in my pricing the home substantially higher than I thought the market would bear. I am now reviewing multiple offers with my Realtor. I am so pleased!! Doug Wilson, August 2008
Recently I was respnsible for selling my mother's home. Cathy Lee's name was given to me. She helped me realize what was worth spending money on and what I needed to do. I was delighted to discover how she was able to use some of what we had in the home, add pieces and make the place look updated and fresh. The colors she selected showed off the floor plan and enhanced the view. The Realtor's loved it and we received a full price offer in three days. Susan Brady, Lafayette, July 2008
Cathy Lee, the respect, understanding and compassion you shared with us meant the world to us! Your warmth and presence has been a light in the midst of chaos these past weeks. We count our working relationship with you a true blessing. Thank you! Wales/Cole Family July 2008
Thank you Cathy Lee for making my home look so beautiful! I'm sure it will sell quickly now that you staged it. I am surprised at how much bigger the rooms look and I love all the colors you used. My home is very warm, inviting, comfortable and ready to sell. You are amazing! Jennifer Gray Concord
Each morning as I drive to work and look to the North, I give thanks to you, Cathy Lee and our Realtor-you both worked as a dynamite team to sell our home in three days in a challenging market. Your staging made our place look like a model home. Gratefully, Darren Angus Pleasanton
"Cathy Lee and her team are a strategic part of our success." The Bay Area Team, Keller Williams-Danville
"Cathy Lee out does it every time for us-we love working with her and her team." Chuck Lamb, Manager- J. Rockcliff
"C.L. Designs Home Staging is chic, highest of quality and full service." Steve Reiser, President Elect CCAR 2008
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