Cathy Russell

About Cathy:

Known for her contagious smile, Cathy Russell is also famous for her Real Estate business. A life-long Hoosier, Cathy grew up in the Lafayette area and there continues to build her multi-million dollar producing team. She began her Real Estate career in 1974 after graduating from Purdue University in home planning and working in the building industry. In 1989, after raising her three children, she returned to Coldwell Banker Sycamore Realty. Putting heavy emphasis on further education led Cathy to break several top-producing records, as well as becoming one of Howard Brinton Star Power Star's © in 1994. In 1998, she established her own Real Estate Agency-Cathy Russell Team Real Estate-which has five staff members and nine buyers agents. She prides herself on the knowledge and use of cutting edge technology-including broadcasting and blogging-which helps to both grow and streamline her business.

Areas of Expertise

Specializing in residential sales, land ,lots, farms, commercial, multi family and investment property....short sales , and foreclosures, Cathy Russell is exceptionally qualified to handle all of your Real Estate needs.

The Road to Success

Cathy is a featured mentor on isucceed.com. Her knowledge and experience in the Real Estate field is invaluable.

These are some methods Cathy uses to promote her business and ensure success:

Cathy Russell of Lafayette, Indiana, uses a great zero-based marketing idea to draw more prospective buyers using a listings kiosk at her local mall. Cathy has developed an easy system to update the information weekly and to offset the cost of the machine by selling advertising.

Cathy Russell of Lafayette, Indiana, knows that open houses don't sell houses. But she also knows that they do attract prospective buyers. To make the most of her Sunday afternoons, Cathy employs an open house tour to save her and the prospective buyers' time. In this program, Cathy explains her special tour, how to schedule and advertise those tours, and how to draw from them hot buyer leads.

Cathy Russell of Lafayette, Indiana, has utilized her name and photo on her materials to become a household name and to double her annual sales. In this program, Cathy explains how to:

• Target FSBO's and Expireds.
• Turn them into listings.
• Add that personal touch.
• Follow up and seal the deal.