“World's Most Complete Neighborpedia”
Explore:   What's happening in your neck of the woods?

Cathy Brosius, Home Staging St. Louis region

Make Sure Your Home Outshines Its Competition!

Russel Ray's Guerilla Marketing Team Contest inspired this entry for Ann Hayden and me:

Outshine

It was fun and there have been a lot of great entries!

Cathy Brosius is the owner of Arranged Smartly, a home staging and organizing company. Cathy and her team are working smartly for homeowners and real estate agents throughout the St. Louis region. She has also been interviewed on KMOV's Great Day St. Louis, providing tips on staging a home for sale.

Make It Work: What Home Staging and Project Runway Share

I love Project Runway. I love watching the fashion. I love mentor Tim Gunn. And I love his mantra: "Make it work." That got me thinking about the many ways Project Runway and home staging are similar.

If you're not familiar with the show, they start with 16 fashion designers. Each week they get a crazy project and one or two days to complete a garment, usually within a limited budget. The designer with the worst style as determined by a panel of judges goes home. At the end, the final three go to Fashion Week in New York and the lucky winner gets $100,000 to start a line.

Hmm, what does this have to do with home staging? It seems most of my staging projects need to be completed within a tight time frame, usually within a limited budget. That requires a lot of creativity, inspiration, stamina and "make it work" attitude. I love a challenge and I find the results personally rewarding. While it's not $100,000, people pay me to do this for them. And the best part is, my clients are really happy with the results.

Now, time to watch my favorite program... auf Wiedersehen!


This Home Stager is on Border Patrol!

It seems like I've been seeing a lot of wallpaper borders lately. Sometimes they are part of a wallpaper decorating scheme and other times they are flying solo near the ceiling or at chair rail height. I have yet to see one that I think enhances a space. It's a trend from a past decade and it dates the home like brass fixtures or avocado appliances. Therefore, this home stager is on border patrol!

Like any design choices you make when you live in a home, if you love them, you should keep them and enjoy. But if you are putting your house on the market, a space that is perceived as dated will never be the first choice among buyers unless they're looking for a fixer upper.Wallpaper border

Removal can be very simple, especially when not contending with wallpaper. Ultimately, if it remains, it can be very distracting and a reminder of the seller's personal style.

The homeowner reinforced the nautical border in this photo with themed accessories and color choices. This did nothing (especially with the window treatments) to enhance the vaulted ceiling and it really made the home look older than it was. This seller was worn down by the time I entered the picture and had no energy left to remedy some of the issues I pointed out. Yes, his house did sell, after a while on the market and after a few price reductions. I wonder how much it would have cost to pay a handyman to remove that border?

Cathy Brosius is the owner of Arranged Smartly, a home staging and organizing company. Cathy and her team are working smartly for homeowners and real estate agents throughout the St. Louis region. She has also been interviewed on KMOV's Great Day St. Louis, providing tips on staging a home for sale.

Putting Your House on the Market Soon? Here Are 6 Ways to Begin Home Staging Now!

You've decided to put your house on the market and you're planning to do so in a month or two. Now you must decide how to prepare your home for sale. To make that task easier, here are six ways to begin the home staging process now.

1. Decide what needs to goComing Soon

  • Check each room and remove furniture and accessories that are not necessary, are visually distracting or block the views of architectural details. This includes family photos, collectibles, accent furniture or maybe even large pieces such as a buffet or TV.
  • Look for too much pattern in a space. When your home photos get posted online, pattern can be very distracting. You can slipcover upholstered furniture, remove a busy area rug or remove pillows or other accessories that add too much visual noise.
  • How to decide? Rooms should appear as large as possible and traffic pathways should be free and clear. Take a photo if you're not sure and compare it to houses currently on the market that look appealing to you.
  • Also remove anything that has a limited personal appeal such as dated window treatments, wallpaper, decade-specific colors like mauve or teal, your collections or very taste-specific styles.
  • When in doubt, take it out! Less is more here.

2. Decide where it will go

  • Once you have identified the things you want to remove, figure out where they will go. An end table may get moved from the family room to the living room to flesh out a sparse space.
  • If you have storage space in the basement, excess items can go there if neatly stacked, preferably in a closet or along a wall.
  • What if you don't have any storage space available in your house? Consider asking a family member or friend if you can store items at their home. Rent a storage space or pod. But make the phone calls now and sort this out so your home is ready to show on listing day.

3. Cull excess items from closets and storage areas

  • If you can reduce what's in your closet by one-fifth to one-third, it will make the space look larger and indicate to buyers that there is plenty of storage space. Donate apparel you haven't worn in the last year or the kids have outgrown. You'll have less to pack and unpack for the move. Box up out of season clothing that you won't need for a while.
  • This strategy applies to gadgets and dishes in the kitchen and items in other areas of the house, too. Is there something you aren't using? Pack it up or take it to a thrift shop.
  • Do you have a graveyard of miscellaneous items you don't know what to do with? Things like electronics can be donated if working, or recycled at electronic recycling depots if not. In St. Louis, check http://www.ecyclestlouis.org/. You'll find locations where you can take electronics to be recycled and you'll help the environment.

4. Repair deferred maintenance

  • Always repair those obvious things that really need fixing. Even addressing simple issues like jiggly doorknobs makes a house feel well-maintained.

5. Paint

  • When walls or trim are dirty, marked or can't be cleaned, it's time to paint.
  • Personal color choices with limited appeal will need attention. This can mean dated hues, like mauve and teal, or colors that may not appeal to the masses, like purple or neon green.
  • Dark colors can be difficult to paint over and may make a room feel smaller. Along the same vein, dark paneling may make a room feel cave-like and dated. Consider painting these spaces in a light, neutral color that will feel brighter and larger.
  • Choosing neutral colors like light beige or neutral green will make the house feel fresh and appeal to the widest number of buyers possible. This can offer a big impact for a small investment.

6. Make simple updates

  • Switch out light fixtures, faucets and even bathroom hardware such as towel racks, for an updated feel with a minimal investment.
  • Pay attention to metal finishes that are currently in style. In most cases this means anything but brass.
  • Not handy? Call a handyman service. They are usually qualified for tasks such as replacing faucets and lighting and can be reasonably priced.

Make sure you apply these steps to the interior and the exterior of your house. Whatever you do to get your property ready for the market, give yourself plenty of time. This allows you to complete the tasks yourself or call in help if needed. Preparing your home for sale is like studying for a test or readying for a job interview--the investment of time now can really pay off in the future.

Cathy Brosius is the owner of Arranged Smartly, a home staging and organizing company. Cathy and her team are working smartly for homeowners and real estate agents throughout the St. Louis region. She has also been interviewed on KMOV's Great Day St. Louis, providing tips on staging a home for sale.


One Simple Thing You Can Do To Reduce Clutter

It's January. Perhaps you're trying to turn over a new leaf and reduce clutter. It's also Get Organized month, according to the National Association of Professional Organizers. So, here's one simple thing you can do to reduce clutter. It's actually pretty painless, too.

Just say "no."One Simple Thing to Reduce Clutter

Before you cut out a new recipe, pick up a free sample or accept an item someone else wants to get rid of, ask yourself if it's necessary in your life. Do you have something like it at home? Will you really whip up that new recipe? Is the information easy to locate online where you can electronically save a bookmark? Even consider asking the checker at your favorite store to skip the bag if you're just purchasing one or two items.

Make the conscious decision to bring only the things into your home that are necessary or useful. Just because it's free doesn't mean there is no cost to you. If things pile up, those items can cost you time when you want to locate something and disorganization can ultimately cause stress and frustration.

By doing this one simple thing, you'll help rein in clutter and save time. If you don't have it, it's one less thing you'll have to sort through it at a later date!

Cathy Brosius is the owner of Arranged Smartly, a home staging and organizing company. Cathy and her team are working smartly for homeowners and real estate agents throughout the St. Louis region. She has also been interviewed on KMOV's Great Day St. Louis, providing tips on staging a home for sale.