Russel Ray's Guerilla Marketing Team Contest inspired this entry for Ann Hayden and me:

It was fun and there have been a lot of great entries!
Cathy Brosius is the owner of Arranged Smartly, a home staging and organizing company. Cathy and her team are working smartly for homeowners and real estate agents throughout the St. Louis region. She has also been interviewed on KMOV's Great Day St. Louis, providing tips on staging a home for sale.
I love Project Runway. I love watching the fashion. I love mentor Tim Gunn. And I love his mantra: "Make it work." That got me thinking about the many ways Project Runway and home staging are similar.
If you're not familiar with the show, they start with 16 fashion designers. Each week they get a crazy project and one or two days to complete a garment, usually within a limited budget. The designer with the worst style as determined by a panel of judges goes home. At the end, the final three go to Fashion Week in New York and the lucky winner gets $100,000 to start a line.
Hmm, what does this have to do with home staging? It seems most of my staging projects need to be completed within a tight time frame, usually within a limited budget. That requires a lot of creativity, inspiration, stamina and "make it work" attitude. I love a challenge and I find the results personally rewarding. While it's not $100,000, people pay me to do this for them. And the best part is, my clients are really happy with the results.
Now, time to watch my favorite program... auf Wiedersehen!
It seems like I've been seeing a lot of wallpaper borders lately. Sometimes they are part of a wallpaper decorating scheme and other times they are flying solo near the ceiling or at chair rail height. I have yet to see one that I think enhances a space. It's a trend from a past decade and it dates the home like brass fixtures or avocado appliances. Therefore, this home stager is on border patrol!
Like any design choices you make when you live in a home, if you love them, you should keep them and enjoy. But if you are putting your house on the market, a space that is perceived as dated will never be the first choice among buyers unless they're looking for a fixer upper.
Removal can be very simple, especially when not contending with wallpaper. Ultimately, if it remains, it can be very distracting and a reminder of the seller's personal style.
The homeowner reinforced the nautical border in this photo with themed accessories and color choices. This did nothing (especially with the window treatments) to enhance the vaulted ceiling and it really made the home look older than it was. This seller was worn down by the time I entered the picture and had no energy left to remedy some of the issues I pointed out. Yes, his house did sell, after a while on the market and after a few price reductions. I wonder how much it would have cost to pay a handyman to remove that border?
Cathy Brosius is the owner of Arranged Smartly, a home staging and organizing company. Cathy and her team are working smartly for homeowners and real estate agents throughout the St. Louis region. She has also been interviewed on KMOV's Great Day St. Louis, providing tips on staging a home for sale.
You've decided to put your house on the market and you're planning to do so in a month or two. Now you must decide how to prepare your home for sale. To make that task easier, here are six ways to begin the home staging process now.
1. Decide what needs to go
2. Decide where it will go
3. Cull excess items from closets and storage areas
4. Repair deferred maintenance
5. Paint
6. Make simple updates
Make sure you apply these steps to the interior and the exterior of your house. Whatever you do to get your property ready for the market, give yourself plenty of time. This allows you to complete the tasks yourself or call in help if needed. Preparing your home for sale is like studying for a test or readying for a job interview--the investment of time now can really pay off in the future.
Cathy Brosius is the owner of Arranged Smartly, a home staging and organizing company. Cathy and her team are working smartly for homeowners and real estate agents throughout the St. Louis region. She has also been interviewed on KMOV's Great Day St. Louis, providing tips on staging a home for sale.
It's January. Perhaps you're trying to turn over a new leaf and reduce clutter. It's also Get Organized month, according to the National Association of Professional Organizers. So, here's one simple thing you can do to reduce clutter. It's actually pretty painless, too.
Just say "no."
Before you cut out a new recipe, pick up a free sample or accept an item someone else wants to get rid of, ask yourself if it's necessary in your life. Do you have something like it at home? Will you really whip up that new recipe? Is the information easy to locate online where you can electronically save a bookmark? Even consider asking the checker at your favorite store to skip the bag if you're just purchasing one or two items.
Make the conscious decision to bring only the things into your home that are necessary or useful. Just because it's free doesn't mean there is no cost to you. If things pile up, those items can cost you time when you want to locate something and disorganization can ultimately cause stress and frustration.
By doing this one simple thing, you'll help rein in clutter and save time. If you don't have it, it's one less thing you'll have to sort through it at a later date!
Cathy Brosius is the owner of Arranged Smartly, a home staging and organizing company. Cathy and her team are working smartly for homeowners and real estate agents throughout the St. Louis region. She has also been interviewed on KMOV's Great Day St. Louis, providing tips on staging a home for sale.
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