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Cheryl Mikkola

Social Networking

Regarding my comment and the reply's on Social Networking; I think I might have stirred up a hornets nest, sure didn't mean to do that! With the comments received which appear to be from some pretty successful agents--quess I will give it try.

Thanks for all your comments, and would appreciate some ideas of best sites etc.

Cheryl

Social Networking

I have found many interesting and helpful articles here in "activerain" but in answer to my own question yesterday, information was provided to me through RIS media. An interesting article which included a study from Harvard regarding social networking. Beginning to feel "out of the loop", it was important for me to start some investigation on this subject. Just as in the article, I felt like a majority of these social networking sites were a big waste of my time. This article validates my suspicions. I think I will stay focused on the clients needs, they really don't need to know if I went fishing, golfing or baked a cake today!

Business in Todays Market

The newspaper is becoming obsolete. However we still have a generation that doesn't comprehend everything the internet has to offer. They still want to see their property in the newspaper, even though the internet receives more exposure.

Technology is the future but our client is our "boss". I just made a decision to close my "storefront" office on Main Street since 1956 and have all agents work out of their homes. This was a tearfull and hard decision, however agents do not want to take floortime anymore. The customers are coming from the internet--not walking in off the street like in the good old days when we had one page for the purchase contract and one page of the listing contract!! I would rather focus my dollars into marketing than line the landlords pockets.

In order to prepare the local population I had to use the newspaper--and the response I am receiving from clients is positive "it only makes sense". But we still have a few years to go with this generation, they have taught us a lot, our children and grandchildren will be teaching us and will need to be patient. So we must be patient.

INVESTMENTS GALORE

The economy is drivin by supply and demand. Trinity County has a limited supply of private ownership, 80% of our county is owned by the government, another 10% owned by corporation (timber/reserves) thereby leaving approx 10% for privately held properties. With the stock market in termoil I see people taking their funds and investing in Real Estate. I recall this rollercoaster in the market in the 1990's, history repeats itself!