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Chris Hyzy

Scent, Sound and Taste?! How These Three Senses Will Increase Closings!

08-21-09
Chris Hyzy

Through my years as a marketing major, our classes often focused on how small variables can completely alter the a course we set for ourselves and others. Engaging our senses has proven to be a highly effective closing tool and one that numerous industries use on a daily basis we may not be that aware of.

Through the senses of scent, sound and taste we can explore other options on how to make our closings a more pleasant and rewarding one.

Scent

Certain scents can be utilized as a major marketing tool to help guide you and your client to a successful closing or purchase. Grocery stores have been known to bake fresh breads during busier times of the day, allowing the smells to linger through the store and entice hungry shoppers to buy more.

Apple pie smells have been proven to close sales more quickly. Jasmine and vanilla (not together, but separate) help the buyer feel more relaxed and calm. Cinnamon can also be used to help close a deal more quickly. Take into consideration that many people find cinnamon, including myself, to be a very overpowering and lingering smell. Not everyone will respond the same to specific smells, so make sure you use candles, burners, bakery items, etc. in moderation to avoid your buyer from running out the door!

A pleasing scent can create a warm and welcoming environment to what would normally be a hectic and stressful life decision. Model homes, designated closing tables, greeting rooms, etc. are all great places to place scents to help ease some of the stress and worry from your clients.

Sound

Tasteful music will also add to the sales environment your client has entered into. Music can provide a pleasant and welcome sound to the background.

Music should not overpower the sales presentation or become a major focal point. Appealing sounds such as soft music, nature tracks, classical or easy listening are often used as a "safe" selection.

Sounds obviously dictate a tremendous amount of how we feel or react to situations. Loud, heavy and ear-piercing music causes a lot of irritation and at times anger, to a lot of people. No one wants to be involved in a stressful situation such as signing a contract or reading the fine print of a listing agreement when 70's punk metal rock playing.

Taste

Appealing to your clients sense of taste can also enhance the sales experience. While we are not in the food and beverage industry, having small snacks and drinks is never a bad option. Offering refreshments has become very common in the sales environment.

Clients who are more "actively involved" in the sales experience by stimulating all of their senses often leave with a positive outlook. The more positive your client is, the more likely they are to buy from you.

I hope this information has helped!

Thank you,

Chris Hyzy

Beam Real Estate, LLC.

Realtor - Director of Property Management Relations

Dallas/Fort Worth, Texas

chyzy@beamrealestate.com

Great Websites For Your Clients - Useful Information, Moving Assistance, Etc.!

08-21-09
Chris Hyzy

Here is a list of some great websites that I have found to be particularly helpful with my clients. These sites have reduced some of the moving and relocation stressors that many of us experience.

www.moving.com

* Find Licensed and Insured Movers

* Rent a Moving Truck

* Find Local Storage Facilities and Compare Rates

* Print Valuable Moving Coupons

* FREE Change of Address Service

* Helpful Moving Tips and Reminders

www.neighborhoodplace.com

* Review Statics for Your State and County

* Stats Include Information on Schools, Population, Cost of Living, Average Home Prices and More

www.InsWeb.com

* Compare Insurance Quotes and Find the Best Rates and Policies to Meet Your Needs

www.healthgrades.com

* Review Ratings for Local Doctors, Hospitals and Nursing Homes

* Note: There is a fee associated with some search inquiries

www.schoolmatch.com

* Review School Ratings and Statistics

I hope this information is as useful and beneficial to you as it has been for me! This is a great marketing tool and resource for your clients as well as you.

Thank you,

Chris Hyzy, PM

Beam Real Estate, LLC.

Realtor - Director of Property Management Relations

Dallas/Fort Worth, Texas

chyzy@beamrealestate.com

The Best Cities For Recession Recovery

06-25-09
Chris Hyzy

The Best Cities For Recession Recovery:

http://www.forbes.com/2009/06/09/recession-economy-cities-business-beltway-recovery-cities.html

Four metro areas, Austin-Roundrock, San Antonio, Dallas-Fort Worth-Arlington, and McAllen-Edinburg-Mission are located in Texas. This economic indicator shows that Texas leads other metro areas in recession recovery as well as having some of the lowest unemployment rates in the Country.

Here is Forbes’ top 10:

1) Austin-Roundrock

2) Fayetteville-Springdale-Rogers

3) Boulder

4) Huntsville

5) San Antonio

6) Mobile

7) Dallas-Fort Worth-Arlington

8) Washington-Arlington-Alexandria

9) McAllen-Edinburg-Mission

10) Seattle-Tacoma-Bellevue

Thank you,

Chris Hyzy

Beam Real Estate, LLC.

Realtor - Director of Property Management Relations

chyzy@beamrealestate.com

Dallas Rentals Show Increasing Activity In An Uncertain Economy

06-20-09
Chris Hyzy

Rental Listings in the Dallas area have shown having the most activity, up from last year's numbers. Single Family, Condos and Townhomes, Farms and Ranches, Multi-Family, Lots and Vacant Land, Commercial and Rentals are all analyzied based on catergories such as "sales," "average price" and "average days on market."

While sales are down for each area surveyed, as has been noted across the United States in most markets, rental listings are continuing to take a lead in activity as the uncertainty of our economy takes place.

I personally have noticed an increase in rental activity as well as in property management in the DFW Metroplex. Many homeowners are concerned their homes will not sell as job relocations are becoming more frequent. Several properties I have listed have been placed on market as a "rental" and "sale" to better the chances that mortgage payment will not have to come out of the owner's pocket. Homes that dual-list are having a better chance of being rented out, preventing the home owner from being out months on end having to fork over a mortgage payment on a vacant property.

These numbers were made available by the Real Estate Center for NTREIS (North Texas Real Estate Information Systems, Inc.)

Property Type – Rental

Sales ….. 1,962

% Change Last Year ….. 11%

Average Price ….. $1,348 %

Change Last Year ….. 0%

Average DOM ….. 50

% Change Last Year ….. 2%

Property Type – Rental (Pending Activity)

Pending Sales ….. 1,955

% Change Last Year ….. 14%

New listings ….. 2,721

% Change Last Year ….. 16%

Active Listings ….. 4,978

% Change Last Year ….. 31%

I hope this information helps!

Thank you,

Chris Hyzy

Beam Real Estate, L.L.C.

Realtor - Director of Property Management Relations

chyzy@beamrealestate.com

http://www.linkedin.com/in/chrishyzy

REPORT: Areas with the Best and Worst Economies in the United States!

06-20-09
Chris Hyzy

The Brookings Institution’s quarterly MetroMonitor report has recently released the "Best and Worst" economic metro areas in the United States. This report can be found at: http://www.realtor.org/RMODaily.nsf/pages/News2009061804?OpenDocument.

Out of the "TOP 10" BEST ECONOMIES, five cities are located right here in Texas, ranking #1, #3, #4, #5, and #6! Here is a list of the Top 10 metro areas ranked according to their economic health:

1. San Antonio

2. Oklahoma City

3. Austin

4. Houston

5. Dallas

6. McAllen, Tex.

7. Little Rock, Ark.

8. Baton Rouge, La.

9. Tulsa, Okla.

10. Omaha, Neb.

Once again, Texas still holds strong even under strong economic turmoil. Personally speaking, I have not noticed a tremendous slowing of Real Estate activity in the Dallas/Fort Worth Metroplex. MLS studies have even shown an 11% increase in rental activity from last year. While sales are still down from last year, the decrease from last year's trends is not nearly as dramatic as other areas of the country.

Out of the "Bottom 10" WORST ECONOMIES, four metro areas are located in Florida and three in California, two states that have experienced dramatic declines in sale activity. The "Rust Belt/Manufacturing Belt" has been hit hard as well. Here is a list of the Bottom 10 metro areas ranked according to their economic health:

1. Providence, R.I.

2. Toledo, Ohio

3. Stockton, Calif.

4. Fresno, Calif.

5. Modesto, Calif.

6. Jacksonville, Fla.

7. Lakeland, Fla.

8. Tampa, Fla.

9. Bradenton, Fla.

10. Detroit

Please add me to your blog list. I hope this information is helpful and useful!

Thank you,

Chris Hyzy, PM

Beam Real Estate, L.L.C.

Realtor - Director of Property Management Relations

Apartment Liaison

chyzy@beamrealestate.com

http://www.linkedin.com/in/chrishyzy

http://activerain.com/chrishyzy