I consider it very important to take the required courses to remain a Fishers Realtor of choice. Recently I took a class on Multi-Generational Marketing that I thought was very interesting. I need to pay attention to the age of my buyer because what they value may differ depending on how they grew up.
There are basically five generations as follows:
A great way to look at this is to think about how Kennedy died. The first three would say gunshot in Dallas, the Generation X may say a plane crash near Martha's Vineyard and the Y Generation would say of old age and in 2009!
The Veterans (GI) are often selling their homes and moving into assisted living or nursing homes. They may not have family and need me to be do many things for them. For example, I helped an elderly lady secure people to clean out her house to be ready to sell. They often have accumulated a lot of stuff!
The Silent Generation values hard work, family, tradition and discipline. The are often the group that is looking at reverse mortgages, they may want to stay in their home awhile longer but do not have the money for the necessary repairs to keep their home liveable. To be eligible for a reverse mortgage, you need to be 62 years old or older; the older you are the more of your equity you can free up to either repair your current home or use for medicine, etc. There are no restrictions on the use of the money.
The Baby Boomers are perhaps the busiest. They often have parents in a generation above and children in a generation below! There are approximately 78 million Boomers and they are often the richest generation. They are concerned about retirement and healthcare issues. When they look at a home, they often want open floor plans, master on main, and an office space. Often they are looking for a room they can convert if an elderly parent needs to live with them.
The Generation X people typically will stay in their homes a shorter amount of time than previous generations. They are not tied to a job as earlier generations were and often will switch for greater job satisfaction. They like to have entertainment spaces. They are very well informed and fairly tech savvy; with 81% using the internet to find their homes. But they still need Realtors® to look at the history, resale values and potential zoning issues.
Generation Y are the fastest growing Generation. They are just entering the work force and because of the $8,000 buyer's credit; are also taking the home buying population by storm. Generation Y is plugged in 24/7 with I-Phones, Blackberrys, and other devices. They typically will prioritize family over work. They want a house that is move in ready, no painting, no fixer upper, no huge time commitment to make the house their own.
Understanding the various generations helps me to zero in on what type of community and Fishers home will work best for the buyer and their lifestyle. It helps me know what kind of information to give them about finances to make the most sense for what they want to accomplish. It isn't about just finding someone a house, it is about finding them a home...and there IS a difference.
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With 731 homes for sale in Carmel, it is good to see them selling again! Of the 731 homes for sale in Carmel, 245 of them are over $500,000 or 34% and 62 of them are less than $150,000 (less than 10%). In addition 93 of those 731 homes were built in 2009 so still a very active new construction market in Carmel.
The graph shows two months in a row where 2009 sales are more than 2008 and October is showing a 63% increase, which is a significant increase from a year ago.
In October we had 126 homes sell and there were five that were over $1,000,000. The first one sold for $1,250,000 in the Village of West Clay, but was on the market since April of 2008. The second one sold for $1,100,000 in Laurelwood and was 10,000 sq ft on over 1.5 acreas. It was assessed at $1,700,000 and as a result sold in 21 days. Quite a difference between those two; showing pricing will make a difference.
There were 21 homes sold in Carmel that were less than $150,000. It is hard to find a home in Carmel in that price range, but it can be done. This Carmel Realtor knows where they are.
Distressed properties were 19 this month compared with 8 last year; so those deals are still out there. I closed one of those this month; it was in Bellewood. We bought it for $485,000 and it was in great condition; the last time it sold it went for over $700,000. My buyer got instant equity!
The Days on Market were 84 this year and 83 last year so no real change and still less than 90 days which is great and not surprising for this area with a great school system, shops and those lovely round-a-bouts!
The price per square foot took a nice increase in comparing the two years, from $108 to $112 or a 4% increase.
Finally the neighborhoods that sell the most are the usual suspects with Village of West Clay, Lexington Farms, Brookshire and a new one this month, Lenox Trace.
Let me know if you would like your neighborhood evaluated specifically because the data does VARY by neighborhood.
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It's my monthly analysis of the Fishers Real Estate market. There are currently 759 homes for sale in Fishers, with 135 of them below $150,000. Here is a quick list of those homes less than $150,000 in Fishers; it is dynamic so changes daily. Those are great homes for first time buyers to take advantage of the extended $8,000 tax credit. If you haven't already heard, there is a credit for repeat buyers as well now. The rules are:
Moving into the October market for Fishers, we saw 118 homes close compared with 114 last year. This is great to see after several months of 2008 beating 2009. We are currently still behind about 7% from a year ago in looking at the year to date figures. In terms of distressed properties, there were 15 this month and 14 last October.
The average days on market were 80 this month which is substantially less than they were a year ago at 96. The average price per square foot remains relatively constant at $100 from a year ago; so not a great deal of appreciation this year although it DOES vary by subdivision.
We saw Sunblest Farms hit it out of the park this month with 7 sold properties and the days on market were 4, 5, 8, 13 and 34 for five of those. When you can list a house and sell it in the same week; that's a hot neighborhood!
Lake Stonebridge had three that sold this month; it is where I ultimately want to retire! I watch that neighborhood closely.
There were two homes that were over $1,000,000 sell this month; the days on market for those were significant at 156 days and 246 days.
If you'd like specific information on your neighborhood, send me a quick email or reply to this blog post and I'll give you graphs and statistics on your home.
I am your Fishers Realtor signing out!
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In my monthly Carmel sales reports, Brookshire often shows up as one of the neighborhoods with the most activity. There are several Brookshire neighborhoods, there is North, Villages, Pines and Lakes. Today I want to highlight Brookshire located between 116th to 126th and Gray. You've probably been by it; it has the pillars with the lions at the entrances.
It is an older neighborhood, built mostly in the early 70's. Most of the homes have basements and are four bedrooms and 2 1/2 baths. It is a very large neighborhood with nearly 400 homes. The neighborhood has beautiful mature trees and winding roads. It is conveniently located near Brookshire Golf Course.
Currently there are only seven homes available. Five of those are two story homes and the other two are ranch style homes. There are several tri-level homes as well. Most of the homes sell for approximately $100/sq ft. This is one neighborhood that has avoided most of the foreclosure/bank owned homes. Only one sold since January 1, 2009 and it sold for $66/sq ft.
The days on the market average is all over the map and that is probably because some of the homes haven't been updated since the 70's and others have. On the short end, they sell in about 60 days; on the long end, they take over 150 days to sell.
Since January 1, 2009 there have been 12 homes that have sold which is a little better than 1 per month. There are currently seven on the market, so about a six month supply. A balanced market between buyers and sellers is at five months.
The location of Brookshire, the variety of homes and the maturity of the area make this neighborhood very popular for people looking to buy a home for sale in Carmel.
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If you have a Fishers home for sale, you undoubtedly have talked about the commissions that will be paid. Whether they are justified or not is certainly a topic of controversy. I could take either side of that depending on who we are talking about as the Realtor.®
I think I'll talk about the expenses first and then give you some ideas on how to negotiate the commission. My time is worth something, to put a dollar amount on it would be difficult. But, there is time involved in scheduling stagers, photographers and sign installation. There is time involved in getting the listing on to MIBOR with profile sheets and numerous forms that need to be copied and entered as well as pictures and tours being loaded. There is time involved in following up with showings, securing various documents for the showing agent (i.e. disclosures, surveys, lead based paint, etc). There is a tremendous amount of time to get the transaction to the closing table, mostly in terms of talking with the appraiser if needed and certainly scheduling contractors for inspection issues.
I also pay for the consultation with the stager, staging (no furniture rental) and the professional photographer to shoot the pictures of the home.
I spend premium dollars with Trulia and Realtor.com as well as others that allow me to showcase your home with more pictures and better positioning. Most Realtors® can feed their listings to various sites, but it costs more to have the premium packages.
You pay for me networking abilities and negotiation skills. I am a more experienced Fishers Realtor® and also had a previous career that was highly visible allowing me to have a very large circle of influence. I typically can sell my own listings because I actively look for buyers for them! You pay me to set your home apart from the others and to get premium dollars. For 2009, I am getting 96% to list price!
This is a nice transition to how you might be able to receive a lower commission from me. If I do bring the buyer, I often will discount the commission. If you buy a home from me once we sell yours, I often will discount the commission. If you are a strong referrer, I will discount the commission. I have one teacher at Indian Creek who has brought me so much business that when it sells, it will be for free on the listing side. I will still have to pay for the agent who brings the buyer.
I hope that helps explain why the commission rate is what it is; contrary to popular belief it is not just for putting the sign in the yard. But, NOT all Realtors® work the same. Ask yours why they are worth their commission or better yet, hire me!
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Our experience in selling & our knowledge of neighborhoods and resale values will make your transaction one you'll want (and we'll want) to share with others! Ranked in Top 1% www.marchantteam.com
Hi, I'm Cindy Marchant and I have been a highly successful real estate professional in the Indianapolis market since 2001. After reading The Purpose Drive Life book, I felt a calling to work more with people so I left a career with a local hospital as their Controller and pursued a career in real estate. My personal goal is to give you the best experience with your real estate transaction. I hope to simplify the process of buying and selling real estate, and to exceed your expectations while making the process enjoyable to you. My extensive experience and proven track record are factors you can count on when working with me. Be sure to visit our blog to see how we work with buyers and sellers. I use the latest technology to understand the current market and to make the connections necessary for our sellers. I work with several relocations company's and also work with the Perfect Wedding Guide so I have lots of buyers for your listings too! Please enjoy my website. It is just one of the successful tools I use to assist my clients in marketing their real estate.
I live in Lawrence Township and work in Lawrence, Fishers, Carmel, Noblesville and Zionsville. Our offices for Keller Williams are located in Fishers, so I have become quite the resident expert in Fishers Real Estate. I also worked on the west side for many years and also work Avon, Brownsburg and Plainfield too. I review market statistics for these areas on a weekly basis, and actually enjoy it. I guess being an accountant is a hard habit to break!
I have first time buyer classes each month to help first time buyers understand the somewhat daunting process. We have a realtor, a lender, a home inspector and a home decorator spend time with the class. I also work with move up buyers; this brings its own set of fears and trials for those folks. I had about seven of these types of transactions last year and almost all of them were able to close on their new house and the house they were selling in the same day. This requires a lot of negotiating on my part which I am totally comfortable with from my previous career. Finally, I work with buyers wanting to downsize, I completely understand this phase of life! :-)
I work with sellers as well, using a 35 point process to sell their home. I do not use a cookie cutter method in selling; I market the home specifically as it best relates to that house. For example, if the home is in Broad Ripple, I will advertise in NUVO, if it is an expensive home, it may be advertised in the IBJ or Indiana Medical Society Bulletin. I have links for each listing, for example if you are in Carmel I will link to Central Park; if you are in Fishers, I will link to Money Magazine where Fishers was named the 24th best place to live in the country. I use a stager, schedule a virtual tour (including the diagram of the floorplan), utilize professional photography among other creative ways to get the home sold quickly for top dollar.
I enjoy all of the clients I meet and work with so much that we have several client appreciation events. I invite my clients to a ball game, a wine tasting party, a hayride among other fun events. They receive a pie at Thanksgiving from me. My clients have entrusted one of the most important decisions in their lives to me and I want them to know how much I appreciate that trust.
1) We recently relocated to Kingwood, Texas, from Fishers, Indiana, and Cindy was recommended to us by a mutual friend from East 91st St. Christian Church. We interviewed several potential realtors, and when we interviewed Cindy, we knew we'd found the realtor we wanted. From the beginning, Cindy was professional and courteous, but also warm and friendly. Instead of first walking around our house, she took the time to get to know us, and to ask us about our needs. We were impressed not only with her background and extensive knowledge of real estate, her sales record, and her resourcefulness, but with her unassuming nature, and her desire to serve our family's needs. We quickly arrived at a fair sale price, and Cindy prepared an attractive, informative, and very well-constructed booklet to leave for potential buyers. We felt our home was given maximum exposure, and sold more quickly than we had anticipated. Cindy provided us with outstanding service and personal attention, as well as negotiated and advocated on our behalf. From the outset, we developed a mutually respectful relationship with Cindy, and we feel she truly went the extra mile with us.--- and she enjoyed it! She really made the whole home-selling process a lot easier and more comfortable. We were also impressed with Cindy's generous nature, in donating a portion of her commission to the charity of her clients' choice. With all the anxiety and work which accompanies selling a home, it was such a relief and a great feeling to be completely comfortable with our choice of realtor. I would not hesitate to whole-heartedly recommend Cindy as a realtor; she is truly an outstanding woman, who is devoted to her clients, as well as to the community. Submitted by Rennie and Megan
2) We would like to express our appreciation to you for the quick sale of our home. From the moment we met and learned of your team approach, we felt confident that our decision to list our home with you was the right one. Two weeks and nine showings later the house was sold. Several things contributed to this success: the listing price we selected based on your research; your home improvement suggestions for making our house more appealing, and your networking capability. We especially appreciated how you worked around our schedules to make showing appointments least disruptive to our family.We are now settled in our new home in South Carolina. The move was made much easier because of the closing date on our Indy home that you helped us negotiate - one move at our convenience! Thank you so much for your professionalism. It was a pleasure working with you and we are thankful that our paths crossed. Submitted by Tim and Cindy
3) If you are considering a realtor in the Indianapolis, Lawrence, Fishers area, then look no further than Cindy Marchant.My wife and I spent nearly a year and a half looking for homes. We went to open house after open house. One Sunday afternoon, we went to an open house Cindy was hosting. After talking to her, we knew immediately she was the realtor for us. Her knowledge of the area, the market, and of the business was head and shoulders above the other realtors we had talked with.When we decided to sell, we contacted Cindy. She came over and did an analysis of our home. She suggested some things we should take care of, and we did. The result? Our home sold in one week in a less than advantageous market for home sellers. Also, our home sold for 98% of our asking price. We were extremely satisfied with Cindy and, if needed, would use her services again in a heartbeat. Submitted by Jeff and Becky
I am writing this letter to sing the praises of Cindy Marchant with Keller Williams. Cindy is truly a full-service broker and made my house selling and buying experience very enjoyable even in today's challenging market. Cindyhad a stager to come to my home and make it more appealing to potential buyers. In addition, she created wonderful brochures for people to take with them after they walked through my house and had a videographer come in to film my home which made it come alive to people searching the web for new homes. Everything worked well because I sold my house in less than two months for a greater amount than I would have even asked had it not been for Cindy's guidance. Cindy cares about her clients. She went above and beyond what I expected from a broker. Cindy pays attention to all of the details, big and small and made me feel like I was her most important client. My guess is that all of her clients feel this way. I do not hesitate to recommend Cindy to family and friends in need of a real estate broker. Submitted by Karen
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