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Clark Cook

Ready To Buy Your First Home?

02-26-09
Clark Cook

It's not surprising that my Fayetteville NC websites have been delivering lots of leads for rent to own property, and I am happy to receive your request. Many of you have been listening to the national news and think that you are not quite ready to buy a home. Fayetteville, North Carolina is not reflective of the national economy. In fact, Fayetteville was ranked as the no. 1 housing market in the nation for appreciation in the fourth quarter of 2008.

I am happy to receive your request for rent to own property, and when it come to qualifying for a home loan, truth is you don't know what you don't know. That's why I invite you to call one of my preferred lenders. They will tell you based on the information you give them, and the information they get from your credit file, if you qualify for a home loan.

Lately it seems like Christmas. Everybody is getting approved!! Do you believe this BS? Seriously, the harder I try to close a sale, the harder it is. But, because I stopped trying to get the most qualified applicants things have changed. Since I began treating all my requests and inquiries like valued buyers, even the ones that don't qualify thank me! That is, they are telling their friends about me. Keep those referrals coming!!

I know some of you reading this page are wondering; when am I going to see some houses? Hold on, let me explain the process. After you have called one of my preferred lenders and prequalified, click here to see all of my office listings. If you find a home you like, or want to know more about, contact me. if you don't find a home you like here, go to Home Search (MLS), fill out the form ONCE, and you can come back as often as you like. Remember, I built this site for you. You are at the right place at the right time... MAKE IT COUNT!!

...Searching The Web At Work?

02-23-09
Clark Cook

John was tired of waisting money on rent. He'd just got a promotion and finally decided to buy a new home for his growing family. And just like many home buyers, John was at work searching the web for real estate. He visited several sites before he came across my homepage. As the page loaded, John was not prepared for what was about to happen. You see, John did not know that he would be greeted by a live actor introducing him to all the wonderful features offered on my website. John's speakers were turned on and now his co-workers knew that John was doing something other than work on company time. John was BUSTED!!

This scenario stretches a bit to make a point, however this could be a potential problem. So what practical advise could be offered besides the obvious to avoid this situation? First, if you are at work and you have to search the web for anything personal, do it during your lunch break. Most employers don't have a problem if you are off the clock. Secondly, turn your speakers off. And last, if you happen to come across a site with video or an audio player, copy and paste the address in an email to yourself, or better yet write it on a piece of paper and watch it when you get home.

Follow this link for homes for sale in the Fayetteville/Fort Bragg Area without audio.

Do You Have A Web Strategy?

02-22-09
Clark Cook

Recently I attended a web strategy training in Garner NC with Exit Brokers and trainer Key Yessaad. I left with a better understanding and appreciation of how our customers think, and I learned how to deliver what they want. Not only will implementing the newly learned web strategy make me a better REALTOR®, it will improve my lead capture rate. In turn if I am as good as I think I am, I will covert more leads into satisfied homeowners and sellers, which means more closings!

The most effective and immediate change I made to my web strategy was directing my visitors to a page within my site where they could see Homes for Sale in Fayetteville NC rather than to my Home Page. I also learned why some visitors may be clicking off my home page instantly! See if you can discover why? Please leave a comment as I would be interested to see if you get it right. I will reveal the reason in another post.

I can't wait for the next training on blogging set for March 10, 2009, location to be announced. Key knows his stuff and is worth every penny and more! To anyone who has not attended one of Key's trainings, I would say make it your goal to get to one. Check you ego at the door, and be prepared to learn what you need to know to advance in our profession.

Clark Cook of Fayetteville, NC
REALTOR®/Broker Associate Exit Realty 1st Class 231 Meed Ct. Suite 202 Fayetteville, NC 28303 Mobile: 910-261-9580 Fax: 910-864-3918


Fayetteville Real Estate Market

02-13-09
Clark Cook
It is true that home sales are slower than normal and some property values are off slightly, but we have a better than average market in Fayetteville, because of our huge military presence. It is noteworthy that active duty military, military retirees, veterans, civilians employed by the Department of Defense, and contractors contribute a gazillion dollars to the local economy each month!

Some neighborhoods in our area have actually appreciated according to an article published in The Fayetteville Observer dated February 7, 2009. Contact me if you would like to know if you live in one these neighborhoods.

Everyone can contribute to increasing property values by taking pride in our neighborhoods, and regular maintenance. Even if you rent, realize that you play a role in helping to maintain property values and that one day you too can be a property owner.

View My Most Beautiful Listing Only Minutes From Fort Bragg

Are you guilty?

01-07-09
Clark Cook
Do you have an IDX link on your site and Advertise "search the MLS"? I know I have. Under new NAR rules, that is not accurate. Our visitors think they are searching the whole MLS and they are not with IDX link. I was not aware to the difference. Shame on me, but I know now! Found this youtube video reading an outside blog.