Napoleon Hill hits on the Master Mind concept pretty hard in chapter six of Think and Grow Rich. Truth be told, we don't know it all, so if we really want to do something big we do need the help of others. I would seek out (via referral) a small Master Mind team. Get a Realtor, a CPA, a Lender, an Estate Attorney and an insurance person and you're good to go.
Then come up with an educational "Webinar" idea. Work on it weekly together until you have the all the details penned out. You can get an account at www.GoToWebinar.com pretty cheap, especially if your group shares the cost (why not, since you'll be doing these at least once a month right?). Now you market the webinar via email to your databases, each to his own. I would market it at least two or three times before the webinar. These webinars can be set up so that when it's over, an email gets sent automatically to the participants. This email of course would have the contact information for all of the "hosts" of the webinar, allowing the participants to make contact with them for their services.
It's a simple idea, but you need the right team. Remember, Hill tells us if we don't hit the "sweet spot" the first time, don't freak out. Simply go back to the drawing board and keep what worked and re-tool what didn't. Eventually you'll have a lead genertating machine on your hands.
Go for it.
Craig Bland - Brand Mortgage
I was talking to a Realtor that works for Keller Williams a while back. She was super excited to be with them because of how innovative they are. One of the things she pointed out was that they offer coaching. Their coaching is a little different with respect to how they get paid - the coach gets 10% of every closing. Personally I think that’s pretty cool seeing how the coach’s pay is directly connected to the results of the person being coached. So I asked her what the coach did for her. I’ll make it short and sweet for you – even with all the technical innovations that are out there, the coach hammered her on “making her calls”. It’s so interesting to me to make note of how sales has really never changed over the ages. I read sales books almost every day, and I can tell you, it’s all about relationships and personal contact – that’s it. The other thing that’s interesting to me is that in my 7 years in the mortgage sales industry and sales carreers prior to that, I’ve found that “personal contact” through “making calls” is the number one thing that salespeople don’t want to do – weird. So all the sales greats say that we should make our calls and most of the salespeople in the world don’t do it. Why? This doesn’t make any sense. Are all the sales teachers and coaches in the world wrong and all of the salespeople right? Nope. Based on my personal experience all of the coaches and teachers are 100% correct. I remember back in 2005 I decided to employ the services of a coach. My coach had one thing in mind for me – make my calls (go figure). The difference between me and most others is that I did it. I wanted to see if there would actually be an increase in my business, so no matter how uncomfortable I felt about it, I picked up that phone and dialed. I was making at least five calls a day for several months and tracking it. The first thing I discovered is that literally everyone that I spoke to was very happy to hear from me – everyone. No one was mad or irritated, they were genuinely glad to speak with me – weird. The next thing I discovered was heartbreaking to me. Within my first 50 calls or so, I realized that I had LOST about six deals within about a four month period from the people in my database. These are my past clients, family and friends here. Keep in mind, that although I wasn’t a “phone caller” I was very consistent with monthly mailers to stay in touch, and yet I still lost deals to my competitors. Another startling discovery was the consistent responses from the people that “left me for someone else”. I asked every one of them “why didn’t you give me a call? Have you been receiving my mailers?” Their response was always something like “yeah, wow, I’m sorry. I should have called you but “I was TALKING to this guy” and one thing led to another”. Hmmm.. “Talking” to this guy? Newsflash people – if you think for a second that your past clients, family and friends are 100% loyal to you even if you don’t make your calls – you’re simply being foolish. The results were staggering. During one of the most difficult times to generate business in our industry, I was originating and closing about six deals consistently every single month. Now I know these numbers may not seem like much to some, but at that time in that market I was one of the top producers in my office and I was managing it. I was watching good loan officer’s drop like flies around me as the market caved in around us and I was closing deals. I did my best to coach them by encouraging them to make their calls. I would show them my results as well, but mostly to no avail. Only a few took heed to what I was doing, and guess what? They are still in the business to this day. All of the others fell away to leave the industry completely, why? Because they didn’t have the guts to pick up the phone and simply “talk” to their past clients, family and friends and ask them for a referral – how sad is that? Make your calls and have an awesome day. Craig Bland Brand Mortgage
7:00 am November 5, 2009, by Craig Bland
Late Wednesday, the Senate voted 98-0 to extend the first-time homebuyer tax credit of $8,000 to April 30.
The Senate also took action to spur sales to "move-up" buyers, AJC reporter Bob Keefe writes.
Legislation, which still must be passed by the House, would provide a $6,500 tax credit for homebuyers, as long as they had been in their previous home for at least five years.
The tax credits would be limited to homebuyers who make $125,000 or less as an individual or $225,000 or less as a couple. The cost of the home being purchased may not exceed $800,000.
If these provisions become law, will it push you off the fence? Why or why not?
1. Thou shalt not change jobs, become self-employed or quit your job. Longer employment time shows stability and a reduced likelyhood of default.
2. Thou shalt not buy a car, truck or van (or you may be
living in it)! This will increase your debt to income ratio.
3. Thou shalt not use charge cards excessively or let your
accounts fall behind. This shows poor money management and an increased risk of default.
4. Thou shalt not spend money you have set aside for closing. It costs money to borrow money - make sure you have enough.
5. Thou shalt not omit debts or liabilities from your loan
application. This is tantamount to fraud - never a good thing!
6. Thou shalt not buy furniture or other big ticket item on credit. Like buying a car, this increases your debt to income ratio.
7, Thou shalt not originate any inquiries into your credit. The algorhythm is a secret but you'll get dinged a few points for most inquiries.
8. Thou shalt not make large deposits without first checking
with your loan officer. Money needs to "season" in your bank account, typically for 60 or more days.
9. Thou shalt not change bank accounts. A strong banking history, like a strong employment history, shows stability.
10. Thou shalt not co-sign a loan for anyone. Like buying cars or furniture, this increases your debt to income ratio.
Wonderful News.
95% conventional loans are back!
Academy Mortgage can now offer a combo loan with a 80% first loan and a 15% second loan.
This is great news as it was very difficult to get mortgage insurance ob loans greater than 90%.
Call Craig Bland at 678-234-0545 for more details.
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